COLOCOLORR

• Gives life and Gives life and personality to a personality to a designdesign

ColorColor• There are no ugly There are no ugly

colorscolors• Improper use or Improper use or

placement of colorplacement of color

Color WheelColor Wheel• Used to study Used to study

colors and their colors and their relationshipsrelationships

• 12 colors (hues)12 colors (hues)• Divided into three Divided into three

categoriescategories PrimaryPrimary SecondarySecondary Tertiary/IntermediateTertiary/Intermediate

Primary ColorsPrimary Colors• Primary colors: Primary colors: Primary colors are the Primary colors are the

building block for the entire color pigment system. building block for the entire color pigment system. • All other colors are derived from these three hues.All other colors are derived from these three hues.

• Red - Advancing, exciting, warmRed - Advancing, exciting, warm• Blue - Receding, cool, quietingBlue - Receding, cool, quieting• Yellow - Brilliant, cheerfulYellow - Brilliant, cheerful

PrimarPrimary y

ColorsColors

Secondary ColorsSecondary Colors• Combination of two Primary ColorsCombination of two Primary Colors

• GreenGreen

• Purple/Purple/VioletViolet

• OrangeOrange

SecondaSecondary Colorsry Colors

Tertiary/Intermediate Tertiary/Intermediate ColorsColors

• Primary Color + Adjacent Secondary Primary Color + Adjacent Secondary ColorsColors

• Primary Color listed first:Primary Color listed first: red-violetred-violet yellow-greenyellow-green red-orangered-orange yellow-orangeyellow-orange blue-greenblue-green blue-violetblue-violet

Tertiary/Intermediate Tertiary/Intermediate ColorsColors

Neutral Colors\Earth Neutral Colors\Earth TonesTones

• Not seen on Not seen on color wheelcolor wheel

• Black, Gray, Black, Gray,

White White • Brown, Beige, Brown, Beige,

TanTan

Circus by Georges Seurat

Color ValueColor Value

Pure ChromaPure Chroma

Value is the lightness or Value is the lightness or darkness of a colordarkness of a colorWhiteWhite

BlackBlack

ValueValue

TintTint

ToneTone

ShadeShade

WhiteWhite

BlackBlack

+ = + =

Incre

asi

ng

Incre

asi

ng

Decre

asi

ng

Decre

asi

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TintTintTint = Color + WhiteTint = Color + White

• Light yellow is Light yellow is a tint of yellowa tint of yellow

• Light blue is a Light blue is a tint of bluetint of blue

ShadeShadeShade = Color + BlackShade = Color + Black

• Maroon is a Maroon is a shade of redshade of red

• Dark blue is a Dark blue is a shade of blueshade of blue

Tints Tints and and

Shades Shades of Red of Red

• Light yellow is Light yellow is a tint of yellowa tint of yellow

• Light blue is a Light blue is a tint of bluetint of blue

ToneToneTone = Color + GrayTone = Color + Gray

• Color intensity/brightness is decreasedColor intensity/brightness is decreased

Tints, Shades, and Tints, Shades, and TonesTones

Fields in a Rising Storm by Vincent Van Gogh

Color WheelColor Wheel• Divide in half:Divide in half:

Warm colorsWarm colors

Cool colorsCool colors • Used to:Used to:

Create moodsCreate moodsShow contrastShow contrastCreate depthCreate depth

Vincent van Gogh Vincent van Gogh WheatfieldsWheatfields

• WarmWarm Advances/Appears closer Advances/Appears closer

and largerand larger ExcitesExcites Associated with HeatAssociated with Heat

• Sun, fire, heatSun, fire, heat

Warm Warm ColorsColors

Vincent van Gogh Vincent van Gogh SunflowersSunflowers

• CoolCoolRecedes/Appears Recedes/Appears

further awayfurther awayCalmsCalmsAssociated with cool Associated with cool

things:things:• Water, ice, shade, grassWater, ice, shade, grass

Cool Cool ColorsColors

Claude Monet Claude Monet

WarmWarm and and CoolCool in inFloral DesignsFloral Designs

• Create visual Create visual excitementexcitement

• Increase Increase depthdepth