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Page 1: COLLEGE OF EDUCATION - Illinois State · 2017-07-13 · · Recruitment campaign: We developed a comprehensive recruitment campaign for admitted FTIC and transfer students. The campaign
Page 2: COLLEGE OF EDUCATION - Illinois State · 2017-07-13 · · Recruitment campaign: We developed a comprehensive recruitment campaign for admitted FTIC and transfer students. The campaign

COLLEGE OF EDUCATION LEADERSHIP TEAM

• Amee Adkins – Senior Associate Dean• Barbara Meyer – Associate Dean Partnerships, Grants, Graduate Programs• Ken Fansler – Assistant Dean Facilities and Alumni Affairs• Len Sutton – Department of Educational Administration and Foundations• Stacey Jones-Bock – Department of Special Education• Tony Lorsbach – School of Teaching and Learning• Jeff Hill – Laboratory Schools• Kris Harding – Director of Constituent Relations• Deb Garrahy – Director, Cecilia J. Lauby Teacher Education Center• Tom Crumpler – Chair, College Council

Page 3: COLLEGE OF EDUCATION - Illinois State · 2017-07-13 · · Recruitment campaign: We developed a comprehensive recruitment campaign for admitted FTIC and transfer students. The campaign

Five Year Plan

Cultivate leaders for the education profession

Create the standard for educator preparation

Support faculty and staff with diverse expertise

Foster a culture of prioritization

Advance the virtues of public education and the teaching profession

Page 4: COLLEGE OF EDUCATION - Illinois State · 2017-07-13 · · Recruitment campaign: We developed a comprehensive recruitment campaign for admitted FTIC and transfer students. The campaign

ACCOMPLISHMENTS

FY 2016

Page 5: COLLEGE OF EDUCATION - Illinois State · 2017-07-13 · · Recruitment campaign: We developed a comprehensive recruitment campaign for admitted FTIC and transfer students. The campaign

Five Year Plan

Cultivate leaders for the education profession

Page 6: COLLEGE OF EDUCATION - Illinois State · 2017-07-13 · · Recruitment campaign: We developed a comprehensive recruitment campaign for admitted FTIC and transfer students. The campaign

Cultivate leaders for the education profession

National Recognition – History of Excellence in Educator and Administrator Preparation

• 2014 Teachers of the Year– Matthew Lawrence ‘00, Hawaii– James Ford ‘03, North Carolina– Jane Schmidt ‘76, Iowa– Jamie Esler ‘07, Idaho

• Illinois Computing Educators (ICE) Educator of the Year– Paul Solarz, M.S. ‘02

• 2015 Teacher of the Year– Amy Laughlin ‘98, California

• 2015 Superintendent of the Year– Thomas Bertrand, Ph.D. ‘02

AND this year

Page 7: COLLEGE OF EDUCATION - Illinois State · 2017-07-13 · · Recruitment campaign: We developed a comprehensive recruitment campaign for admitted FTIC and transfer students. The campaign

Cultivate leaders for the education profession

Kim Thomas ’932016 Illinois Teacher of the Year

National Recognition

Page 8: COLLEGE OF EDUCATION - Illinois State · 2017-07-13 · · Recruitment campaign: We developed a comprehensive recruitment campaign for admitted FTIC and transfer students. The campaign

Cultivate leaders for the education profession

Best Schools for Education Majors by Salary Potential, according to PayScale.

Best Colleges for Education in the United States, according to College Factual. Also acknowledged as among the top 30 best values, and #6 for most popular.

Overall Best for Special Education in the United States, according to College Factual, #16 for best value, and #5 for most popular.

Increasing National Recognition

Page 9: COLLEGE OF EDUCATION - Illinois State · 2017-07-13 · · Recruitment campaign: We developed a comprehensive recruitment campaign for admitted FTIC and transfer students. The campaign

Cultivate leaders for the education profession

Innovations in outreach

HINT – These aren’t just pictures

Page 10: COLLEGE OF EDUCATION - Illinois State · 2017-07-13 · · Recruitment campaign: We developed a comprehensive recruitment campaign for admitted FTIC and transfer students. The campaign

144

154

172

130

140

150

160

170

180

FY 13 FY 14 FY 15

# of Scholarships

$330,538.00

$382,838.00

$421,825.00

$0.00

$100,000.00

$200,000.00

$300,000.00

$400,000.00

$500,000.00

FY 13 FY 14 FY 15

$ Awarded

Cultivate leaders for the education profession

Both # of Scholarships and $ Awarded expected to increase in FY 16

Page 11: COLLEGE OF EDUCATION - Illinois State · 2017-07-13 · · Recruitment campaign: We developed a comprehensive recruitment campaign for admitted FTIC and transfer students. The campaign

Cultivate leaders for the education profession

Innovations in outreach – College (1)

Recruitment Activities

· 1.5 FTE dedicated to recruitment and enrollment efforts

· FY15 and FY16: Hosted various Future Teacher high school clubs for an entire day of programming (Elgin High School, Metea Valley High School, and Monticello High School). These on-campus visits include an admissions presentation and tour, Education major information, financial aid, student involvement and lunch compliments of the College of Education.

· Individual admissions counseling appointments with students and parents (FY15 = 100, FY16=82)

· Golden Apple: We have the largest contingent of Golden Apple Scholars (137) in the state. Maureen serves as the advisor for this student organization.

· Created a transfer student website for education majors to assist them with the transfer process and general information regarding the University. http://education.illinoisstate.edu/academics/majors/transfer.shtml

· Attended and presented at various education career fairs throughout the state in FY16.

· Maureen organizes a tour for a group of 8th grade, underrepresented students from Robert Frost Middle School.

C

Page 12: COLLEGE OF EDUCATION - Illinois State · 2017-07-13 · · Recruitment campaign: We developed a comprehensive recruitment campaign for admitted FTIC and transfer students. The campaign

Cultivate leaders for the education profession

Innovations in outreach – College (2)

Community College Outreach

· Maureen is invited as a guest speaker at community college classes throughout the academic year. Her focus is licensure, testing and the transfer process.

· Maureen conducts training workshops for community college advisors on education related topics and recruitment.

· Teacher Education Transfer Advisory Board: TETAB is composed of ISU representatives and community college stakeholders who wish to improve the experience of transfer students seeking to complete an initial teacher preparation program at ISU. The purpose of the board is to provide strategic direction, guide quality improvement, and assess organizational effectives to facilitate successful and timely program completion among transfer students. This group meets once each semester.

Follow-up

· Telethon: All underrepresented, admitted students are called during the month of February to answer any questions regarding their education major or University related topics. All admitted students in undersubscribed majors are contacted in a 2-3 day time frame.

C

Page 13: COLLEGE OF EDUCATION - Illinois State · 2017-07-13 · · Recruitment campaign: We developed a comprehensive recruitment campaign for admitted FTIC and transfer students. The campaign

Cultivate leaders for the education profession

Innovations in outreach – College (3)Outreach programs

· Education 101: This event was hosted in January by the College of Education in collaboration with the Office of Admissions in Palatine, Joliet, and Normal. Admitted students were invited to learn about licensure, testing and how we prepare future educators. Over 300 students and parents attended these events and the feedback was overwhelmingly positive.

Marketing and Communication

· Recruitment campaign: We developed a comprehensive recruitment campaign for admitted FTIC and transfer students. The campaign included four distinct communication pieces;

o Welcome letter from Dean Schoon

o Continuing the legacy of preparing A+ educators

o An excellent investment for your future

o The final postcard is in the design stage. The postcard will feature a successful alumnus who is currently teaching in the Unit 5 school district. The message will focus on why Illinois State is the clear choice for teacher preparation. This postcard will be sent to FTIC who have submitted their enrollment deposit in an effort to assist with yield efforts.

C

Page 14: COLLEGE OF EDUCATION - Illinois State · 2017-07-13 · · Recruitment campaign: We developed a comprehensive recruitment campaign for admitted FTIC and transfer students. The campaign

Cultivate leaders for the education profession

Innovations in outreach – College (4)

Marketing and Communication (Continued

· Redesigned the College of Education brochure to be used at recruitment events, donor communication, and alumni related activities.

· The Communication Team developed an annual report which highlights College ranking metrics, points of pride and upcoming events. This piece was distributed across the nation and is utilized at recruitment events to illustrate the scope of our successes to parents and students.

· Purchased t-shirts, sweatshirts, sunglasses, pens, and recycled bags to use as promotional items at events or individual campus visits for recruitment.

Scholarship enhancement dollars

· FY15: awarded $51.5K to incoming transfers students; awarded $16K to FTIC· FY16: We plan to offer a minimum $100K to enhance recruitment efforts for FTIC and transfer students.

C

Page 15: COLLEGE OF EDUCATION - Illinois State · 2017-07-13 · · Recruitment campaign: We developed a comprehensive recruitment campaign for admitted FTIC and transfer students. The campaign

Cultivate leaders for the education profession

4 recruitment touches – Letter from Dean

Page 16: COLLEGE OF EDUCATION - Illinois State · 2017-07-13 · · Recruitment campaign: We developed a comprehensive recruitment campaign for admitted FTIC and transfer students. The campaign

Cultivate leaders for the education profession

4 recruitment touches - Post Card A

Page 17: COLLEGE OF EDUCATION - Illinois State · 2017-07-13 · · Recruitment campaign: We developed a comprehensive recruitment campaign for admitted FTIC and transfer students. The campaign

Cultivate leaders for the education profession

4 recruitment touches - Post Card B

Page 18: COLLEGE OF EDUCATION - Illinois State · 2017-07-13 · · Recruitment campaign: We developed a comprehensive recruitment campaign for admitted FTIC and transfer students. The campaign

Cultivate leaders for the education profession

4 recruitment touches - Post Card C

In Design Phase but TRUST US – It basically says we are unbelievably awesome (that is true), the faculty are excellent (that is also true), ISU is the clear choice (very true), and the Dean is great (OK, seriously, if you are reading this, that part is not true but my mom thinks it is)

Ok, so my mom probably doesn’t think that either.

Page 19: COLLEGE OF EDUCATION - Illinois State · 2017-07-13 · · Recruitment campaign: We developed a comprehensive recruitment campaign for admitted FTIC and transfer students. The campaign

Cultivate leaders for the education profession

Why are we doing this?

Because we understand that:

ENROLLMENT = PEOPLE’S JOBS

Page 20: COLLEGE OF EDUCATION - Illinois State · 2017-07-13 · · Recruitment campaign: We developed a comprehensive recruitment campaign for admitted FTIC and transfer students. The campaign

Cultivate leaders for the education profession

Innovations in outreach – Special Education

1. Admits – Congrats Postcard

2. Second mailing – handwritten note

3. Call all admits

4. Rex Scholarship

5. Scholarships – low incidence majors, minority students, high achievers

6. Chair meet with all transfer parents

Note, Business Card, Key Ring, S. Media Info

S

Page 21: COLLEGE OF EDUCATION - Illinois State · 2017-07-13 · · Recruitment campaign: We developed a comprehensive recruitment campaign for admitted FTIC and transfer students. The campaign

Create the standard for educator preparation

Innovations in programming

S

Page 22: COLLEGE OF EDUCATION - Illinois State · 2017-07-13 · · Recruitment campaign: We developed a comprehensive recruitment campaign for admitted FTIC and transfer students. The campaign

Cultivate leaders for the education profession

Innovations in outreach – EAF

1. Planning

• Enhanced communication

• Alignment w/ faculty contacts

• ROE contacts

• EIU cohort and faculty contact

• Summer recruitment

2. Action Items

• Establish recruitment calendar

• Promotion Items

• Faculty referrals

3. Targets

• 75 contacts, 15 applications

• Reallocation cost of recruiting

E

Page 23: COLLEGE OF EDUCATION - Illinois State · 2017-07-13 · · Recruitment campaign: We developed a comprehensive recruitment campaign for admitted FTIC and transfer students. The campaign

Five Year Plan

Create the standard for educator preparation

Page 24: COLLEGE OF EDUCATION - Illinois State · 2017-07-13 · · Recruitment campaign: We developed a comprehensive recruitment campaign for admitted FTIC and transfer students. The campaign

Create the standard for educator preparation

Enriching the context of professional

education

F

Page 25: COLLEGE OF EDUCATION - Illinois State · 2017-07-13 · · Recruitment campaign: We developed a comprehensive recruitment campaign for admitted FTIC and transfer students. The campaign

Create the standard for educator preparation

Enriching the context of professional

education

I

Page 26: COLLEGE OF EDUCATION - Illinois State · 2017-07-13 · · Recruitment campaign: We developed a comprehensive recruitment campaign for admitted FTIC and transfer students. The campaign

Five Year Plan

Support faculty and staff with diverse expertise

Page 27: COLLEGE OF EDUCATION - Illinois State · 2017-07-13 · · Recruitment campaign: We developed a comprehensive recruitment campaign for admitted FTIC and transfer students. The campaign

Support faculty and staff with diverse expertise

Increased Scholarly Productivity

0 100 200 300 400 500

EAF

SED

TCH

COE

2015 2014

D

Page 28: COLLEGE OF EDUCATION - Illinois State · 2017-07-13 · · Recruitment campaign: We developed a comprehensive recruitment campaign for admitted FTIC and transfer students. The campaign

Support faculty and staff with diverse expertise

Addressing the academic climate

D

Page 29: COLLEGE OF EDUCATION - Illinois State · 2017-07-13 · · Recruitment campaign: We developed a comprehensive recruitment campaign for admitted FTIC and transfer students. The campaign

Five Year Plan

Foster a culture of prioritization

Page 30: COLLEGE OF EDUCATION - Illinois State · 2017-07-13 · · Recruitment campaign: We developed a comprehensive recruitment campaign for admitted FTIC and transfer students. The campaign

Foster a culture of prioritization

External funding success

COE Development efforts

Five new planned gifts

Total deferred

Total donor giving

P

Page 31: COLLEGE OF EDUCATION - Illinois State · 2017-07-13 · · Recruitment campaign: We developed a comprehensive recruitment campaign for admitted FTIC and transfer students. The campaign

Foster a culture of prioritization

$7,939,753.00

$8,819,548.00 $8,850,342.00

$7,400,000.00

$7,600,000.00

$7,800,000.00

$8,000,000.00

$8,200,000.00

$8,400,000.00

$8,600,000.00

$8,800,000.00

$9,000,000.00

FY 13 FY 14 FY 15

Grant $ Received

Grant $ Received

P

Page 32: COLLEGE OF EDUCATION - Illinois State · 2017-07-13 · · Recruitment campaign: We developed a comprehensive recruitment campaign for admitted FTIC and transfer students. The campaign

Five Year Plan

Advance the virtues of public education and the teaching profession

Page 33: COLLEGE OF EDUCATION - Illinois State · 2017-07-13 · · Recruitment campaign: We developed a comprehensive recruitment campaign for admitted FTIC and transfer students. The campaign

Advance the virtues of public education and the teaching profession

Improvement scienceFilm screening

V

Page 34: COLLEGE OF EDUCATION - Illinois State · 2017-07-13 · · Recruitment campaign: We developed a comprehensive recruitment campaign for admitted FTIC and transfer students. The campaign

OBJECTIVESFY 2017

Page 35: COLLEGE OF EDUCATION - Illinois State · 2017-07-13 · · Recruitment campaign: We developed a comprehensive recruitment campaign for admitted FTIC and transfer students. The campaign

Major objectives for FY16/FY17

1. Survive and thrive during budget cuts

Page 36: COLLEGE OF EDUCATION - Illinois State · 2017-07-13 · · Recruitment campaign: We developed a comprehensive recruitment campaign for admitted FTIC and transfer students. The campaign

Major objectives for FY17

4. Teach Strong: Leading student learning. Strategic recruitment of military veterans into teacher education

2. Establish partnerships for intensive clinical

practice with four new school districts

3. Implement redesigned Elementary and Middle

Level Education programs

5. Innovating to meet demands

O

Page 37: COLLEGE OF EDUCATION - Illinois State · 2017-07-13 · · Recruitment campaign: We developed a comprehensive recruitment campaign for admitted FTIC and transfer students. The campaign

Major objectives for FY16

7. Grow ranks of accomplished, board-certified teachers with NT3

6. Host the 7th Annual Pacific Rim Conference on Education November

1-2, 2016

Page 38: COLLEGE OF EDUCATION - Illinois State · 2017-07-13 · · Recruitment campaign: We developed a comprehensive recruitment campaign for admitted FTIC and transfer students. The campaign

REQUESTS

Be kind to the dean

Page 39: COLLEGE OF EDUCATION - Illinois State · 2017-07-13 · · Recruitment campaign: We developed a comprehensive recruitment campaign for admitted FTIC and transfer students. The campaign

Strategic Budgeted Carryover Requests

Needed Instructional Assistance FY16 Reduction-Temporary Variance Temporary Backfill for FY17 Permanent Reduction Technology Refresh edTPA Voucher Support

Page 40: COLLEGE OF EDUCATION - Illinois State · 2017-07-13 · · Recruitment campaign: We developed a comprehensive recruitment campaign for admitted FTIC and transfer students. The campaign

Personnel Requests: Tenure Track Faculty

1. Bilingual/ESL Education

2. Bilingual/ESL Education

3. Elementary Education

4. Elementary Education

5. Low Vision/Blindness Specialist

Page 41: COLLEGE OF EDUCATION - Illinois State · 2017-07-13 · · Recruitment campaign: We developed a comprehensive recruitment campaign for admitted FTIC and transfer students. The campaign

QUESTIONS?