cogn 21: methods of media production professor brian goldfarb, dept of comm professor brian...
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COGN 21: Methods of COGN 21: Methods of Media ProductionMedia Production
Professor Brian Goldfarb, Dept of Comm Professor Brian Goldfarb, Dept of Comm Office hours Wednesday 10:30 - 12pm, MCC 102Office hours Wednesday 10:30 - 12pm, MCC 102Email Email [email protected]@ucsd.eduTA’s 21: TA’s 21: Katrina Boulding, Rachel Cody, Katrina Boulding, Rachel Cody,
Terra Eggink, and Chuk Moran, Terra Eggink, and Chuk Moran, TA’s 22: TA’s 22: Lauren Berliner , Emma Johnson,Lauren Berliner , Emma Johnson,
and Eduardo Santana and Eduardo Santana
COGN 21 all sections fully enrolled. If students COGN 21 all sections fully enrolled. If students drop, wait-listers will be added in the second drop, wait-listers will be added in the second week. Offered twice a year (winter and spring)week. Offered twice a year (winter and spring)
COGN 22 sections open. Extra space in:COGN 22 sections open. Extra space in:
A01 609446 Tue 9:30 – 12:20 EduardoA01 609446 Tue 9:30 – 12:20 Eduardo
A03 609448 Wed 9:00 – 11:50 EmmaA03 609448 Wed 9:00 – 11:50 Emma
A04 609449 Thur 9:30 – 12:30 LaurenA04 609449 Thur 9:30 – 12:30 Lauren
A05 609450 Thur 12:30 – 3:20 LaurenA05 609450 Thur 12:30 – 3:20 Lauren
A06 609451 Fri 9:00 – 11:50 EmmaA06 609451 Fri 9:00 – 11:50 Emma
Books: Price Center bookstore and reserve Books: Price Center bookstore and reserve in libraryin libraryReadings not in the books are on electronic Readings not in the books are on electronic reserve (through Roger)reserve (through Roger)Additional handouts linked to Course Web Additional handouts linked to Course Web Site (CWS)Site (CWS)Official (up to date) version of syllabus:Official (up to date) version of syllabus:
http://communication.ucsd.edu/goldfarb/cogn21w08http://communication.ucsd.edu/goldfarb/cogn21w08
Goals of the Course
Learn the language of (cinematic) media production
Gain elementary skills in media producing Connect media production to other areas of
the Communication major Begin to translate theoretical ideas into
media projects (and vice versa) Become a more ACTIVE & ENGAGED
viewer / listener
Analysis of Audio-Visual Media
Frames Intention Interpretation Style, Form, Formal Systems Genre
Media Clips for Today
Safe, by Todd Haynes, 1995 American Beauty, Sam Mendes, 1999, 122
min. Scenes from the House Dream, (Media
Installations) by David Hoffos, 2003-present Trip to the Moon, George Méliès, France,
1902 The Most Beautiful Man in the World, by Alicia
Duffy, Great Britain, 2002.
Mise-en-ScenePutting into a scene: “the director’s control over what
appears in the film frame.”
Setting Lighting
Costume & Props Staging
Composition Color
Movement in Frame Camera Movement
Space Time
Scenes from the House DreamDavid Hoffos: I have sought to reveal and examine the
sources of illusion found within genre movies, stage magic, theme park attractions, 19th century parlours, and museum displays. The evolution of my work has been a steady process of accumulating and inventing techniques and devices and then applying and refining them. In 2002 I embarked on a five-year/five-phased project which will result in a series of fifteen to twenty small installations down a long hallway, forming a sort of dream narrative. The installations incorporate multiple channels of video and audio, miniature models, mirrors, lighting effects, video projections, phantom figures, hidden doorways and false walls down a dark hallway.
Scenes from the House Dream Experimental Installation work Reflexive (directs us to think about the
conventions of the medium and it’s history)
Trip to the Moon
George Méliès, France, 1902
Early narrative construction Inspired by novels by Jules Verne and H G Wells Series of single shot scenes Used cinema in new ways to extend theatrical staging and magic shows
Constructing Images
Framing and the frame
Elements of a “Good” Shot
No rules that can’t be broken Elements - cohesive? Eye Trace Thought provoking Cues
Photography
Framing
Composition: X, Y and Z axes
Type of Shot: Medium, Wide, Close Up, Extreme Close up
Depth of Field
Camera Angle
Lighting
Color
Framing
Removing unnecessary, confusing or competing elements.
Framing
Rule of Thirds
Framing
Rule of Thirds
Rule of 3rds
Divide the frame
into nine areas Avoid placing object in red area Horizon lines are top and bottom thirds Place objects at points 1, 2, 3, or 4
Framing Rule of Thirds
Rule of 3rds
Framing: The portrait
Framing: The portrait
Headroom
Framing
Headroom - too little
Framing
Headroom - too much
Framing
Headroom - just right
Framing
Nose-room or lead room
Framing
Nose-room
Close-up Offset
Close-up Offset: Wider Aspect Ratio
Composition
X Axis
Composition
X Axis
Composition
Y Axis
Composition Vectors - Z Axis Blocking
Composition
Vectors - Z Axis
Composition
Vectors - Z Axis
Depth of Field
The area of the z-axis in which the objects appear in focus.
Allows for differences of focus of objects in foreground, middle, and background.
Depth of Field
Ways to decrease depth of field:
Telephoto lens setting Subject closer to camera Open Iris (letting more light into the camera) Lower F-stop.
Depth of Field
Wide Shot Shallow Depth of Field
Wide Angle Shot
Medium Shot
Medium Shot
Close Up Shot
Extreme Close Up Shot shallow depth of field
Angle
Low Angle High Angle
Angle
Low Angle High Angle
Angle
“Normal” Tripod Height
Lighting
Terms we use: High key Low key Soft light Hard light
Contrast Fill Flat Direct Indirect
Lighting
Terms we use: High key Soft light
Lighting
Terms we use: Low key High contrast
Lighting
Low key High contrast
Lighting
High contrast
Lighting
Soft light Flat light
Color
Saturated
Color
Saturated
Color
Muted
Color
Muted
Color Temperature
Color Temperature--refers to the spectrum of light illuminating a scene (not the color of objects in the scene)
Exterior light - 5400K BLUE Interior (tungsten set lights) - 3200 K ORANGE Fluorescent - GREEN Sunset exterior - blue/orange Mid day sun exterior - bright blue
White Balance: video camera adjustment to compensate for color temperature.
Color Temperature
Clips from Traffic (Steven Soderbergh, 2001)
Scenes in San Diego - white balanced normal Scenes in Tijuana - color balanced orange Scenes with Drug Tsar and family - color
balanced blue
The Most Beautiful Man in the WorldAlicia Duffy , UK, 2002,
Short independent/art film. Consider aspects of photography How is composition used to convey ideas or
emotions?
Still Image Checklist
Framing: Centered, use of rule of 3’rds Tripod height: High, medium or low angle Wide, medium, close up shot Hard or soft lighting Focus and Depth of Field Direct or indirect lighting Colors in the frame