COLUMBIA TRISTAR BUENA VISTA FILMES DO BRASIL

American Hustle

Rio, 08/01/2014

MEDIA FLOW CHART

Film: American Hustle

MEDIA 1 WEEK (Pre Launch) LAUNCH 1st WEEK (Sustaining) 2nd WEEK (Sustaining) 3nd WEEK (Sustaining)

PAY TV

NationalFrom January 10th until January 25th

spots 30" and sneak peak 60"

R$ 593,429

OOH

Rio de Janeiro and São PauloFrom January 21th until January 27th

R$ 125,412

Top 10 Territory Release DateItalyMexico

KoreaBrazil Feb 07thSpainFrance GermanyAustraliaUKJapan

COLUMBIA TRISTAR FILMS OF BRAZIL Film: American Hustle

MIDIA ITEM BUDGET R$ (1) TOTAL COLUMBIASHARE% versão anterior

R$ R$

PAY TV

TNT Launch 117,717 103,909 FOX Launch 113,582 100,259

MULTISHOW Launch 100,550 88,755 WARNER Launch 131,760 116,305 MEGAPIX Launch 44,720 39,474

REDE TELECINE Launch 63,300 55,875 UNIVERSAL Launch 64,960 57,340

SPACE Launch 35,700 31,512

TOTAL PAY TV 672,289 593,429 83%

OOH

CLEAR CHANNEL - RJ Launch 67,078 59,210 ÓTIMA - SP Launch 75,000 66,203 317,925.00 280,632.40

TOTAL OOH 142,078 125,412 17%

GRAND TOTAL 814,367 718,842 100%

TOTAL WITH TAX - CENÁRIO I 718,842 corteBUDGET (2): SPECIAL PRICE TO COLUMBIA - 8%

COLUMBIA TRISTAR FILMS OF BRAZILAMERICAN HUSTLE

COLUMBIA TRISTAR FILMS OF BRAZILFilm: AMERICAN HUSTLE

Target 1: AS ABC 18-34 anos c/ pay tvTarget2: AS ABC 25-49 anos c/ pay tv

PAY TV

TNT

TNT MEGA FILM NOTTNT MEGA FILM NOT DMTNT NITRO NOT 2TNT FILME NOT 2TNT FILME NOT 1TNT FILME NOT 3SNEAK PEAK - FAIXA 18H-01H

Total TNT

FOX

THE WALKING DEAD NOT POS SIMPSONS NOT 1CINE FOX NOTCINE FOX NOT DM 1FAIXA 18H-01H

Total Fox

MULTISHOW

VAI QUE COLA NOT PMULTISHOW AO VIVO NOT PMEU PASSADO CONDENA NOTTOP TVZ NOT PTVZ NOT PFAIXA 18H-01H

Total Multishow

WARNER

MOM NOTMT THE BIG BANG THEORY NOT 4TWO AND A HALF MEN NOT 8WARNER MOVIES NOT SB 2FRIENDS NOT 8SNEAK PEAK - FAIXA 18H-01H

Total Warner

MEGAPIX

MGP MEGA PIX NOT PMGP MEGA PIX NOT DMMGP POWER PIX NOT PMGP SESSAO 10H NOITE 1MGP SESSAO 8H NOITE 1

Total Megapix

REDE TELECINE

SESSAO SUPER ESTREIASESSAO DAS 20H

Total Rede Telecine

UNIVERSAL

BATES MOTELCINE UNIVERSAL CINE UNIVERSAL ELEMENTARY CHICAGO FIRE FLASHPOINT HOUSE FAIXA 18H-01H

Total Universal

SPACE

FAIXA 18H-01H

Total Space

TOTAL PAY TV

Custo de produção por canal - em torno de R$ 10.000,00 (líquido)

Formato

22:30 SEX 30" 7,15022:00 DOM 30" 5,25222:00 QUA 30" 16,44522:30 SEG A DOM 30" 16,44520:30 SEG A DOM 30" 16,44518:30 SEG A DOM 30" 13,260

18:00 - 01:00 - 60" 25,300

22:30 TER 30" 17,08021:00 SEG A DOM 30" 17,08022:30 QUI A SAB 30" 17,08022:00 DOM 30" 17,080

18:00 - 01:00 - 30" 17,080

Programas/ Faixa Horária

Dia da Semana

Custo Tabela

22:30 SEG A SEX 30" 5,90020:00 SEG 30" 5,90023:00 QUA 30" 5,90019:00 SAB 30" 6,00019:00 SEG A SEX 30" 5,900

18:00 - 01:00 - 30" 5,900

21:00 TER 30" 15,86021:30 SEG A SEX 30" 15,86019:00 SEG A SEX 30" 15,86018:00 SAB 30" 15,86018:00 SEG A SEX 30" 15,860

18:00 - 01:00 - 60" 24,400

22:30 SEX 30" 7,00020:00 DOM 30" 6,50022:00 QUA 30" 6,40022:00 SEG A DOM 30" 6,50020:00 SEG A DOM 30" 6,500

22:00 SAB 30" 25,40020:00 SEG A DOM 30" 9,000

20:00 DOM 30" 6,10018:30 DOM 30" 6,10022:30 SEG A SEX 30" 6,10022:00 QUI 30" 6,10022:00 TER 30" 6,80012:00 SAB 30" 2,30017:00 SEG A SEX 30" 2,300

18:00 - 01:00 - 30" 6,100

18:00 - 01:00 - 30" 8,500

Custo de produção por canal - em torno de R$ 10.000,00 (líquido)

Indivíduos c/ paytv

Desconto Inserções

70% 2,145 3 1.1 1.170% 1,576 2 0.8 0.870% 4,934 2 0.6 0.670% 4,934 3 0.8 0.970% 4,934 6 1.4 1.570% 3,978 4 0.8 0.970% 7,590 5 1.1 2.1

25 6.6 7.9

65% 5,978 2 2.4 2.265% 5,978 7 5.5 4.265% 5,978 3 1.5 1.465% 5,978 2 0.9 0.965% 5,978 5 2.5 2.4

19 12.7 11.1

Custo Unitário

Negociado

TRP TOTAL 1

TRP TOTAL 2

50% 2,950 7 7.2 8.050% 2,950 4 2.0 1.750% 2,950 2 1.0 0.950% 3,000 5 1.9 1.050% 2,950 4 1.1 0.650% 2,950 12 3.8 3.2

34 16.9 15.4

70% 4,758 2 0.7 0.470% 4,758 5 1.7 1.570% 4,758 4 1.3 0.070% 4,758 3 0.9 0.670% 4,758 6 1.3 1.070% 7,320 5 0.7 0.8

25 6.6 4.2

60% 2,800 3 1.5 1.460% 2,600 2 0.7 0.760% 2,560 2 0.7 0.960% 2,600 4 1.1 1.360% 2,600 6 1.3 1.6

17 5.3 5.8

50% 12,700 3 1.3 1.860% 3,600 7 2.1 1.8

10 3.4 3.5

60% 2,440 2 2.4 0.360% 2,440 2 0.8 0.860% 2,440 7 2.2 1.160% 2,440 2 0.5 0.260% 2,720 2 0.5 0.460% 920 3 0.5 0.360% 920 6 0.8 1.060% 2,440 8 1.4 1.6

32 9.1 5.6

70% 2,550 14 1.7 2.4

14 1.7 2.4

176 62 56

January February25 26 27 28 29 30 31 1 2 3 4 5

S S M T W T F S S M T W

21 1

1 11 1

1 1 1 11 1 1 1

1 1 1

1 2 1 1 1 1 3 1 2 2 2 2

1 11 1 1 1 1 1

11 1

1 1 1 1

2 2 1 1 1 1 1 1 2 1 1 1

1 1 1 1 12 2

1 11 2

1 1 11 1 1 1 1 1 1 1 1

2 1 2 1 3 3 2 3 1 2 3 3

1 11 2 1

1 1 11 1

1 1 1 11 1 1

1 0 1 2 1 1 4 1 0 2 3 2

21 1

1 11 1

1 1 1 1

0 1 0 1 1 1 3 1 2 0 1 1

1 11 1 1 1 1

1 1 0 1 0 1 0 1 0 1 0 1

1 11 1

1 1 2 11

1 11 1

1 1 1 1 11 1 1 1 1

2 3 1 1 2 2 3 2 3 1 1 3

1 1 2 2 2

1 1 0 0 0 0 2 2 2 0 0 0

10 11 6 8 9 10 18 12 12 9 11 13

February6 7 8

T F S

1 6,435 5,6803,151 2,7829,867 8,710

1 14,801 13,0641 1 29,601 26,129

15,912 14,0461 1 37,950 33,498

2 3 1 117,717 103,909

11,956 10,5541 41,846 36,937

1 1 17,934 15,83011,956 10,554

1 29,890 26,384

1 2 1 113,582 100,259

BUDGET 1 R$

TOTAL COLUMBIA R$

1 1 20,650 18,22811,800 10,4165,900 5,208

2 15,000 13,2411 11,800 10,4161 1 1 35,400 31,248

3 2 3 100,550 88,755

9,516 8,4001 23,790 20,9991 19,032 16,800

1 14,274 12,6001 1 28,548 25,1991 1 36,600 32,307

2 4 1 131,760 116,305

1 8,400 7,4155,200 4,5905,120 4,519

1 1 10,400 9,1801 1 15,600 13,770

1 2 2 44,720 39,474

1 38,100 33,6311 1 25,200 22,244

1 1 1 63,300 55,875

4,880 4,3084,880 4,308

1 1 17,080 15,0771 4,880 4,308

5,440 4,8021 2,760 2,436

1 5,520 4,8731 1 1 19,520 17,230

3 3 2 64,960 57,340

2 2 2 35,700 31,512

2 2 2 35,700 31,512

15 19 13 672,288.70 593,429.24

COLUMBIA TRISTAR FILMS OF BRAZIL

FILME: American Hustle

OOH

RIO DE JANEIRO

MUB - Clear Channel

Total RIO DE JANEIRO

SÃO PAULO

MUB - Ótima

Total SÃO PAULOTOTAL OOH

FORMAT Period

MUB - Circuito 100 faces weektoten, relógio e abrigo de ônbus

MUB - Circuito 50 facesabrigo de ônibus week

Full Cost Desc Negotiaded cost InsFEBRUARY

2 3S M

134,156 50% 67,078 100

100

1,875 20% 1,500 50

50150

FEBRUARYTotal Negotiaded R$

4 5 6 7 8 9 10T W T F S S M

WEEK (100 faces) 67,078

67,078

WEEK (50 faces) 75,000

75,000142,078.13

59,210

59,210

66,203

66,203125,412.36

TOTAL COLUMBIA R$