colalife | responsible business | colalife
TRANSCRIPT
Responsible Business ConferenceAfrica Panel | colalife
Simon Berry | Founder | ColaLife colalife.org | facebook.com/colalife | [email protected]
1978
1979
1983
1983
1986
1986
The injustice of child mortality and poor health
An embedded animation follows this slide
Why the Emphasis on ORS? MDG # 4 - Time is Running Out!
Millenium Development Goal #4: Reduce by two-thirds, between 1990 and 2015, the mortality rate of children under 5
Mortality dropped 1.8% per year (1990-2008)
1990 2008 2015
100
72
33
Why the Emphasis on ORS? MDG # 4 - Time is Running Out!
Millenium Development Goal #4: Reduce by two-thirds, between 1990 and 2015, the mortality rate of children under 5
Mortality dropped 1.8% per year (1990-2008)
1990 2008 2015
100
72
33
incrementalimprovement
Why the Emphasis on ORS? MDG # 4 - Time is Running Out!
Millenium Development Goal #4: Reduce by two-thirds, between 1990 and 2015, the mortality rate of children under 5
Mortality dropped 1.8% per year (1990-2008)
Mortality must decrease 10.5% per year 2008-2015 to reach goal
1990 2008 2015
100
72
33
incrementalimprovement
Why the Emphasis on ORS? MDG # 4 - Time is Running Out!
Millenium Development Goal #4: Reduce by two-thirds, between 1990 and 2015, the mortality rate of children under 5
innovationneeded
Mortality dropped 1.8% per year (1990-2008)
Mortality must decrease 10.5% per year 2008-2015 to reach goal
1990 2008 2015
100
72
33
incrementalimprovement
‘Enterprise Aid’
Simon Berry | Founder | ColaLife colalife.org | facebook.com/colalife | [email protected]
Aid can be delivered in a way that it:
• Involves the business sector
• Encourages and supports local enterprise
ColaLife does both of these things
Fact 1:You can buy a Coca-Cola virtually anywhere in the World. Even in developing countries.
Fact 2:1 in 7 children in developing counties die before their 5th birthday.
• Niche application - AidPods are mother’s kitsPilot features:
• Delivery through the private sector
Distributor
Wholesaler
• Niche application - AidPods are mother’s kitsPilot features:
• Margins are made at every step
• Delivery through the private sector
Distributor
Wholesaler
• Niche application - AidPods are mother’s kits
• Margins are made at every step
Pilot features:
• AidPods introduced into crates at the Wholesaler
• Delivery through the private sector
Distributor
Wholesaler
Assess ability to pay
• Niche application - AidPods are mother’s kits
• Margins are made at every step
• Subsidy determined by ability/willingness to pay
Pilot features:
• AidPods introduced into crates at the Wholesaler
• Delivery through the private sector
Distributor
Wholesaler
Assess ability to pay
Inject subsidy here
• Niche application - AidPods are mother’s kits
• Margins are made at every step
• Subsidy determined by ability/willingness to pay• Subsidy injected at distributor level
Pilot features:
• AidPods introduced into crates at the Wholesaler
Respect margins
• Delivery through the private sector
Distributor
Wholesaler
Social marketing
Assess ability to pay
Inject subsidy here
• Niche application - AidPods are mother’s kits
• Margins are made at every step
• Subsidy determined by ability/willingness to pay
• Social marketing/sensitisation crucial to turn ‘need’ into ‘demand’
• Subsidy injected at distributor level
Pilot features:
• AidPods introduced into crates at the Wholesaler
Respect margins
Conclusions
Simon Berry | Founder | ColaLife colalife.org | facebook.com/colalife | [email protected]
• It’s not about Aid or Trade – it’s both
• It’s about ‘Unlikely Alliances’
• It’s about innovation – business as usual is not enough