colalife and frugal innovation 18-sep-13
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Presentation at the Institution of Mechanical Engineers - Appropriate Healthcare Technologies for Developing Countries - 18 September 2013 This presentation includes the narrative in the notes. Please download it to see these.TRANSCRIPT
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Appropriate Healthcare Technology for Developing Countries
23 Sep 2013
ColaLife and Frugal InnovationSimon Berryco-founder
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Frugal innovationFrom Wikipedia, the free encyclopedia
Frugal innovation or frugal engineering is the process of reducing the complexity and cost of a good and its production. Usually this refers to removing nonessential features from a durable good, such as a car or phone, in order to sell it in developing countries. Designing products for such countries may also call for an increase in durability[1] and selling them, reliance on unconventional distribution channels.[2] Sold to so-called "overlooked consumers", firms hope volume will offset razor-thin profit margins.[2] Globalization[3] and rising incomes in developing countries may also drive frugal innovation.[4] Such services and products need not be of inferior quality but must be provided cheaply.[5]
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Remote rural retail shop, Kalomo District, Zambia
Drug store room, Tiriri Health Centre, Katine, Uganda
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Manufacture
Assembly
Distribution
WholesaleK3.10
RetailK3.70
CustomerK5.00
Value
Product
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• The difficulties they faced mixing ORS• The inadequacies of 1 litre sachets• Their willingness and ability to pay
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Kit Yamoyo• Attractive• Affordable• Packaging is also:
• A measuring device for the water
• A mixing device• A storage device (the
soap tray is a lid)• A cup• And can be re-used
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Nothing is sacred!• ORS• Zinc• Soap• Packaging!
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