collaboration of the masses: crowdsourcing & crowdfunding
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Collaboration of the Masses:Crowdsourcing & Crowdfunding
Laura AmoleApril 2012
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The Framework
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Crowdsourcing
• the act of taking a job traditionally performed by a designated agent (usually an employee) and outsourcing it to an online, undefined, generally large group of people in the form of an open call
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Categories
• Cloud Labor
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Categories
• Crowd Creativity
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Categories
• Distributed Knowledge
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Categories
• Open Innovation
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Categories
• Crowdfunding
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Crowdfunding
• financial contributions from online investors, sponsors or donors to fund for-profit or non-profit initiatives or enterprises
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Evolution
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Basic Models
• 3 models:– Donations, Philanthropy, Sponsorship – no
expectation of $ return– Lending– Investment exchanged for:• Equity• Profit• Revenue Sharing
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Platforms
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Platform Stimuli
• Speed of the Internet• Online workforce• Online International payment– All connected through social media
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Popular Platforms
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Pros
• Platform serves as a marketing tool• Inexpensive way to raise funds• Generate feedback on the project
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Cons
• Can have a limited amount of funding • Exposes project to public – imitators• Funds may be subject to regulations
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Success
• Nano Wrist Watch– 6300% Achieved • Goal: $15,000• Reached: $942,578
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Chase Community Giving
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Pepsi Refresh
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Future
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Future
Playing games to win college tuition? Yes please!
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Future
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Credit
• www.crowdsourcing.org• www.refresheverything.com• http://www.facebook.com/ChaseCommunityG
iving