collaborating in a social era - intrateam event 2016
TRANSCRIPT
COLLABORATINGIN A SOCIAL ERA
Oscar Berg
IntraTeam Event Copenhagen 2016
Let’s
1964: Arthur C Clarke
”The transistor and the communication satellite
will make possible a world where we will be in
instant contact with each other, wherever we will
be.”
1990: Steve Jobs
”An electronic organization…is the only type of organization that can begin to keep pace
with the changing business conditions”
2016
Welcome to the social era!
The power (of communication)
is shifting from companies
to customers
Houston, we havea problem…
Corporation Inc
Market B
Market AProduct marketing
The industrial corporationperceived the world like this
…and now it has to adaptto a new and different reality
Corporation Inc
Service
Service
Service
Service
Service
CustomerExperience
Expectations Capabilities
Companies can’t keep pace with the customers
#1 They’re working like it’s 1995
#2 They’re designed like it’s 1950
Tried to collaborate
#3 They’re managing like it’s 1930
What managementfocuses on
What knowledgeworkers value
What to do?
Close to the customers
Strong networks
and community
Dare to try new things
High level of engagement
Photo credit: Bethany Legg
But most importantly, people collaborate spontaneously!
Big companies must become more like startups
High visibility
Team
collaborationLow visibility
The Collaboration Pyramid
Social collaboration
Builds trust to makecollaboration happen
spontaneously
The Collaboration Pyramid
Communities
Social network
Rich profiles
Micro-sharing
Feeds Discovery
The Collaboration Pyramid
ConversationTransparency
Openness Recognition
Participation
The 5 Principles of Collaborative Communication
ConversationTransparency
Openness Recognition
Participation
If ideas aren’t shared openly,
how will they be discovered?
The 5 Principles of Collaborative Communication
ConversationTransparency
Openness Recognition
Participation
If people aren’t recognized for their contributions, why
continue contributing?
If ideas aren’t shared openly,
how will they be discovered?
The 5 Principles of Collaborative Communication
PraisingSharing
Linking
Commenting
Tagging
Following
Authoring
Recommending
Connecting Joining
ConversationTransparency
Openness Recognition
Participation
The 5 Principles of Collaborative Communication
Platforms, API:s and Services
SocialPlatform
Services
Rich profiles
Micro-sharing
Socialnetwork
Commu-nities
Sharing
Feeds Discovery
Linking
Tagging
Following
Connecting
Joining Commenting
Authoring
Recommending
Praising
The digital workplace must be social
ChatWeb
meeting
Co-autori
ng
People search Blog
Discuss
Review
SocialPlatform
Services
technology
The technology is just an enabler.
You must want to use it - in the right way
Be open by default
Work out loud
Be generous with positivefeedback
Start with yourself.Change how you communicate.
Lead the change!
Thank you!@oscarberg
www.oscarberg.net
Photo credits
Markus Spiskehttps://unsplash.com/markusspiske
Sebastian Mullerhttps://unsplash.com/sebastianmuller
Tracy Thomashttps://unsplash.com/stanmeg
Jason Howie