(collaboration) stop pushing, get your team to pull!
DESCRIPTION
Most collaboration deployments rely on luck, or a hope that "buying the best" will make for collaboration success. You'd have better odds playing the lottery than expecting that kind of strategy to work out.The unfortunate truth is that most collaboration implementations are not designed and pre-loaded to solve actual business problems or to expedite the daily work that real employees need to get done on a regular basis.As a result, most collaboration deployments are doomed to failure.Dan Keldsen, collaboration expert and principal consultant at Information Architected, shows you how to stack the odds in your favor with:* Pre-engagement, rollout and post-rollout strategies that get more people using your platform right out of the gate and on into the future.* War stories of collaboration deployments gone bad.* Top reasons why people DO use (and even love) their collaboration platform.* And a combination of techniques from the realms of influence, gaming, design and Agile that increase user adoption.TRANSCRIPT
Stop Pushing, Get Your
Team to Pull!
Presented by: Dan Keldsen, President of
www.InformationArchitected.com
Hashtag for Webinar: #e2pull @dankeldsen @centraldesktop
Presented on behalf of:
About Dan Keldsen Expertise: • Innovation management • Social business • Enterprise 2.0/Web 2.0
Background • Information Architected: president
and Principal Consultant • AIIM International: former director and co-founder,
Market Intelligence unit • Delphi Group: former senior analyst, consultant and CTO
What We’ll Cover Strategies for:
Pre-engagement Rollout Re-engagement
War stories: Collaboration deployments gone bad
Success stories: Top reasons why people DO use (and even love) their
collaboration platform Based on Techniques from:
Marketing, Sales, Influence, Gaming, Design and Agile that increase user adoption and engagement
We’ve Been Doing it Wrong…
3 Collaboration Crutches
1. We’ve been taught not to collaborate
2. Management is anti-collaboration
3. Technology only magnifies collaboration skills & attitude
Bonus Content: Listen to interview with Carlos Dominguez of Cisco on Virtual Collaboration Problems:
http://bit.ly/xQYbH
It’s Time to Focus
Image Source: Halo – Microsoft Studios and Bungie Software
No More Spray & Pray
Ready?
Time to Engage Your Brains
Q: Are all IT projects doomed?
Q: Are all marketers liars?
Photo credit: http://www.flickr.com/photos/festivalinternacionaldeteatroclasicodealmagro/5657392648/
Q: Are all salespeople evil?
Photo credit: http://www.flickr.com/photos/rjs1322/1009831723/
Learn from the Masters…
Marketing Sales Gaming
©2010 Information Architected, Inc. www.InformationArchitected.com www.IAIUniversity.com
It’s Serious Skillz…
It’s Not Luck
Bonus Content: See video of 2009 E2.0 Keynote presentation at http://bit.ly/r7sfMD
Has an inability to effectively collaborate negatively impacted your
organization? (n=114)
Source: Information Architected, Inc.
Insights from IBM’s Global CIO Study
Low-Growth CIOs Mired in tactical execution and IT issues
• Actively use collaboration and partnering technology within IT organization 60 percent more often
• Spend 94 percent more time integrating business and technology to innovate
• Devote 87 percent more of their time to enabling business and corporate vision
High-Growth CIOs
Planning the Strategy
Successful Collaboration
Platform
Pre-Engagement
Roll-out
Re-Engagement
What You Wanted to Know
We asked:
Do you have any specific concerns about pre-engagement to post-engagement process?
You answered: • What is the process/strategy? • How do you avoid confusing people and have simpler tools? • How do you build buy-in? • How do you get employees to not be afraid of the system? (It was created to be helpful, not hurtful) • How to get users to contribute? • How do you guarantee buy-in before launch? • How to market collaboration as a benefit for all parties? • How to engage different audiences for collaboration?
After Launch…
…is Where You Succeed or Fail…
Pho
to: N
AS
A
Not When You Wave Goodbye…
And Go Home…
Pho
to: N
AS
A
Pre-Engagement Questions to Ask for Collaboration
• What’s the context? • What goes in here? • Who has access? • Where’s my old stuff? • Is this an empty library and we have to figure it out? • Is there content or conversations that should NOT go
in here? If so, where do they go? • Why should I use this system vs. something else? • Does anyone own this? • Who do I ask for questions? • Is there training?
Myth
Photo Credit: http://www.flickr.com/photos/mararie/1341257723/2
People Hate Change
Croc Brain is Picky
Sou
rce:
Pitc
h A
nyth
ing
by O
ren
Kla
ff
( It will ignore you if possible )
Onboarding
Habit-Building
Mastery
Newbie
Regular
Enthusiast 3 Key Stages in the Lifecycle
Sou
rce:
Am
y Jo
Kim
Positive Emotion Fun / Delight / Trust / Pride / Curious
Newbie Onboarding
(social) Call to Action Customize / Share / Help / Compete
Player (re)Engagement Task / Mission / Game / Quiz / Gift
Visible Progress Stats / Challenges / Awards / Messages
Deconstructing Engagement Loops
Sou
rce:
Am
y Jo
Kim
Common Collaboration Cases
Three primary use cases tend to be: 1. Find a specific piece of information
(library) 2. Complete a specific task 3. Find an expert or appropriate person
4. Collaborating to create, locate, update or complete the above
Show Progress & What’s Next Feedback is key to engagement, and engagement is what makes collaboration systems successful.
No engagement = no use = complete waste
Source: http://dribbble.com/shots/142779-Progress-bar-lives
Sou
rce:
Lin
kedI
n –
Pro
file
Com
plet
enes
s
Strategy + 3 Cs = Ripe Target
Culture, technology Business models & goals, corporate culture, technology, funding, politics, resources, constraints
Needs, behaviors Information needs, audience types, expertise, experience, tasks, information-seeking behaviors
Structure, meaning Document/data types,content objects, meta-information, existing structure, future structure, volume
Context
Content Community
Planning the Strategy
Successful Collaboration
Platform
Pre-Engagement
Roll-out
Re-Engagement
Content" Players"
Interacting"
Acting"
Compete"
Collaborate"Explore"
Express"
Social Gaming Engagement Styles (2011)
Sou
rce:
Am
y Jo
Kim
Content" Players"
Interacting"
Acting"
Explore"
Express" Compete"
Collaborate"
Give"Help"
Comment" Like"
Share"
Greet"Collect"Rate"View"
Review"
Vote"
Curate"
Win" Challenge"
Showoff"Compare" Taunt"
Create"Design"
Customize" Choose"
Purchase"
Decorate"
Build"
Social Engagement Verbs"
Sour
ce: A
my
Jo K
im"
Different VIEWs on Decision-Making and Problem-Solving
Orientation to Change
Developer Explorer
Ways of Deciding
Person Task
Manner of Processing
External Internal
Bonus Offer: For webinar attendees, take advantage of free VIEW for Two offer: bit.ly/opgLWI
Complications of Real Work Info is Everywhere,
In Many Forms Time Available and
Urgency Varies
Feedback Feeds Forward
So Get Out of Your Cube and Get to Know Your 3 Cs and
Turn on the Engagement Loop! Photo credit: http://www.flickr.com/photos/sundazed/1450388845/
Recap: 3 Major Frames
Strategy of Pre-
Engagement, Roll-out, Re-Engagement
3 Cs of
Content, Context,
Community
Engagement Lifecycle of
Newbie, Regular, Expert
Questions? Comments? Isaac Garcia, CEO CentralDesktop.com
[email protected] Twitter: @isaacgarcia
866.900.7646
Dan Keldsen, President InformationArchitected.com
[email protected] Twitter: @dankeldsen
617.933.9655