collaborating in a social era
TRANSCRIPT
Collaborating in a social era
Photo: Austin Schmid
Let’s
1930
1964
The transistor and the communication satellite will make possible a world where we will be in instant contact with each other, wherever we will be.
Arthur C. Clarke, 1964
”
1990
An electronic organization… is the only type of organization that can begin to keep pace with the changing business conditions.
Steve Jobs, 1990
”
2015
Welcome to the social era!
Photo credit: Jason Howie
Power is shifting from companies to consumers
Photo credit: Timothy Muza
Companies face extinction if they can’t keep up with the consumers
The average life expectancy of a Fortune 500 company
(Source: ”The Shift Index”, Deloitte)
Feedback Förbättringar
Offering
Feedback
Insights
Innovation
Based on Esteban Kolsky’s ”Experience Continuum”
To avoid this, they must constantly innovate
Customer Experience Enterprise Collaboration
Work is changing!
Photo credit: Luis Llerena
40
45
50
55
60
1975 1980 1985 1990 1995 2000 2005 2010 2015
Routine jobs
Non-routine jobs
Non-routine jobs are replacing routine jobs
Source: “Is Job Polarization Holding Back the Labor Market?”, Stefania Albanesi, Victoria Gregory, Christina Patterson, and Ayşegül Şahin, 2013
Non-routine work
Routine work
Manual labour
Knowledge work
The future of work…
Non-routine work
Routine work
Manual labour
Knowledge work
…is creativity and collaboration
”Houston, we have a problem”
We work in silos
Tried to collaborate
The effective usage rates of enterprise software are down compared to two years ago, with users experiencing productivity losses of around 17%. It’s like giving everyone Friday off. IT Adoption Insight Report, 2012, Oracle UPK & Neochange
”We approach technology the wrong way
”
We live under the tyranny of email
Don’t you want to try these instead?
Sorry, I don’t have the time. I have a full inbox to
manage. Damn
information overload!
Lower engagement
Higher absense
Lower motivation
Lower productivity
Meanwhile, employee engagement is eroding
Photo credit: Matthew Wiebe
Starbucks, Limited Brands, and Best Buy can precisely identify the value of a 0.1% increase in engagement among employees at a particular store. At Best Buy, for example, that value is more than $100,000 in the store’s annual operating income.
”Competing on Talent Analytics” by Thomas H. Davenport, Jeanne Harris & Jeremy Shapiro
”
We learned that the only way for businesses to consistently succeed today is to attract smart creative employees and create an environment where they can thrive at scale.
Eric Schmidt, ”How Google Works”
”
…it’s about the people, getting the best people, retaining them, nurturing a creative environment and helping to find a way to innovate.
Marissa Mayer, CEO at Yahoo!
”
Empowered and engaged people working together
Great customer experience
Operational excellence
You need to fix the work environment!
A people-centric environment that enables and encourages creativity and
collaboration across all barriersPhoto credit: Dominik Schröder
But first you need to change your assumptions about knowledge work,
such as what motivates knowledge workers
What managementbelieves matters
What matters toknowledge workers
Photo credit: Anthony Indraus
Then you will need models that help you understand what to do, why and how
The Collaboration Pyramid
Low visibility
High visibility
Team collaborationSocial collaboration
Photo credit: Martin Vang
The Knowledge Work Capability Framework
Photo credit: Griffin Keller
The Five Principles of Collaborative Communication
Photo credit: Stephanie McCabe
The organisations we work within are making us dumb when it comes to collaboration and innovation.
The solution isn't simply flexible working and mobile devices, it's a mindset shift about how we work and with whom we work. It starts with you. It starts with how you communicate, how you build and use your professional network, and how you collaborate with those within and without your designated team.
In ”Collaborating in a Social Era”, Oscar Berg tackles the big organizational problems and brings human scale solutions.oscarberg.net
facebook.com/oscarberg twitter.com/oscarberg
Learn about these models and more in
Photo credit: Sebastian MullerBuy the book: shop.intranatverk.se/collaborating