columbia tristar buena vista filmes do brasil the … · columbia tristar films of brazil film: the...

COLUMBIA TRISTAR BUENA VISTA FILMES DO BRASIL

The Amazing Spider-Man 2

Rio, 24/01/2014

MEDIA FLOW CHART

Film: The amazing Spider man 2

MEDIA 1 WEEK (Pre Launch) LAUNCH 1st WEEK (Sustaining) 2nd WEEK (Sustaining) 3nd WEEK (Sustaining)

TELEVISION

NationalFrom April 27th until May 03rd

spots 30" / 15"Proportion (30" - 32% / 15" - 68%)

R$ 3,905,921

PAY TV

NationalFrom April 19th until May 03rd

spots 30" / 60"

R$ 141,878

OOH

Rio de Janeiro, Curitiba, Porto Alegre and São PauloFrom April 07th until May 05th

R$ 427,866

METRO

Rio de Janeiro and São PauloFrom April 07th until May 06th

R$ 112,418

JOURNAL

Rio de Janeiro and São PauloApril 30th

R$ 122,094

INTERNET

NationalApril 28th

R$ 182,269

Top 10 Territory Release DateItalyMexico

KoreaBrazil May 01stSpainFrance GermanyAustraliaUKJapan

COLUMBIA TRISTAR FILMS OF BRAZIL Film: The Amazing Spider-Man 2

MIDIA ITEM BUDGET R$ (1) TOTAL COLUMBIASHARE% versão anterior

R$ R$

OPEN TV

BAND Launch 152,499 132,994 GLOBO Launch 4,117,424 3,590,806

SBT Launch 208,830 182,121

TOTAL TV 4,478,753 3,905,921 80%

PAY TV

SPORTV Launch 80,606 70,296 REDE TELECINE Launch 82,080 71,582

TOTAL PAY TV 162,686 141,878 3%

OOH

CLEAR CHANNEL - RJ/CUR/POA Launch 169,838 148,115 ÓTIMA - SP Launch 150,000 130,815

CEMUSA - DF Launch 61,978 54,051 HEZÁGONO - EMPENA DUPLA Launch 108,800 94,884

TOTAL OOH 490,615 427,866 9%

METRO

METRO RJ Launch 55,125 48,075 METRO SP Launch 73,780 64,344

TOTAL METRO 128,905 112,418 2%

JOURNAL

PUBLIMETRO RJ Launch 60,000 52,326 PUBLIMETRO SP Launch 80,000 69,768

TOTAL OOH 140,000 122,094 2%

INTERNET

YOUTUBE Launch 209,000 182,269

TOTAL OOH 209,000 182,269 4%

GRAND TOTAL 5,609,959 4,892,446 100%

TOTAL WITH TAX 4,892,446 corteBUDGET (2): SPECIAL PRICE TO COLUMBIA - 7%

COLUMBIA TRISTAR FILMS OF BRAZIL

Film: The Amazing Spider-Man 2Spots: 30" and 15"Target: AS ABC 18-49Target: AS ABC 12-17

MARKETS

MARKETS TRP BUDGET R$ (1) COLUMBIA %

NATIONAL 191 4,478,753 3,905,921 100.0%TOTAL LAUNCH 4,478,753 3,905,921 100%

TOTAL GLOBO 4,117,424 3,590,806 91.9%TOTAL SBT 208,830 182,121 4.7%TOTAL BANDEIRANTES 152,499 132,994 3.4%

GRAND TOTAL 4,478,753 3,905,921

COLUMBIA TRISTAR FILMS OF BRAZILFilm: The Amazing Spider-Man 2

Nº Plano: 28392

Praça: NACIONALTarget Pri.: AMBOS ABC 18-49

Target Sec.: AMBOS ABC 12-17

NETWORK PROGRAM END TIME

APRIL

27 28 29

D S TBAN A LIGA 23:55 01:15 BBAN FILHOS DA ANARQUIA 23:50 00:45 BBAN JOGO ABERTO 11:10 12:30 DBAN JOGO ABERTO 11:10 12:30 A ABAN PANICO NA BAND 21:00 00:00 A ABAN QUEM QUER CASAR FILH (*) 23:00 00:10 A AGLO ALTAS HORAS 23:50 01:40 DGLO BOM DIA BRASIL 07:30 08:30 A AGLO BOM DIA BRASIL 07:30 08:30 BGLO CALDEIRAO DO HUCK 16:15 18:30 DGLO FANTASTICO 21:00 23:25 A AGLO GLOBO ESPORTE 12:50 13:20 DGLO GLOBO ESPORTE 12:50 13:20 A AGLO JORNAL DA GLOBO 00:05 00:35 B BGLO MALHACAO 18:00 18:30 BGLO MALHACAO 18:00 18:30 BGLO NOVELA II 19:40 20:30 BGLO NOVELA III 21:10 22:20 B BGLO PRACA TV 1 EDICAO 12:00 12:50 A AGLO PRACA TV 1 EDICAO 12:00 12:50 DGLO PRACA TV 2 EDICAO 19:20 19:40 DGLO SESSAO DA TARDE 16:05 17:55 DGLO SHOW DE QUINTA FEIRA 23:15 00:00 DGLO SHOW DE TERCA FEIRA 23:40 00:25 B BGLO TELA QUENTE 22:45 00:45 A AGLO TEMPERATURA MAXIMA 12:30 14:30 A AGLO TURMA DA MONICA 08:10 08:30 DGLO ZORRA TOTAL 22:50 23:50 DSBT BOM DIA & CIA 09:00 12:45 BSBT BOM DIA & CIA 09:00 12:45 A A ASBT SABADO ANIMADO 07:00 12:45 DSBT SERIE NOITE 1 18:30 19:20 B

PREÇO TOTAL 3 6 5

TOTAL TRP 18 22 31

TOTAL GRP 42 53 76

(*) Programa está atualmente substituindo o CQC, que terá custo informado posteriormente pela emissora

LegendaA - 30" (May 1st in theaters)B - 15" (May 1st in theaters)D - 15" (In theaters)

INITIAL TIME

SPOT TYPE

APRIL MAY

INSFULL COST

% NEGNEGOTIATED COST

30 01 02 03

Q Q S S UNIT. TOTAL UNIT. TOTALD 1 96,252.30 96,252.30 -80.00 19,250.46 19,250.46

B 1 68,866.20 68,866.20 -80.00 13,773.24 13,773.24B D 2 55,946.70 111,893.40 -80.00 11,189.34 22,378.68

1 74,595.60 74,595.60 -80.00 14,919.12 14,919.121 303,939.00 303,939.00 -80.00 60,787.80 60,787.801 106,947.00 106,947.00 -80.00 21,389.40 21,389.40

D 1 28,566.00 28,566.00 -7.00 26,566.38 26,566.381 75,708.00 75,708.00 -7.00 70,408.44 70,408.44

B D 2 37,854.00 75,708.00 -7.00 35,204.22 70,408.44D 1 95,823.00 95,823.00 -7.00 89,115.39 89,115.39

1 508,680.00 508,680.00 -6.00 478,159.20 478,159.20D D 2 135,027.00 270,054.00 -7.00 125,575.11 251,150.22

1 180,036.00 180,036.00 -7.00 167,433.48 167,433.48D 2 106,110.00 212,220.00 -7.00 98,682.30 197,364.60

B 1 132,678.00 132,678.00 -7.00 123,390.54 123,390.54D 1 132,678.00 132,678.00 -7.00 123,390.54 123,390.54

B D 2 276,534.00 553,068.00 -6.00 259,941.96 519,883.921 482,274.00 482,274.00 -6.00 453,337.56 453,337.561 141,264.00 141,264.00 -7.00 131,375.52 131,375.52

D D 2 70,632.00 141,264.00 -7.00 65,687.76 131,375.52D 1 268,110.00 268,110.00 -6.00 252,023.40 252,023.40

B D 2 31,374.00 62,748.00 -8.00 28,864.08 57,728.16D 1 172,044.00 172,044.00 -6.00 161,721.36 161,721.36

1 204,120.00 204,120.00 -6.00 191,872.80 191,872.801 323,784.00 323,784.00 -6.00 304,356.96 304,356.961 125,064.00 125,064.00 -7.00 116,309.52 116,309.52

D 1 14,958.00 14,958.00 -8.00 13,761.36 13,761.36D 1 200,313.00 200,313.00 -7.00 186,291.09 186,291.09

B D D 3 36,076.86 108,230.58 -50.00 18,038.43 54,115.292 72,153.72 144,307.44 -50.00 36,076.86 72,153.72

D 1 24,835.14 24,835.14 -50.00 12,417.57 12,417.57B D 2 77,937.39 155,874.78 -55.00 35,071.83 70,143.668 7 7 7 43 5,596,903.00 4,478,753.34

29 32 22 38

79 85 61 99

(*) Programa está atualmente substituindo o CQC, que terá custo informado posteriormente pela emissora

AUDIENCE

DOM. TRP (Pri) TRP (Sec)

RATING GRP RATING TRP RATING TRP

3.41 3 1.57 2 2.00 22.51 3 1.11 1 1.25 12.30 5 0.89 2 1.18 22.30 2 0.89 1 1.18 17.59 8 3.70 4 6.36 63.51 4 1.70 2 1.14 1

12.67 13 5.03 5 4.59 58.31 8 2.85 3 1.31 18.31 17 2.85 6 1.31 3

13.86 14 5.23 5 4.78 520.22 20 8.44 8 5.81 612.50 25 4.45 9 3.61 712.50 13 4.45 4 3.61 4

9.54 19 3.85 8 3.29 717.48 17 6.40 6 8.26 817.48 17 6.40 6 8.26 827.59 55 10.32 21 10.22 2038.40 38 16.19 16 15.00 1512.30 12 4.13 4 3.56 412.30 25 4.13 8 3.56 727.34 27 9.95 10 8.77 912.21 24 4.67 9 5.42 1116.48 16 7.16 7 7.10 712.26 12 5.05 5 4.64 522.79 23 10.84 11 12.03 1213.72 14 6.12 6 6.16 6

6.02 6 2.10 2 2.28 222.50 23 9.04 9 9.14 9

3.83 11 1.33 4 2.37 73.83 8 1.33 3 2.37 54.31 4 1.60 2 2.22 24.30 9 1.53 3 2.48 5

495 191 193

COLUMBIA TRISTAR FILMS OF BRAZILFilm: The Amazing Spider-Man 2

Target 1: AS ABC 18-49 anos c/ pay tvTarget2: AS ABC 11-17 anos c/ pay tv

PAY TV

SPORTV

TROCA DE PASSE NOT PTROCA DE PASSE NOT PSPORTV NEWS NOT PBEM AMIGOS NOT PBEM AMIGOS NOT P

Total TNT

REDE TELECINE

PREMIUM | PIPOCA | ACTION | CULT | FUN | TOUCH

SESSAO SUPER ESTREIASESSAO SUPER ESTREIASESSAO DAS 20H

Total Rede Telecine

TOTAL PAY TV

Formato

21:00 DOM 60" 37,15221:00 DOM 30" 18,57623:30 QUA 30" 17,55021:00 SEG 60" 18,57621:00 SEG 30" 18,576

22:00 SAB 60" 54,86422:00 SAB 30" 27,43220:00 SEG A DOM 30" 9,720

Programas/ Faixa Horária

Dia da Semana

Custo Tabela

Indivíduos c/ paytv

Desconto Inserções

45% 20,434 1 0.5 0.345% 10,217 2 1.0 0.545% 9,653 2 1.0 0.345% 10,217 1 0.5 0.245% 10,217 1 0.5 0.2

7 3.4 1.5

50% 27,432 1 0.8 0.750% 13,716 2 1.6 1.460% 3,888 7 5.6 4.5

10 8.1 6.6

50 11 8

Custo Unitário

Negociado

TRP TOTAL 1

TRP TOTAL 2

APRIL19 20 21 22 23 24 25 26 27 28 29 30

S S M T W T F S S M T W

11

1 11

1

0 1 1 0 1 0 0 0 1 1 0 1

11

1 1 1 1 1 1

1 1 1 0 0 1 0 1 1 1 0 1

1 2 2 0 1 1 0 1 2 2 0 2

MAY1 2 3

T F S

20,434 17,8201 20,434 17,820

19,305 16,83610,217 8,91010,217 8,910

0 0 1 80,606 70,296

27,432 23,9231 27,432 23,923

1 27,216 23,735

1 0 1 82,080 71,582

1 0 2 162,685.80 141,878.29

BUDGET 1 R$

TOTAL COLUMBIA R$


Film: The Amazing Spider-Man 2

OOH

EMPENA - Hezágono

Total

MUB - Clear Channel

Rio de JaneiroCuritiba

Porto Alegre

Total

Total TOTAL OOH

RIO DE JANEIRO

MUB - CemusaBrasília

MUB - ÓtimaSão Paulo

FORMAT Period

MUB (Rio de Janeiro) - Circuito 90 faces simples weektóten, relógio e abrigo de ônibus

weekutilizando 10 faces (2 por abrigo)

MUB (Curitiba) - Circuito 100 faces weektóten, relógio e abrigo de ônibus

MUB (Porto Alegre) - Circuito 100 faces weektóten, relógio e abrigo de ônibus

Empena Dupla - IpanemaR Prudente de Moraes, 65 month

(praça General Osório)

Projeto Especial - tematização de 5 abrigos

MUB (Brasilia)- Circuito 100 facesabrigo de ônibus week

MUB (São Paulo) - Circuito 100 facesabrigo de ônibus week

Projeto Especial - Av. Paulista

Full Cost Desc Negotiaded cost InsApril

6 7S M

134,150 50% 67,075 90

26,000 5

80,400 50% 40,200 100

73,125 50% 36,563 75

136,000 20% 108,800 1 1

90

154,944 60% 61,978 185

185

1,875 20% 1,500 100

a definir

100190

April8 9 10 11 12 13 14 15 16 17 18 19 20T W T F S S M T W T F S S

April May21 22 23 24 25 26 27 28 29 30 1 2 3M T W T F S S M T W T F S

WEEK (90 faces)

5 abrigos (10 faces)

WEEK (100 faces)

WEEK (75 faces)

WEEK (185 faces)

WEEK (100 faces)

abrigos de ônibus

MayTotal Negotiaded R$4 5 6

S M T

WEEK (90 faces) 67,075

5 abrigos (10 faces) 26,000

WEEK (100 faces) 40,200

WEEK (75 faces) 36,563

108,800

278,638

WEEK (185 faces) 61,978

61,978

WEEK (100 faces) 150,000

abrigos de ônibus

150,000490,615.30

58,496

22,675

35,058

31,886

94,884

243,000

TOTAL COLUMBIA R$

54,051

54,051

130,815

0

130,815427,865.60



METRÔ / TREM

SÃO PAULO

METRO

Total SÃO PAULO

RIO DE JANEIRO

METRO

METRO

Total RIO DE JANEIROTOTAL METRO

(*) Custo estimado, a ser definido mediante avaliação de layout da tematização

SÃO PAULO - Consolação


FORMAT

LINHA VERDE

Estação Consolação

Painel Corredor - CPA 01 (35,00 m x 2,00m)

Painel Corredor - CPA 02 (35,00 m x 2,00m)

LINHA 1 - COPACABANA X SAENS PEÑA

Estação Copacabana Arcoverde

Adesivação corredor (34,00 m x 2,00 m)

Adesivação corredor (34,00 m x 2,00 m)

Projeto Especial Corredor + Teto


Projeto Especial - tematização teto (*)

PERIOD DISCOUNT NET COST

mensal 43,400 15% 36,890

mensal 43,400 15% 36,890

a definir

mensal 49,500 25% 37,125

mensal 49,500 BONIFICADO

FULL COST

mensal 18,000 - 18,000


RIO DE JANEIRO - Copacabana Arcoverde

INSApril

6 7 8 9 10 11 12 13 14 15 16

S M T W T F S S M T W

1 1

1 1

2

1 1

1 1

1 1

35

RIO DE JANEIRO - Copacabana Arcoverde

April

17 18 19 20 21 22 23 24 25 26 27 28

T F S S M T W T F S S M

April May

29 30 1 2 3 4 5 6

T W T F S S M T

36,890

36,890

73,780

37,125

BONIFICADO

BUDGET 1 R$

18,000

55,125128,905.00

32,172

32,172

0

64,344 57%

32,377

BONIFICADO

TOTAL COLUMBIA R$

SHARE%

15,698

48,075 43%112,418.05 100%



JOURNAL

SÃO PAULO

METRO

Total São Paulo

RIO DE JANEIRO

METRO

Total Rio de JaneiroTOTAL JOURNAL

FORMAT

sobrecapa total - 4 páginas

manuseio para embalagem de tela

sobrecapa total - 4 páginas

manuseio para embalagem de tela

PAPER

Papel Couché

Papel Couché

CIRCULATION

93,000

custo produção

Regionalizado - Barra e Zona Sul

68,000

custo produção

Regionalizado - Faria Lima/ Berrini /Alphaville /Paulista / Morumbi

FULL COST DISCOUNT NET COST INSAPRIL

27

S

946,665 92% 80,000 1

a definir

662,434 91% 60,000 1

a definir

APRIL MAY

28 29 30 1 2 3

M T W T F S

1 80,000 69,768

80,000 69,768

1 60,000 52,326

60,000 52,326140,000 122,094

BUDGET 1 R$

TOTAL COLUMBIA

R$



INTERNET

NATIONAL

YOUTUBE

TOTAL JOURNAL

* Valor válido até o dia 01/04, após a data teremos que reajustar o valor em função do aumento da tabela.

FORMAT

Masthead Expansível 275,00027 milhões de impressões


FULL COST

DISCOUNT INSAPRIL MAY

27 28 29 30 1 2S M T W T F

24% 209,000 1 1


NET COST

MAY3S

209,000 182,269

209,000 182,269

BUDGET 1 R$

TOTAL COLUMBIA

R$

GLOBOCALDEIRAO DO HUCK

GLOBO REPORTERMALHACAONOVELA INOVELA IINOVELA III

PRACA TV 1 EDICAOPRACA TV 2 EDICAO

ENCONTRO COM FÁTIMAMAIS VOCÊ

PROFISSÃO REPORTERVALE A PENA VER DE NOVO

VIDEO SHOW

SESSÃO DA TARDETELA QUENTE

SHOW DE QUINTA FEIRA IIISHOW DE TERCA FEIRA ISHOW DE SEXTA FEIRA

SHOW DE DOMINGOJORNAL DA GLOBO

TEMPERATURA MAXIMASUPERCINE

ZORRA TOTALFANTÁSTICO

ALTAS HORASDOMINGÃO DO FAUSTÃO

SBTBOM DIA & CIA

CHAVES

SÁBADO ANIMADOBAND

CQC

A LIGAAGORA É TARDE

O MUNDO SEGUNDO OS BRASILEIROSPÂNICO NA BAND

SPORT TVTROCA DE PASSE NOT P

BEM AMIGOS NOT PTELECINE PREMIUM

TCP SESSAO SUPER ESTREIA NOT PSESSÃO DAS 20H

TCP SESSAO SUPER ESTREIA NOT

TYPE OF PROGRAMVARIETY SHOW

DOCUMENTARY TV SHOW YOUNG ORIENTED SOAP OPERA

SOAP OPERASOAP OPERASOAP OPERA

LOCAL DAILY NEWS - 12:45 PMLOCAL DAILY NEWS - 7 PM

VARIETY SHOWVARIETY SHOW

WEEKLY NEWS TV SHOWSOAP OPERA

YOUNG ORIENTED NETWORK BACKSTAGES

MOVIESMOVIES

TELEVISION SERIETELEVISION SERIETELEVISION SERIETELEVISION SERIE

NEWSMOVIESMOVIESCOMEDY

NEWS AND ENTERTAINENTVARIETY SHOWVARIETY SHOWVARIETY SHOWVARIETY SHOW

VARIETY SHOW

VARIETY SHOWVARIETY SHOWVARIETY SHOW

VARIETY SHOWVARIETY SHOWVARIETY SHOWVARIETY SHOW

MOVIESMOVIESMOVIES

TYPE OF PROGRAMMOVIESMOVIESMOVIES

DETAILSIts a Saturday afternoon show targeted at teenagers. It is the winner in its time-slot.The show addresses issues related to the Brazilian way of life, highlighting matters such as health, education, work and nature.Is a Brazilian soap opera for the teenage audience.This is the time-slot of the first soap opera that runs everyday, except on Sundays, at Globo. The current soap opera is Jóia Rara.This is the time-slot of the second soap opera that runs everyday, except on Sundays, at Globo. The current soap opera is Sangue Bom.This is the time-slot of the third soap opera that runs everyday, except on Sundays, at Globo. The current soap opera is Viva a Vida.--Is a live show with interviews, music and audience interactionIs a moorning live show about cookery, art, news and interviewsCaco Barcellos and a team of young reporters hit the streets to show diferrent angles and point of views to the same fact. Rerun of the most famous soap operas broadcasted by the channel.

-On Mondays, 10 pm, TV Globo offers to the viewers blockbusters that were successful in the movies (most of the time films never shown on open TV)This time-slot is reserved for comedy mini series. This time-slot is reserved for comedy mini series. This time-slot is reserved for comedy mini series. This time-slot is reserved for comedy mini series. The most important daily news of BrazilOn Sundays are shown films for the whole family.On Saturdays are shown blockbusters.On Saturdays, the show is a sketch comedy show. It is the audience leader on its slot.

On saturdays a talk show with interviews and music.Is a show with music and interviews on Sundays

DETAILScartoons and games

Its format is that of a daily "electronic magazine", where the network's backstages are shown, with on-set and behind-the-scenes footage on Globo's series and telenovelas, including bloopers, interviews with the actors, directors and authors, funny segments with scenes from soaps, and old videos from the network's archives.

Brazilian weekly television newsmagazine broadcast on Sunday.

cartoons and gamesDETAILS

Is a reality show presented by a group of celebrities and reporters who hit the streets to show different angles and point of views to the same fact.Agora é Tarde, is a humorous current affairs program hosted by Danilo Gentili.Is a reality show that show different cities around the world on a perspective of young brazilians who live in those cities.

DETAILSThe main soccer games of the weekends with interviews and behind-scenes.Presented by one of the most famous brazilian soccer broadcaster "Galvão Bueno", the show is centured on analyzes and discussions about soccer and other sports.

DETAILSPremieres session of the channel. The main and most awaited films premiered here first.Movies dubbed in Brazilian portuguese.Premier session of the channel. The main and most awaited films premiered here first.

Série televisiva de origem mexicana, trata-se de uma comédia que conta a história deum órfão bastante pobre que vive atrás de um pouco de comida ou doces dos demais habitantes da vila. Possui os próprios brinquedos, geralmente dados ou montados com sucata.

Custe o Que Custar (in English, Whatever it Takes, represented by the acronym CQC) is a Brazilian television comedy show. The program covers weekly events from Politics, Arts and Sports, from a humorous and satirical viewpoint.

Pânico na Band is a Brazilian comedy television show. The program covers weekly events from Politics, Arts and Sports, from a humorous and satirical viewpoint.

columbia tristar buena vista filmes do brasil the … · columbia tristar films of brazil film: the...

Documents