cognitive psychology in game design · 2020. 2. 13. · cognitive psychology in game design....
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@CeliaHodent
CeliaHodent,PhD.GameUXConsultant
Cognitive Psychology in Game Design
Cognitive Science Game UX Scientific
Method
StreetFighterIIcharactersasminimalizedbyartistAshleyBrowning
OurPERCEPTIONissubjective
Fortnite2013
FormFollowsFunction(affordance/signifier)
TrytovisualizeinyourmindTheThinker(LePenseur,AugusteRodin).
Canyourememberonwhichleg(s)
laywhicharm(s)?
LePenseur.©MuséeRodinPhoto:JeandeCalan
OurMEMORYisfallible
Reducememoryload
Fortnite
Pickacard:
IbetIcanguesswhichcardyoupickedandmakeitdisappear!
I’vechangedallthecardsJ
→“changeblindness”
OurATTENTIONisscarce
Avoidmultitasking
Wecanhardlypayattentiontotutorialtextswhenbusykillingzombies…
Multitask
Fortnite(Sept2014)
PERCEPTION=
SUBJECTIVE
ATTENTION=
SCARCE
MEMORY=
FALLIBLE
Cognitive Science Game UX Scientific
Method
GameUX=Usability+Engage-ability
/Accessibility
GameUX=Usability+Engage-ability
Motivation
Extrinsic!Intrinsic
Extrinsicmotivation
INTRINSICmotivation:Self-DeterminationTheory(SDT)
Competence
Autonomy
Relatedness
Sense of progression
Self-expression
Cooperation / Competition
Fortnite(ClosedAlpha)
Cognitive Science Game UX Scientific
Method
Game design
Player perception
Youfoundaweakness:findWHYit’shappening
Findoutwhy:masteringharvesting(e.g.weakpoints)
Fortnite(2014devbuild)
Fortnite(2015devbuild)
“Weakpointvision”isnowunlockedafterplayershaveexperiencedharvestingwithoutit.àNowit’sarewardthathasameaning.
Findoutwhy:masteringharvesting(e.g.weakpoints)
Weakpoints!
Fortnite(ClosedAlpha)
GoodUXOr
Darkpattern?
Kandinsky,OnWhiteII(1923)
Darkpattern=designintentionallydeceivingforthebenefitof
thecompanyattheexpenseofusers
DarkpatternorgoodUX?
WorldofWarcraft
"Errorprevention(goodux)
Oftentimes,theintentionisnotclearenoughtodecideifit’sadarkpattern
Couldwefindwaystorewardbreaksinsteadofrewardingconstantengagement?(seeTristanHarris)Ø Tendencytopunishdisengagement(e.g.FOMO,scarcity)
AttentionEconomy
Ø Avoidusingtheterm“addictive”todescribeafunandengaginggame.Ø Avoidpunishingdisengagement.
Whatcanwedo?
Ø AvoiddarkpatternsandethicallyshadypracticesinTandE-ratedgames(andreconsiderinallothergames):• Guilt-tripping• Lossaversion• FoMO• Pay-to-win/Paytoremovefrictions• Socialobligation• Lootboxestiedtomonetization• …
Whatcanwedo?
“Thereisnosuchthingas‘neutral’design.”
R.H.Thaler&C.R.Sunstein,Nudge
AUXapproachisincompatiblewiththeuseofdarkpatterns.
TIPEP DES GQNGIUSIQNS
@CeliaHodent
Blog/resources:celiahodent.com