Presented By: 199.design COLORS & FONTS

for logo design

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Logo  is a symbol. It’s your company's identity. It creates your customers' first impression of your company. So, You should be very careful when you design a logo. You need to think about its color & fonts. You need to know what this color means so that you can use proper color in proper place.

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Red implies passion, energy, danger or aggression; warmth and heat. It has also been found to stimulate appetite, which explains why it is used in so many restaurants and food product logos. Choosing red for your logo can make it feel more dynamic.

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RED

ORANGE Orange is often see as the color of innovation and modern thinking. It also carries connotations of youth, fun, affordability and approachability.

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YELLOW Yellow requires cautious use as it has some negative

connotations including its signifying of cowardice and its use in warning signs. However it is sunny, warm and friendly and is another color that is believed to stimulate appetite.

We design modern websites at budget prices. ~ 199.design 5

GREEN Green is commonly used when a company wishes to

emphasize their natural and ethical credentials, especially with such products as organic and vegetarian foods. Other meanings ascribed to it include growth and freshness, and it's popular with financial products too.

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BLUE

One of the most widely used colors in corporate logos is blue. It implies professionalism, serious mindedness, integrity, sincerity and calm. Blue is also associated with authority and success, and for this reason is popular with both financial institutions and government bodies.

We design modern websites at budget prices. ~ 199.design 7

Purple speaks to us of royalty and luxury. It has long been associated with the church, implying wisdom and dignity, and throughout history it has been the color of wealth and riches.

PURPLE

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BLACK

Black is a color with a split personality. It implies power and sophistication, but also it is associated with villainy and death. More mundanely, most logos will need a black and white version for use in media in which color is not available – and there is currently a trend for bold monochrome logos and word marks.

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White is generally associated with purity, cleanliness, simplicity and naiveté. In practical terms, a white logo will always need to stand in a colored field to make it show up on a white background. You can use to make your logo simple.

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WHITE

Brown has masculine connotations and is often used for products associated with rural life and the outdoors.

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BROWN

Pink can be fun and flirty, but its feminine associations means it is often avoided for products not specifically targeted at women.

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PINK

If your client is a global corporation, choose your logo colors with care. There are cultural differences in the way colors are interpreted. For example, red is considered lucky in China, while white is the color of death and mourning in India. There's a good round up of the cultural connotations of different colors here.

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Choose your colors CAREFULLY

There are thousands of font styles. Make sure you know which font will be the best match for your logo.

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FONTS

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