COLLECTI

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O’REILL

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WHAT IS ‘COLLECTIVE INTELLIGENCE’?

As the name suggests- a collection of knowledge from several sources/people.

The knowledge gained/obtained can be put on the internet, e.g. on networking sites-doing this will make them more likely to appear on a search engine

Collective intelligence could be more accurate and a more intelligent choice-explain why

HOW DO YOU ‘HARNESS’ COLLECTIVE INTELLIGENCE?

It’s simple. All you have to do is create a platform for users, such as Youtube or Ebay.

The individual who is part of this can contribute with their own information/materials or simply take what they need. For example-Bit Torrent-you can share or just take videos.

STRENGTHS AND ADVANTAGES

A wider range of information is available as there are different sources

A wide range of sources also means a wider range in views

It’s free to upload your information

WEAKNESS AND DISADVANTAGES

As mentioned on the previous slide, collective intelligence can be more accurate then other sources, but in order for this concept to be successful, you need several members rather than just a few.

The previous point may help to make the source is more accurate.

“Hyperlinking is the foundation of the web. As users add new content, and new sites, it is bound into the structure of the web by other users discovering the content and linking to it.”

(O’Reilly, T. 2005)

SOME FORMS OF COLLECTIVE INTELLIGENCE:

Websites and programmes such as Spotify and Last FM are examples of collective intelligence.

Each one of us who logs on to a social site e.g. twitter is contributing to the ever building pool of knowledge.

“The central principle behind the success of the giants born in the

Web 1.0 era who have survived to lead the Web 2.0 era appears to

be this, that they have embraced the power of the web to harness

collective intelligence.” O’Reilly

Several websites use user activity to produce better websites and suggestions.

This means that even without realising you are contributing to collective intelligence… so next time a suggested video on Youtube comes up, you know that you’re contributing to collective intelligence…

WHY IS COLLECTIVE INTELLIGENCE IMPORTANT?Firstly it is important because it helps to shape what we see around us. E.g. social network sites such as Facebook and Twitter.

Secondly, it helps when you are surfing the web, e.g. if you’re the kind of person who likes animals then animal adverts may appear.

OVERALL…

Collective intelligence is something that comes in handy when searching for something e.g. when you are on Twitter, hashtags are used, This helps to separate and categorize information. So if you needed to find something about an earthquake, you could just type in ‘#earthquake’-you will get several results which have a hashtag with the key word on to it.

You also get to have an input in the way that the cyber environment works around you.