coffee ppt to ravi.ppt1

8/20/2019 Coffee Ppt to Ravi.ppt1

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Presented On :

Marketing Plan For Cofee

AYAM SIDDHI COLLEG

MANAGEMENT SCIENC

NAME- RAVINDRA PRAKASH SHENDE

RO NO ! "#$"%&IDANCE ! PROF' S&HAS (A)E%AONKAR


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Registered *+ #, oto*er ,.#/Iss0ed *+ %OV

Registered n01*er $,#/23 ' LOCATION- AURANGABAD CITY

4Near 5ait6an gate7

Brand Name- R&S

Cofee


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MARKE) RESEARCH

More t6an o15ititors are a8aila*le in1arket'

E9a15le- arists;Nesa6i6 edge 5eo5le like t6at ofee'o E9a15le-#, to /.


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MARKE)IN% S)RA)ER%?


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PROD&C) IFE S?CE 4PC7

Prod0t li


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PROD&C)MAIN PROD&C) COFFEE

For many a rod!"# $% %$my #'e #an($)e* 'y%$"aen#$#y #'a# #'ey many )e )!y$n( or %e$n(+

W'$e ,orm!a#$n( #'e mare#$n( %#ra#e(y* rod!"#de"$%$on% $n"!de+

W'a# #o ofer .

Brand name / R&S 0a"e($n( 1!a$#y Aearan"e A,#er %ae% %er2$%e%

COFFEE SUB 0RODUCT W'$#e "ofee Fa2ered "ofee Dry "aa%!$no Bra2e "ofee

Hea#'y / Green (ra2e "ofee


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DO ?O& KNO@ @HA) ?O& AREDRINKIN% )a0rine %0arana -Vita1ins %l00ronolatone

%inseng ?er*a Mate %reen )ea Cord+e5s Aloe Vera ea


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0r$"e $n"!de #'e r$"$n( %#ra#er(y o, #'e"omany ,or $#% rod!"#%+ Ho3 m!"'"!%#omer %'o!d ay ,or a rod!"#. 0r$"$n(%#ra#er(y no# ony rea#ed #o #'e ro4#

mar($n% )!# a%o 'e% $n 4nd$n( #ar(e#"!%#omer%+r$"$n( de"$%$on% a%o $n5!en"e#'e "'o$"e o, mare#$n( "'anna%+

0r$"e de"$%$on% $n"!de6 0ene#ra#$on*%$m e#" 0r$"e $%#- 78 R% #o 98 R% 0aymen# er$od

D$%"o!n#%

0r$"e


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A8aila*ilit+ o< t6e 5rod0t to t6e targeted 0sto1ers orrig6t 5lae;at t6e rig6t ti1e and in

t6e rig6t =0antit+ is r0sial in 5lae1ent deisions' Plae1ent deisions inl0de:

#' Plae1ent

, distri*0tion 6annals

' ogistis

/' In8entor+

$' Order 5roessing"' Market o8erage

2' Seletion o< 6annal 1e1*ers

0a"e :0a"emen#;


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0romo#$on $n"!de% a "omm!n$"a#$on and %e$n( a"#$2$#$e% #o!r%!ade ,!#!re ro%e"#% #o )!y #'e rod!"# +romo#$onde"$%$on% $n"!de6

Ad2er#$%$n( Med$a Tye%

B!d(e#% %ae% romo#$on 0er%ona %e$n( 0!)$" rea#$on%


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HIS)R? OF COFFE


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DO ?O& KNO@ @HA) ?O& AREDRINKIN% )a0rine %0arana -Vita1ins %l00ronolatone

%inseng ?er*a Mate %reen )ea Cord+e5s Aloe Vera ea


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)ro5ial Horti0lt0re )e9as AM&ni8ersit+WORLD COFFEE

0RODUCTION Bra?$

@+* ara)$"a Ony "o!n#ry 3$#' ,ro%# o%%$)$$#y $n "ofee

?one

Coom)$a 7+9* ara)$"a

Indone%$a +7* ro)!%#a

O#'er $mor#an# rod!"$n( "o!n#r$e% $e#nam* Me=$"o* E#'$o$a* Ind$a* G!a#emaa*

I2ory Coa%#* U(anda

99 da#a ,rom W$%on* 999+ Cofee* Co"oa* and Tea+ CABI 0!)$%'$n(+

coffee ppt to ravi.ppt1

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