collaborative consumption
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TRANSCRIPT
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Collaborative Consumption
Laura AmoleFebruary 2012
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The Shift
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Collaborative Consumption
• The rapid explosion in traditional sharing, bartering, lending, trading, renting, gifting, and swapping redefined through technology and peer communities
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Drivers / Groundswells
• Renewed belief in the power of the community
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Drivers / Groundswells
• Torrent of peer-to-peer social networks and real-time technology
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Drivers / Groundswells
• Unresolved environmental concerns
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Drivers / Groundswells
• Global recession
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Principals
• Belief in Commons
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Principals
• Idling Capacity
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Principals
• Critical Mass
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Principals
• Trust Between Strangers
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3 Systems
• Redistribution Markets– provides a place for used or pre-owned goods to
be redistributed from where they are not needed to somewhere or someone who needs them
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3 Systems
• Redistribution Markets
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3 Systems
• Collaborative Lifestyle– allows the sharing and exchange of resources and
assets such as time, food, space, skills, and money
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3 Systems
• Collaborative Lifestyle
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3 Systems
• Product System Services– allows consumers to pay for the benefit of the
product, the need the product fulfills, without fully owning it
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3 Systems
• Product System Services
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3 Systems
• Product System Services– allows consumers to pay for the benefit of the
product, the need the product fulfills, without fully owning it
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GM Partners with RelayRides
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Chegg
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Future
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Future
1. Trust 2. Identity
“Reputation capital,” could be as valuable as currency.”- Rachel Botsman
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Future
5 Suggested Key Trust Mechanisms
1. Personal Profiles2. Official Verification3. Degrees of Separation4. Peer Reviews & Ratings5. High-touch: In Person Screening
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Future
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Future
“I believe we are on the cusp of this innovative trend. It’ll be exciting to see the creative ideas that emerge in this space and how large corporations react to it.”
- Timothy Ericson
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Future
“Collaborative consumption is not a niche trend, and it’s not a reactionary blip to the recession. It’s a socioeconomic groundswell that will transform the way companies think about their value propositions—and the way people fulfill their needs.”
- Rachel Botsman
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Credit
• Rachel Botsman• Roo Rogers– www.collaborativeconsumption.com
• Ted.com• Additional Videos• Graphics