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Collection of Production + Concept Development Aby Jones

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Collection of Production + Concept Development

Aby Jones

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Poster

Water Quality

Out of the existing issues and campaigns run by the SAS (Surfers Against Sewage) I have chosen to focuson water quality. My idea is to create a cartoon image of a surfer wearing a gas mask – theinspiration came from one of the earlier images of the SAS when they first started up theorganization – and a hazmat suit, whether that’s a wetsuit with a hazardous symbol on it or acomplete industrial hazmat suit. I plan for the water they are about to surf in to, to look dirty andunsanitary to make my point; the overall image is to be perceived as dark and negative, the purposeof this idea is to educate the audience on potential risks whilst enthusing them to join themovement, I plan to include a statement or point that’ll stick in their heads and encourage them tocheck out the SAS and their other campaigns. I’m hoping that this poster will affect people andencourage them to change their behavior and attitude towards littering and the amount of sewageand other substances being pumped in to the UK waters, I also hope it will encourage more peopleto sign up and become a member of the SAS which will increase funding and possibly bring in morevolunteers.

The sky The sand

Climate Change

Out of the existing issues and campaigns run by the SAS (Surfers Against Sewage) I have decided to focus on climate change. My idea is to create quite a negative image that has a shock factor that should encourage viewers to try and help fix things, the idea was to create a side by side comparison poster that shows a two images of the same place side by side, one affected by climate change, one how it is now; the inspiration came from a spot the difference cartoon of a beach. The purpose of this poster is to raise awareness and inform the general public of the problems and effects that climate change can have, it should also encourage viewers to join the SAS and help out. I’m hoping that this poster will inspire the public to become a member of the SAS and help fund their campaigns, attend fundraisers and events or just help to inspire other people to help. I’m aiming all of my posters at eco conscious people (of both genders) from ages 16-60 and of course, surfers.

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