collabor8 introduction
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What is Collabor8?
A Brand– Unique Locations– Clusters of Enterprises– Agreed Standards
• Sustainability• Quality• Sense of Place• Use of Technology
Aim: To contribute to the economic prosperity, sustainability & cultural identity of North West Europe in increasingly competitive global markets
How: Forming & supporting new clusters in the Cultural, Creative, Countryside, Recreation, & Hospitality sectors using uniqueness of place as a binding force & overcoming barriers to regional & transnational collaboration.
Project value€ 10,599,772
50% funded by INTERREG IVB NWE Programme
EU Funding Period
May 2007 to March 2012
South Kerry Development Partnership
Established in May 1991Tackle economic & social problems of South KerryCombines an economic development role, creating sustainable jobs & attracting investment with community, cultural and social development activities.
PartnershipOperates as a Partnership between the local community, the State Agencies, the Social Partners and Elected Members
Area Covered 2,500 Km2
Population 47,192High dependence on agriculture, poor access, peripherality & demographic challenges
COLLABOR 8Clusters of Local Accredited Businesses Operating Regionally
New Dutch Water Defence line
- length: 85 kilometres
- width: varies from 3 to 5 kilometres
- 45 forts with “the Prohibited Areas”
- bunkers, group shelters, sluices,canals
- totally about 1000 elements
(80% is still in good condition)
-25 fortresses in urbanised area
- located in highly urbanised region called the Randstad
To protect the economic hart of Holland
Lower parts of the country could easily be flooded.
Fortresses at the ‘weakest’ placesDry areas, rivers, canals, dikes , roads and sluices
Inundation plains around fort Spion
Inundation flood during war
Present plan and organisation
THE FORTRESSES IN THE RURAL CONTEXT
Present plan and organisation
THE FORTRESSES IN THE URBAN CONTEXT
Leisure
Educational Interactive Exposition & Memorial Centre
For hire for parties, celebrations, congresses and activities
Office VMKWe stimulate innovation
and collaboration in creative industries in VMK Tilburg.
Unique development of a area in city centre
• 2008: 260 SME’s• 2012: 380 SME’s
Our dream: a meeting area
WE BRING “FREEFORMFAB”
our dream: a mix to the max
VLM• VLM – Flemish Land Agency
– public organisation – in the domain of Environment,
Nature and Energy – for the region of Flanders– provincial department Antwerp
• Herentals, Belgium• “partner in the countryside”;
land development, nature development, regional development
Map of your area
SPK (subpartner)• SPK – Strategic Plan Kempen
– private organisation – non-profit association– region: district of Turnhout (in the east
of the province of Antwerp)
• Turnhout, Belgium• “fill in regional needs”; regional
development, SME, social economy, …
.
Map of your area
De Merode (project area)
• Former property of the noble family De Merode– 1500 hectares bought by the
Flemish government in 2004 – includes nature reserves, forests,
agricultural land and cultural history
• Project De Merode– includes 6 communities in 3
different provinces and 2 geographical regions
– nature and land development– recreational facilities– promotion, e.g. Merode festival
Map of your area
COLLABOR 8Clusters of Local Accredited Businesses Operating Regionally
Vision of Success-an area that is known, awareness of the area and its values, an area of which locals are proud of, a sense of place
-a festival that is organised annually by local organisations, administrations and entrepreneurs together
-significant economic development in the area
-more collaboration in the area
East-Flanders
Tourism East-Flanders:To develop tourism/recreation infrastructure projectsTo promote the province and its regions
Meetjesland
Tourism Meetjesland:Policy plan tourism for the MeetjeslandPromotion of the areaTourism infrastructure projectsCounselling/support/advise tourism projectsCounselling municipalitiesInformation officeCluster-working with entrepreneurs
Marketing and promotion
• Brochures:• Websites:
– Own websites– Cluster websites
• Campaigns in the media:– Advertorials– Radiospots– TV– E-mail and internet marketing– Joint promotions
Projects
• Cycling network• Walking networks• Study tours for the sector• Childfriendlyness
– Promotion & infrastructure
Unique features of the area
Heritage
South Downs Joint Committee 15 Local authorities
and Natural England members set up to look after the nationally protected
landscape of the South Downs
• Protect, conserve & enhance the natural beauty including landscape, wildlife, cultural heritage and physical features of the South Downs
• Promote understanding and enjoyment of the area
• Encourage sustainable forms of economic and community development
Types and numbers of potential enterprises
• Accommodation providers (Hotels, B&Bs, camp sites)
• Pubs & restaurants• Local food producers• Village shops• Recreation providers• Public transport
providers• Tourist attractions• Tourism Mangers
Unique Features of the Area
Please provide 10 photographs that show the local distinctiveness of your area:
These photos can comprise:
•etc
Publicity and Promotion
Vision of SuccessVirtuous circleGreen Tourism businesses providing products for tourist who support the landscape that people come to see: local produce, carbon management payback
Increased awarenessEvents, Podcasts, Publications, training
Greater use of public transport to the Downs
VisitorTransport
Working in Partnership to Protect the South Downs
South Downs Quality Assurance SchemePROMOTIONAL
LOGOS
Westcountry Rivers Trust
• Environmental Charity• Cornwall – SW England• Develop a sustainable
angling product, increasing access to the countryside
• Land owners, existing angling tourism providers, accom’ providers, other rural businesses
Trading on the ‘wow’ factor of the South West’s uniquely diverse landscape, fresh air, wildlife and stunning views
Brecon Beacons National Park
Authority
• Special Purpose Local Authority– Conserve & Enhance– Promote understanding
& enjoyment– Foster sustainable
socio-economic development
Brecon Beacons National Park Authority
• Category 5 National Park
• Manage land (some), advise others
• Visitor Information & Interpretation
• Planning – development control
• Work with businesses & communities
Brecon Beacons National Park Authority
• Category 5 National Park
• Manage land (some), advise others
• Visitor Information & Interpretation
• Planning – development control
• Work with businesses & communities
COLLABOR 8Clusters of Local Accredited Businesses Operating Regionally
COLLABOR 8Clusters of Local Accredited Businesses Operating Regionally
COLLABOR 8Clusters of Local Accredited Businesses Operating Regionally
COLLABOR 8Clusters of Local Accredited Businesses Operating Regionally
COLLABOR 8Clusters of Local Accredited Businesses Operating Regionally
Sustainability & Sense of Place
• Green Accreditation• NP and Geopark
Ambassadors• BB/GP Sustainable
Tourism Awards• Clusters members
encouraged to participate
Merthyr Tydfil County Borough Council
Economic Development, Tourism & Arts
• Economic Development (Business Support, Inward Investment, Orbit Business Centre)
• Social Economy (number of social enterprises)
• Economic Inactivity• Arts• Tourism
Unique selling points
Project Framework
3 Work Packages
4 Cross Cutting Themes
Communications
Lobbying
Work Package 1“Code of Practice Programme”
Code of PracticeAmbassador SchemeLocal StoriesEconomic Study
Work Package 2“Develop and Support”
Training and Development
Setting up and SupportWorkshops & Exchange
Visits
New Products and Services
Work Package 3“Delivery Growth and Promotion”
Share
Publicity, Marketing
Policy
Growth
Themes
• Sustainability• Quality• Sense of Place
Use new technology
OUTCOMES
• Regional economic growth stimulated • New mixes of enterprises clustered • Collaborative working increased and
sustained• Local ‘sense of place’ reflected in products
and services• Quality of products and services improved• Sustainability standards raised - New
technologies exploited
Disclaimer
No partners were tested or harmed in developing this presentation.
May contain strong ambitions (contains NUTS)
Sell by date: March 2012
www.collabor8.me
Programme
9.00 – 10.00 Introductions and Overview of COLLABOR8
10.00 – 13.00 Tour of BBNPA (4 Tours)
13.00 – 14.00 Lunch – Dragon Hotel
14.00 – 18.00 Tour of Merthyr Tydfil CBC
19.30 – 20.00 Presentation – Director of Midlands Meander – South Africa
20.00 – 22.00 Dinner