Color in Advertisement

Red• associated with energy, war,

danger, strength, power, passion, desire, and love.

• perfect color for 'Buy Now' or 'Click Here' buttons

• promote energy drinks, games, cars, items related to sports and high physical activity

Pink• signifies romance, love, and

friendship• denotes feminine qualities and

passiveness

Brown• stability • masculine qualities

Orange• joy, sunshine, and the tropics• enthusiasm, happiness, creativity,

determination, attraction, success• catches attention and highlights

the most important elements • very effective for promoting food

products and toys

Yellow• associated with joy, happiness,

intellect, and energy • warming effect• arouses cheerfulness• generates muscle energy • often associated with food• pure, bright, pure yellow is an

attention getter

Green• symbolizes growth, harmony,

freshness, and fertility • strong correspondence with safety• dark green associated with money

Blue• associated with depth and stability• symbolizes trust, loyalty, wisdom,

confidence, intelligence, faith, truth, • use to promote products and services

related to cleanliness air and sky water and sea

• Reduces appetite

Purple• Royalty, power, nobility, luxury, and

ambition • conveys wealth and extravagance• associated with wisdom, magic, dignity,

independence, creativity, and mystery• use bright purple when promoting

children's products.

White

• light, goodness, innocence, purity, and virginity

• color of perfection• safety, purity, and coolness, cleanliness• suggests simplicity in high-tech

products• Professionalism of a company when

combined with black

Black• power, elegance, formality, death,

evil, and mystery• associated with fear and the

unknown • Combined with red or orange,

black gives a very aggressive color scheme