collection development: budget, statistics, or intuition? mark funk mahslin april 25, 2002
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Collection Development: Budget, Statistics, or
Intuition?Mark FunkMAHSLINApril 25, 2002
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Why CD Is Like Sex
• Everybody generally knows how
• Everybody does it differently
• Don’t know how anybody else does it
• …unless you do it with them
• But, most people do it by themselves
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Tacit Knowledge
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Tacit Knowledge
Information that has not been, and perhaps cannot be, formulated completely explicitly and therefore cannot effectively be stored or transferred entirely by impersonal means.
Donald McKenzie
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Budget Considerations
• Track accounts’ monthly totals
• Keep previous years’ spending summaries
• Track “big-ticket” items
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Track Accounts MonthlyEbsco Majors S.O. Matthews Total
March $1,770.96 $2,430.35 $6,963.40 $11,164.71
April $1,126.90 $472.40 $6,174.02 $7,773.32
May $0.00 $0.00 $0.00 $0.00
June $0.00 $0.00 $0.00 $0.00
Spent $598,644.17 $14,084.66 $67,268.18 $679,997.01
Budget $600,000.00 $20,000.00 $80,000.00 $700,000.00
Remain $1,355.83 $5,915.34 $12,731.82 $20,002.99
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Previous Years to Compare
Majors
S.O.01/02 00/01 99/00 98/99
April $ 436.93 $0.00 $80.88
May $2,584.98 $2,857.18 $1,1481.13
June $955.97 $3,355.27 $3,388.95
Total $18,722.31 $18,803.13 $18,820.03
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Track “Big-Ticket” Items
• Before: annual journal renewal our only big-ticket
• Now: many resources are due throughout the year.
• Don’t be caught unaware of expensive renewals.
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Track “Big-Ticket” Items
Cell Press $8,200 July
STAT!Ref $10,000 September
Micromedex $9,500 December
Ovid $42,000 February
Academic IDEAL $57,000 March
Science Direct $13,000 March
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Budget Stretching
• Early payment options for serials
• Resource sharing
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Early Payment Options: 2002
Approximate Date Ebsco Harrassowitz
(>100K Euros)
Prior to June 1.0% 3.5%
June .8% 3.0%
July .6% 2.5%
August .4% 2.0%
September .2% 1.5%
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Resource Sharing:Current
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Shared Resources
• Web of Science• Current Contents• ScienceDirect• Academic IDEAL• STAT!Ref• MD Consult• Micromedex• Cell Press journals
• Blackwell Synergy• Kluwer journals• SciFinder Scholar• Current Protocols• Nature journals• Science• ProQuest• Thieme journals
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Resource Sharing: Future
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Statistics
• Circulation and in-house usage
• ILL requests• Whacking statistics
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Circulation Statistics
• Only 20–25% of uses of print journals are reported
• Readers will reshelf journals
• Multiple articles per journal volume
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Online Journal “Hits”
• Some publishers won’t release data
• All uses are counted as “hits”– Double-clicking is two hits– Reload button is a hit– Back and Forward buttons are hits– IE will make multiple requests for a file,
even with one click
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Track ILL Requests Annually
Journal 00/
01
99/
00
98/
99
97/
98
96/
97
Acta Ophthal Scand
4 6
Epilepsy
Research
5 7
J Medical Microbiology
5 3 11
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Whacking Statistics
• Statistics to whack your administrator over the head with.
• Get his/her attention.• Play on his/her guilt,
self-esteem, etc.• All’s fair…
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Uh-oh…
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Get It At Staples!
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Maryland Whack
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Cornell’s Peer Institutions
• Case Western Reserve
• Columbia• Duke• Harvard• Johns Hopkins• Stanford• University of
Chicago
• University of Pennsylvania
• University of Pittsburgh
• University of Rochester
• Washington University
• Yale
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Collection Expenditures 1993
$0 $200 $400 $600 $800 $1,000 $1,200
Cornell
U of Rochester
Stanford
Case Western
Harvard
Yale
U of Pennsylvania
U of Pittsburgh
Washington U
U of Chicago
Duke
Johns Hopkins
Columbia
(thousands)
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Collection Expenditures 1994
$0 $200 $400 $600 $800 $1,000 $1,200 $1,400
Cornell
U of Rochester
Stanford
Case Western
Yale
U of Pennsylvania
Harvard
Washington U
Johns Hopkins
U of Chicago
Duke
U of Pittsburgh
Columbia
(thousands)
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Collection Expenditures 1995
$0 $200 $400 $600 $800 $1,000 $1,200 $1,400
Cornell
U of Rochester
Case Western
Yale
Stanford
U of Pennsylvania
Harvard
Washington U
Johns Hopkins
Duke
U of Chicago
U of Pittsburgh
Columbia
(thousands)
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Collection Expenditures 1996
$0 $200 $400 $600 $800 $1,000 $1,200 $1,400
U of Rochester
Cornell
Case Western
Stanford
Johns Hopkins
Yale
Harvard
Duke
Washington U
U of Pennsylvania
U of Chicago
U of Pittsburgh
Columbia
(thousands)
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Collection Expenditures 1997
$0 $200 $400 $600 $800 $1,000 $1,200 $1,400 $1,600
U of Rochester
Case Western
Cornell
Johns Hopkins
Stanford
Yale
Harvard
U of Pennsylvania
Washington U
U of Chicago
Duke
U of Pittsburgh
Columbia
(thousands)
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Intuition
The great question, which I have not been able to answer, despite my 30 years of research into the feminine soul, is ‘What do women want?’
Sigmund Freud, PsychiatristCollection Development Librarian
users
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Assessing Users’ Needs
• Laws of Collection Development:– Heavy ILL requests seldom turn into
journal purchase requests.– Requests for a journal “I need all the time”
seldom show up in ILL statistics.
• How patrons use the collection can tell you what they want.
• Success breeds success.
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Assessing Users’ Needs, Pt. 2
• How patrons don’t use the collection can tell you what they don’t want.
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Weeding As Post-Mortem
• Why did this item fail? Was it:– Author?– Publisher?– Format?– Quality?– Subject?– Level?
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In General, Our Users Avoid:
• Yearbooks of…
• Monographic proceedings of meetings
• Recent Advances in…
• Controversies in…
• Government documents
• Non–U.S. books (unless standard or unique)
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What The Future Holds
• Things changing rapidly
• “Ad hoc” decisions, based on little to no experience
• Big question is electronic access
QuickTime™ and a decompressor
are needed to see this picture.
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St. Egad the Persecuted
• Patron saint of collection development librarians.
• Worked in a monastery library in Spain, 16th century.
• Persecuted by evil publisher from Amsterdam known only by his Spanish nickname of…
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Those who cannot remember the past are condemned to repeat it.
George Santayana
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