THE COFFEE MEETING:3 Reasons to Have Coffee With Clients

Chelsei HendersonThe Content Developer for Agencies

1. Deepen Your Personal Relationship

● The number one reason clients leave agencies is due to the agency’s inability to deliver on the client’s needs.

● Doing a great job means that their business should grow and expand!

● When you establish a personal relationship, they’ll share their vision for the future long before they’ve reached that point. And that gives you the time to build strategic partnerships that can support your client’s long-term goals.

If you’re not cultivating client relationships, you’re neglecting the

one thing that really matters.

2. Share Business Development News

● I’m a firm believer that even boutique creative firms should have lofty business development goals.

● If you have a new program or service launching, make a point to inform your clients about it.

● It doesn’t matter if it seems relevant to them. Keep them informed. And make sure to request that they share it with anyone they know who may be interested.

As my mom always says,

“It never hurts to ask! After all, they can only say one of two things: yes or

no. Maybe they’ll say yes.

3. Better Understand Client Challenges

● You must understand your clients. And, perhaps more importantly, you need to understand your client’s customers.

● When you get your client one-on-one in a casual environment, they’re more likely to open up about their challenges.

● And this valuable insight can mean the difference between delivering on your client’s goals and missing them by a long-shot.

“Understanding customers is the key to giving them good service. To give good

customer care you must deliver on your promise. But great customer care involves

getting to know your customers so well that you can anticipate their needs and

exceed their expectations.”– The Marketing Donut, Understanding Your Customers

FOR MORE INFORMATION, READ THE FULL ARTICLE:

“The Coffee Meeting: How to Have a Productive Coffee Date With Clients”

Chelsei HendersonThe Content Developer for Agencies