colville andersen, bicycle culture by design
TRANSCRIPT
CHANGE
THE
QUESTION “
“
thefact
isSMART FUTURE
MOBILITY?OVERCOMPLICATION?
BICYCLE URBANISM BY DESIGN
Mikael Colville-AndersenCEO - Copenhagenize
Design Co.@copenhagenize
the matrix
marketing & messages
bestpractice
savemoney
DESIGN & OBSERVATION
the matrix
7000YEARS7000YEARS
DESIGN & OBSERVATIONA2BISMA2BISM
desirelines
desirelines
marketing & messages
theLIFE-SIZEDCITY
SQUEEZINGbicycles
in toThe Matrix
microdesignDEMOCRACY
thegreatest
mindsMONUMENTAL
MOTION
the newstandardfor cities
“
“
Cities are built on spiritual
columns
Design as a place-making solution
stats formoderncities
zerosto
heroes
“
“
thefact
isSMART FUTURE
MOBILITY?OVERCOMPLICATION?
BICYCLE URBANISM BY DESIGN
Mikael Colville-AndersenCEO - Copenhagenize
Design Co.@copenhagenize
the matrix
marketing & messages
bestpractice
savemoney
DESIGN & OBSERVATION
the matrix
7000YEARS7000YEARS
DESIGN & OBSERVATIONA2BISMA2BISM
desirelines
desirelines
marketing & messages
theLIFE-SIZEDCITY
SQUEEZINGbicycles
in toThe Matrix
microdesignDEMOCRACY
thegreatest
mindsMONUMENTAL
MOTION
the newstandardfor cities
“
“
Cities are built on spiritual
columns
Design as a place-making solution
stats formoderncities
zerosto
heroes
CHANGETHE
QUESTION
CHANGE
THE
QUESTION “
“
thefact
isSMART FUTURE
MOBILITY?OVERCOMPLICATION?
BICYCLE URBANISM BY DESIGN
Mikael Colville-AndersenCEO - Copenhagenize
Design Co.@copenhagenize
the matrix
marketing & messages
bestpractice
savemoney
DESIGN & OBSERVATION
the matrix
7000YEARS7000YEARS
DESIGN & OBSERVATIONA2BISMA2BISM
desirelines
desirelines
marketing & messages
theLIFE-SIZEDCITY
SQUEEZINGbicycles
in toThe Matrix
microdesignDEMOCRACY
thegreatest
mindsMONUMENTAL
MOTION
the newstandardfor cities
“
“
Cities are built on spiritual
columns
Design as a place-making solution
stats formoderncities
zerosto
heroes
SMART FUTURE
MOBILITY?OVERCOMPLICATION?
the matrix
marketing & messages
bestpractice
savemoney
DESIGN & OBSERVATION
the matrix
DESIGN & OBSERVATIONA2BISMA2BISM
desirelines
desirelines
marketing & messages
theLIFE-SIZEDCITY
SQUEEZINGbicycles
in toThe Matrix
microdesignDEMOCRACY
thegreatest
mindsMONUMENTAL
MOTION
The Bicycle Urbanism PeoplePlanning, infrastructure, policy, strategy, communications, master classes
Copenhagen, Sao Paulo, Winnipeg, Dublin, Rotterdam, Norwegian Transport Ministry, Groningen, etc.www.copenhagenize.eu
Mikael Colville-AndersenCEO - Copenhagenize
Design Co.@copenhagenize
CHANGE
THE
QUESTION “
“
thefact
isSMART FUTURE
MOBILITY?OVERCOMPLICATION?
BICYCLE URBANISM BY DESIGN
Mikael Colville-AndersenCEO - Copenhagenize
Design Co.@copenhagenize
the matrix
marketing & messages
bestpractice
savemoney
DESIGN & OBSERVATION
the matrix
7000YEARS7000YEARS
DESIGN & OBSERVATIONA2BISMA2BISM
desirelines
desirelines
marketing & messages
theLIFE-SIZEDCITY
SQUEEZINGbicycles
in toThe Matrix
microdesignDEMOCRACY
thegreatest
mindsMONUMENTAL
MOTION
the newstandardfor cities
“
“
Cities are built on spiritual
columns
Design as a place-making solution
stats formoderncities
zerosto
heroes
SMART FUTURE
MOBILITY?OVERCOMPLICATION?
the matrix
marketing & messages
bestpractice
savemoney
DESIGN & OBSERVATION
the matrix
7000YEARS7000YEARS
DESIGN & OBSERVATIONA2BISMA2BISM
desirelines
desirelines
marketing & messages
theLIFE-SIZEDCITY
SQUEEZINGbicycles
in toThe Matrix
microdesignDEMOCRACY
thegreatest
mindsMONUMENTAL
MOTION
For 7000 years, streets werethe most democractic spacesin the history of homo sapiens. The car changed that.And traffic “engineering“.
CHANGE
THE
QUESTION “
“
thefact
isSMART FUTURE
MOBILITY?OVERCOMPLICATION?
BICYCLE URBANISM BY DESIGN
Mikael Colville-AndersenCEO - Copenhagenize
Design Co.@copenhagenize
the matrix
marketing & messages
bestpractice
savemoney
DESIGN & OBSERVATION
the matrix
7000YEARS7000YEARS
DESIGN & OBSERVATIONA2BISMA2BISM
desirelines
desirelines
marketing & messages
theLIFE-SIZEDCITY
SQUEEZINGbicycles
in toThe Matrix
microdesignDEMOCRACY
thegreatest
mindsMONUMENTAL
MOTION
the newstandardfor cities
“
“
Cities are built on spiritual
columns
Design as a place-making solution
stats formoderncities
zerosto
heroes
SMART FUTURE
MOBILITY?OVERCOMPLICATION?
the matrix
marketing & messages
bestpractice
savemoney
DESIGN & OBSERVATION
the matrix
7000YEARS7000YEARS
DESIGN & OBSERVATIONA2BISMA2BISM
desirelines
desirelines
marketing & messages
theLIFE-SIZEDCITY
SQUEEZINGbicycles
in toThe Matrix
microdesignDEMOCRACY
thegreatest
mindsMONUMENTAL
MOTION
“
The Automobile Industry Wakes Up- Marketing and spin - inventing “jaywalking”- Removing obstacles - crosswalks and playgrounds- Name calling - “old fashioned“- It took 2 decades
CHANGE
THE
QUESTION “
“
thefact
isSMART FUTURE
MOBILITY?OVERCOMPLICATION?
BICYCLE URBANISM BY DESIGN
Mikael Colville-AndersenCEO - Copenhagenize
Design Co.@copenhagenize
the matrix
marketing & messages
bestpractice
savemoney
DESIGN & OBSERVATION
the matrix
7000YEARS7000YEARS
DESIGN & OBSERVATIONA2BISMA2BISM
desirelines
desirelines
marketing & messages
theLIFE-SIZEDCITY
SQUEEZINGbicycles
in toThe Matrix
microdesignDEMOCRACY
thegreatest
mindsMONUMENTAL
MOTION
the newstandardfor cities
“
“
Cities are built on spiritual
columns
Design as a place-making solution
stats formoderncities
zerosto
heroes
“
“
thefact
is
the matrix
DESIGN & OBSERVATION
the matrix
DESIGN & OBSERVATIONA2BISMA2BISM
“The fact is that automobiles no longer have a place in the big cities of our time”
CHANGE
THE
QUESTION “
“
thefact
isSMART FUTURE
MOBILITY?OVERCOMPLICATION?
BICYCLE URBANISM BY DESIGN
Mikael Colville-AndersenCEO - Copenhagenize
Design Co.@copenhagenize
the matrix
marketing & messages
bestpractice
savemoney
DESIGN & OBSERVATION
the matrix
7000YEARS7000YEARS
DESIGN & OBSERVATIONA2BISMA2BISM
desirelines
desirelines
marketing & messages
theLIFE-SIZEDCITY
SQUEEZINGbicycles
in toThe Matrix
microdesignDEMOCRACY
thegreatest
mindsMONUMENTAL
MOTION
the newstandardfor cities
“
“
Cities are built on spiritual
columns
Design as a place-making solution
stats formoderncities
zerosto
heroes
“
“
thefact
is
the matrix
DESIGN & OBSERVATION
the matrix
DESIGN & OBSERVATIONA2BISMA2BISM
“The fact is that automobiles no longer have a place in the big cities of our time”
Bertrand DelanöeMayor of Paris
CHANGE
THE
QUESTION “
“
thefact
isSMART FUTURE
MOBILITY?OVERCOMPLICATION?
BICYCLE URBANISM BY DESIGN
Mikael Colville-AndersenCEO - Copenhagenize
Design Co.@copenhagenize
the matrix
marketing & messages
bestpractice
savemoney
DESIGN & OBSERVATION
the matrix
7000YEARS7000YEARS
DESIGN & OBSERVATIONA2BISMA2BISM
desirelines
desirelines
marketing & messages
theLIFE-SIZEDCITY
SQUEEZINGbicycles
in toThe Matrix
microdesignDEMOCRACY
thegreatest
mindsMONUMENTAL
MOTION
the newstandardfor cities
“
“
Cities are built on spiritual
columns
Design as a place-making solution
stats formoderncities
zerosto
heroes
CHANGETHE
QUESTION
CHANGE
THE
QUESTION “
“
thefact
isSMART FUTURE
MOBILITY?OVERCOMPLICATION?
BICYCLE URBANISM BY DESIGN
Mikael Colville-AndersenCEO - Copenhagenize
Design Co.@copenhagenize
the matrix
marketing & messages
bestpractice
savemoney
DESIGN & OBSERVATION
the matrix
7000YEARS7000YEARS
DESIGN & OBSERVATIONA2BISMA2BISM
desirelines
desirelines
marketing & messages
theLIFE-SIZEDCITY
SQUEEZINGbicycles
in toThe Matrix
microdesignDEMOCRACY
thegreatest
mindsMONUMENTAL
MOTION
the newstandardfor cities
“
“
Cities are built on spiritual
columns
Design as a place-making solution
stats formoderncities
zerosto
heroes
the matrix
marketing & messages
DESIGN & OBSERVATION
the matrix
DESIGN & OBSERVATIONA2BISMA2BISM
desirelines
desirelines
marketing & messages
SQUEEZINGbicycles
in toThe Matrix
thegreatest
minds
WE LIVE IN CITIES CONTROLLED BY MATHEMATICAL EQUATIONS AND
COMPUTER PROGRAMMES. WE LIVE IN THE MATRIX.
FINE FOR RUNNING SEWERS, ELEC-TRICTY, ETC, BUT NOT FIT FOR HUMAN STREETS.
CHANGE
THE
QUESTION “
“
thefact
isSMART FUTURE
MOBILITY?OVERCOMPLICATION?
BICYCLE URBANISM BY DESIGN
Mikael Colville-AndersenCEO - Copenhagenize
Design Co.@copenhagenize
the matrix
marketing & messages
bestpractice
savemoney
DESIGN & OBSERVATION
the matrix
7000YEARS7000YEARS
DESIGN & OBSERVATIONA2BISMA2BISM
desirelines
desirelines
marketing & messages
theLIFE-SIZEDCITY
SQUEEZINGbicycles
in toThe Matrix
microdesignDEMOCRACY
thegreatest
mindsMONUMENTAL
MOTION
the newstandardfor cities
“
“
Cities are built on spiritual
columns
Design as a place-making solution
stats formoderncities
zerosto
heroes
16MINUTES
SMART FUTURE
MOBILITY?OVERCOMPLICATION?
marketing & messages
bestpractice
savemoney
the matrixthe matrix
7000YEARS7000YEARS
desirelines
desirelines
marketing & messages
theLIFE-SIZEDCITY
SQUEEZINGbicycles
in toThe Matrix
microdesignDEMOCRACY
A2BISMA2BISM
CHANGE
THE
QUESTION “
“
thefact
isSMART FUTURE
MOBILITY?OVERCOMPLICATION?
BICYCLE URBANISM BY DESIGN
Mikael Colville-AndersenCEO - Copenhagenize
Design Co.@copenhagenize
the matrix
marketing & messages
bestpractice
savemoney
DESIGN & OBSERVATION
the matrix
7000YEARS7000YEARS
DESIGN & OBSERVATIONA2BISMA2BISM
desirelines
desirelines
marketing & messages
theLIFE-SIZEDCITY
SQUEEZINGbicycles
in toThe Matrix
microdesignDEMOCRACY
thegreatest
mindsMONUMENTAL
MOTION
the newstandardfor cities
“
“
Cities are built on spiritual
columns
Design as a place-making solution
stats formoderncities
zerosto
heroes
16MINUTES
bestpractice
savemoney
the matrixthe matrix
7000YEARS7000YEARS
SQUEEZINGbicycles
in toThe Matrix
microdesignDEMOCRACY
A2BISMA2BISM
CHANGE
THE
QUESTION “
“
thefact
isSMART FUTURE
MOBILITY?OVERCOMPLICATION?
BICYCLE URBANISM BY DESIGN
Mikael Colville-AndersenCEO - Copenhagenize
Design Co.@copenhagenize
the matrix
marketing & messages
bestpractice
savemoney
DESIGN & OBSERVATION
the matrix
7000YEARS7000YEARS
DESIGN & OBSERVATIONA2BISMA2BISM
desirelines
desirelines
marketing & messages
theLIFE-SIZEDCITY
SQUEEZINGbicycles
in toThe Matrix
microdesignDEMOCRACY
thegreatest
mindsMONUMENTAL
MOTION
the newstandardfor cities
“
“
Cities are built on spiritual
columns
Design as a place-making solution
stats formoderncities
zerosto
heroes
bestpractice
savemoney
desirelines
desirelines
theLIFE-SIZEDCITY
SQUEEZINGbicycles
in toThe Matrix
microdesignDEMOCRACY
thegreatest
mindsMONUMENTAL
MOTION
A2BISMA2BISMA2Bism
Make the bicycle the fastest way from A to B and you’re on your way. Take the bicycle seriously as transport.
CHANGE
THE
QUESTION “
“
thefact
isSMART FUTURE
MOBILITY?OVERCOMPLICATION?
BICYCLE URBANISM BY DESIGN
Mikael Colville-AndersenCEO - Copenhagenize
Design Co.@copenhagenize
the matrix
marketing & messages
bestpractice
savemoney
DESIGN & OBSERVATION
the matrix
7000YEARS7000YEARS
DESIGN & OBSERVATIONA2BISMA2BISM
desirelines
desirelines
marketing & messages
theLIFE-SIZEDCITY
SQUEEZINGbicycles
in toThe Matrix
microdesignDEMOCRACY
thegreatest
mindsMONUMENTAL
MOTION
the newstandardfor cities
“
“
Cities are built on spiritual
columns
Design as a place-making solution
stats formoderncities
zerosto
heroes
16MINUTES
SMART FUTURE
MOBILITY?OVERCOMPLICATION?
marketing & messages
bestpractice
savemoney
the matrixthe matrix
7000YEARS7000YEARS
DESIGN & OBSERVATIONDESIGN & OBSERVATION
desirelines
desirelines
marketing & messages
theLIFE-SIZEDCITY
SQUEEZINGbicycles
in toThe Matrix
microdesignDEMOCRACY
A2BISMA2BISM
A2Bism
Make the bicycle the fastest way from A to B and you’re on your way. Take the bicycle seriously as transport.
CHANGE
THE
QUESTION “
“
thefact
isSMART FUTURE
MOBILITY?OVERCOMPLICATION?
BICYCLE URBANISM BY DESIGN
Mikael Colville-AndersenCEO - Copenhagenize
Design Co.@copenhagenize
the matrix
marketing & messages
bestpractice
savemoney
DESIGN & OBSERVATION
the matrix
7000YEARS7000YEARS
DESIGN & OBSERVATIONA2BISMA2BISM
desirelines
desirelines
marketing & messages
theLIFE-SIZEDCITY
SQUEEZINGbicycles
in toThe Matrix
microdesignDEMOCRACY
thegreatest
mindsMONUMENTAL
MOTION
the newstandardfor cities
“
“
Cities are built on spiritual
columns
Design as a place-making solution
stats formoderncities
zerosto
heroes
the matrixthe matrix
YEARSYEARS
DESIGN & OBSERVATIONDESIGN & OBSERVATION
desirelines
desirelines
SQUEEZINGbicycles
in toThe Matrix
thegreatest
minds
“
“
Cities are built on spiritual
columns
A2BISMA2BISM
Gaston Bachelard - PhilosopherPoetics of Space - 1958
Desire Lines
Modern cities listen and watch and act
CHANGE
THE
QUESTION “
“
thefact
isSMART FUTURE
MOBILITY?OVERCOMPLICATION?
BICYCLE URBANISM BY DESIGN
Mikael Colville-AndersenCEO - Copenhagenize
Design Co.@copenhagenize
the matrix
marketing & messages
bestpractice
savemoney
DESIGN & OBSERVATION
the matrix
7000YEARS7000YEARS
DESIGN & OBSERVATIONA2BISMA2BISM
desirelines
desirelines
marketing & messages
theLIFE-SIZEDCITY
SQUEEZINGbicycles
in toThe Matrix
microdesignDEMOCRACY
thegreatest
mindsMONUMENTAL
MOTION
the newstandardfor cities
“
“
Cities are built on spiritual
columns
Design as a place-making solution
stats formoderncities
zerosto
heroes
“
“
thefact
is
the matrixthe matrix
7000YEARS7000YEARS
DESIGN & OBSERVATIONDESIGN & OBSERVATION
SQUEEZINGbicycles
in toThe Matrix
thegreatest
minds
“A2BISMA2BISM
desirelines
desirelines
Gaston Bachelard - PhilosopherPoetics of Space - 1958
Desire Lines
Modern cities listen and watch and act
CHANGE
THE
QUESTION “
“
thefact
isSMART FUTURE
MOBILITY?OVERCOMPLICATION?
BICYCLE URBANISM BY DESIGN
Mikael Colville-AndersenCEO - Copenhagenize
Design Co.@copenhagenize
the matrix
marketing & messages
bestpractice
savemoney
DESIGN & OBSERVATION
the matrix
7000YEARS7000YEARS
DESIGN & OBSERVATIONA2BISMA2BISM
desirelines
desirelines
marketing & messages
theLIFE-SIZEDCITY
SQUEEZINGbicycles
in toThe Matrix
microdesignDEMOCRACY
thegreatest
mindsMONUMENTAL
MOTION
the newstandardfor cities
“
“
Cities are built on spiritual
columns
Design as a place-making solution
stats formoderncities
zerosto
heroes
16MINUTES
“
“
thefact
isSMART FUTURE
MOBILITY?OVERCOMPLICATION?
Mikael Colville-AndersenCEO - Copenhagenize
Design Co.@copenhagenize
marketing & messages
bestpractice
savemoney
the matrixthe matrix
7000YEARS7000YEARS
DESIGN & OBSERVATIONDESIGN & OBSERVATION
desirelines
desirelines
marketing & messages
theLIFE-SIZEDCITY
SQUEEZINGbicycles
in toThe Matrix
microdesignDEMOCRACY
thegreatest
mindsMONUMENTAL
MOTION
the newstandardfor cities
“
“
Cities are built on spiritual
columns
A2BISMA2BISM
16,631 cyclists12 hours
You have to go to the next level when you’re up against
The Matrix...
CHANGE
THE
QUESTION “
“
thefact
isSMART FUTURE
MOBILITY?OVERCOMPLICATION?
BICYCLE URBANISM BY DESIGN
Mikael Colville-AndersenCEO - Copenhagenize
Design Co.@copenhagenize
the matrix
marketing & messages
bestpractice
savemoney
DESIGN & OBSERVATION
the matrix
7000YEARS7000YEARS
DESIGN & OBSERVATIONA2BISMA2BISM
desirelines
desirelines
marketing & messages
theLIFE-SIZEDCITY
SQUEEZINGbicycles
in toThe Matrix
microdesignDEMOCRACY
thegreatest
mindsMONUMENTAL
MOTION
the newstandardfor cities
“
“
Cities are built on spiritual
columns
Design as a place-making solution
stats formoderncities
zerosto
heroes
desirelines
desirelines
Recklists1%
Momentumists6%
Conformists93%
Bending the rules is one thing. But HOW do they do it? Data can’t watch human beings.
CHANGE
THE
QUESTION “
“
thefact
isSMART FUTURE
MOBILITY?OVERCOMPLICATION?
BICYCLE URBANISM BY DESIGN
Mikael Colville-AndersenCEO - Copenhagenize
Design Co.@copenhagenize
the matrix
marketing & messages
bestpractice
savemoney
DESIGN & OBSERVATION
the matrix
7000YEARS7000YEARS
DESIGN & OBSERVATIONA2BISMA2BISM
desirelines
desirelines
marketing & messages
theLIFE-SIZEDCITY
SQUEEZINGbicycles
in toThe Matrix
microdesignDEMOCRACY
thegreatest
mindsMONUMENTAL
MOTION
the newstandardfor cities
“
“
Cities are built on spiritual
columns
Design as a place-making solution
stats formoderncities
zerosto
heroes
16MINUTES
“
“
thefact
is
the matrixthe matrix
7000YEARS7000YEARS
DESIGN & OBSERVATIONDESIGN & OBSERVATION
SQUEEZINGbicycles
in toThe Matrix
A2BISMA2BISMNo regard for design, the human experience or logic.
CHANGE
THE
QUESTION “
“
thefact
isSMART FUTURE
MOBILITY?OVERCOMPLICATION?
BICYCLE URBANISM BY DESIGN
Mikael Colville-AndersenCEO - Copenhagenize
Design Co.@copenhagenize
the matrix
marketing & messages
bestpractice
savemoney
DESIGN & OBSERVATION
the matrix
7000YEARS7000YEARS
DESIGN & OBSERVATIONA2BISMA2BISM
desirelines
desirelines
marketing & messages
theLIFE-SIZEDCITY
SQUEEZINGbicycles
in toThe Matrix
microdesignDEMOCRACY
thegreatest
mindsMONUMENTAL
MOTION
the newstandardfor cities
“
“
Cities are built on spiritual
columns
Design as a place-making solution
stats formoderncities
zerosto
heroes
16MINUTES
“
“
thefact
isSMART FUTURE
MOBILITY?OVERCOMPLICATION?
marketing & messages
the matrixthe matrix
7000YEARS7000YEARS
DESIGN & OBSERVATIONDESIGN & OBSERVATION
marketing & messages
SQUEEZINGbicycles
in toThe Matrix
“A2BISMA2BISM
Seriously?
CHANGE
THE
QUESTION “
“
thefact
isSMART FUTURE
MOBILITY?OVERCOMPLICATION?
BICYCLE URBANISM BY DESIGN
Mikael Colville-AndersenCEO - Copenhagenize
Design Co.@copenhagenize
the matrix
marketing & messages
bestpractice
savemoney
DESIGN & OBSERVATION
the matrix
7000YEARS7000YEARS
DESIGN & OBSERVATIONA2BISMA2BISM
desirelines
desirelines
marketing & messages
theLIFE-SIZEDCITY
SQUEEZINGbicycles
in toThe Matrix
microdesignDEMOCRACY
thegreatest
mindsMONUMENTAL
MOTION
the newstandardfor cities
“
“
Cities are built on spiritual
columns
Design as a place-making solution
stats formoderncities
zerosto
heroes
16MINUTES
SMART FUTURE
MOBILITY?OVERCOMPLICATION?
marketing & messages
bestpractice
savemoney
the matrixthe matrix
7000YEARS7000YEARS
DESIGN & OBSERVATIONDESIGN & OBSERVATION
desirelines
desirelines
marketing & messages
theLIFE-SIZEDCITY
SQUEEZINGbicycles
in toThe Matrix
microdesignDEMOCRACY
“A2BISMA2BISM
Basic Design PrinciplesWhat if we used them to plan our cities, in-stead of engineering?
What if we designed bicycle infrastructure like we designed smartphones, chairs, tooth-brushes?
Imagine infrastructure designed using the Four Types of Pleasure: Physio, Psycho, Socio, Ideo. Wouldn’t that be nice?Designers think about the end user of the product. The human at the other end.
CHANGE
THE
QUESTION “
“
thefact
isSMART FUTURE
MOBILITY?OVERCOMPLICATION?
BICYCLE URBANISM BY DESIGN
Mikael Colville-AndersenCEO - Copenhagenize
Design Co.@copenhagenize
the matrix
marketing & messages
bestpractice
savemoney
DESIGN & OBSERVATION
the matrix
7000YEARS7000YEARS
DESIGN & OBSERVATIONA2BISMA2BISM
desirelines
desirelines
marketing & messages
theLIFE-SIZEDCITY
SQUEEZINGbicycles
in toThe Matrix
microdesignDEMOCRACY
thegreatest
mindsMONUMENTAL
MOTION
the newstandardfor cities
“
“
Cities are built on spiritual
columns
Design as a place-making solution
stats formoderncities
zerosto
heroes
16MINUTES
SMART FUTURE
MOBILITY?OVERCOMPLICATION?
marketing & messages
the matrixthe matrix
7000YEARS7000YEARS
DESIGN & OBSERVATIONDESIGN & OBSERVATION
marketing & messages A2BISMA2BISM
What if we designed bicycle infrastruc-ture like we design chairs?
All people want is a chair.
CHANGE
THE
QUESTION “
“
thefact
isSMART FUTURE
MOBILITY?OVERCOMPLICATION?
BICYCLE URBANISM BY DESIGN
Mikael Colville-AndersenCEO - Copenhagenize
Design Co.@copenhagenize
the matrix
marketing & messages
bestpractice
savemoney
DESIGN & OBSERVATION
the matrix
7000YEARS7000YEARS
DESIGN & OBSERVATIONA2BISMA2BISM
desirelines
desirelines
marketing & messages
theLIFE-SIZEDCITY
SQUEEZINGbicycles
in toThe Matrix
microdesignDEMOCRACY
thegreatest
mindsMONUMENTAL
MOTION
the newstandardfor cities
“
“
Cities are built on spiritual
columns
Design as a place-making solution
stats formoderncities
zerosto
heroes
SMART FUTURE
MOBILITY?OVERCOMPLICATION?
marketing & messages
bestpractice
savemoney
the matrixthe matrix
YEARS
DESIGN & OBSERVATIONDESIGN & OBSERVATION
desirelines
desirelines
marketing & messages
theLIFE-SIZEDCITY
SQUEEZINGbicycles
in toThe Matrix
microdesignDEMOCRACY
A2BISMA2BISM
The seductive power of
objects cantranscend other
important issues - like price or
performance.
CHANGE
THE
QUESTION “
“
thefact
isSMART FUTURE
MOBILITY?OVERCOMPLICATION?
BICYCLE URBANISM BY DESIGN
Mikael Colville-AndersenCEO - Copenhagenize
Design Co.@copenhagenize
the matrix
marketing & messages
bestpractice
savemoney
DESIGN & OBSERVATION
the matrix
7000YEARS7000YEARS
DESIGN & OBSERVATIONA2BISMA2BISM
desirelines
desirelines
marketing & messages
theLIFE-SIZEDCITY
SQUEEZINGbicycles
in toThe Matrix
microdesignDEMOCRACY
thegreatest
mindsMONUMENTAL
MOTION
the newstandardfor cities
“
“
Cities are built on spiritual
columns
Design as a place-making solution
stats formoderncities
zerosto
heroes
SMART FUTURE
MOBILITY?OVERCOMPLICATION?
marketing & messages
the matrixthe matrix
DESIGN & OBSERVATIONDESIGN & OBSERVATION
marketing & messages A2BISMA2BISM
The seductive power of objects can transcend other
important issues - like the weather.
CHANGE
THE
QUESTION “
“
thefact
isSMART FUTURE
MOBILITY?OVERCOMPLICATION?
BICYCLE URBANISM BY DESIGN
Mikael Colville-AndersenCEO - Copenhagenize
Design Co.@copenhagenize
the matrix
marketing & messages
bestpractice
savemoney
DESIGN & OBSERVATION
the matrix
7000YEARS7000YEARS
DESIGN & OBSERVATIONA2BISMA2BISM
desirelines
desirelines
marketing & messages
theLIFE-SIZEDCITY
SQUEEZINGbicycles
in toThe Matrix
microdesignDEMOCRACY
thegreatest
mindsMONUMENTAL
MOTION
the newstandardfor cities
“
“
Cities are built on spiritual
columns
Design as a place-making solution
stats formoderncities
zerosto
heroes
SMART FUTURE
MOBILITY?OVERCOMPLICATION?
marketing & messages
bestpractice
savemoney
the matrixthe matrix
DESIGN & OBSERVATIONDESIGN & OBSERVATION
desirelines
desirelines
marketing & messages
theLIFE-SIZEDCITY
SQUEEZINGbicycles
in toThe Matrix
microdesignDEMOCRACY
A2BISMA2BISM
Good design improves behaviour.Citizens react to infrastructuredesign with their behaviour.
Positively or negatively.Listen to them.
CHANGE
THE
QUESTION “
“
thefact
isSMART FUTURE
MOBILITY?OVERCOMPLICATION?
BICYCLE URBANISM BY DESIGN
Mikael Colville-AndersenCEO - Copenhagenize
Design Co.@copenhagenize
the matrix
marketing & messages
bestpractice
savemoney
DESIGN & OBSERVATION
the matrix
7000YEARS7000YEARS
DESIGN & OBSERVATIONA2BISMA2BISM
desirelines
desirelines
marketing & messages
theLIFE-SIZEDCITY
SQUEEZINGbicycles
in toThe Matrix
microdesignDEMOCRACY
thegreatest
mindsMONUMENTAL
MOTION
the newstandardfor cities
“
“
Cities are built on spiritual
columns
Design as a place-making solution
stats formoderncities
zerosto
heroes
desirelines
desirelines
theLIFE-SIZEDCITY
SQUEEZINGbicycles
in toThe Matrix
microdesignDEMOCRACY
Absolutely every-thing we need for designing for bicycles - and all aspects of liveable cities - was invented at least 100 years ago. Every-thing.
bestpractice
savemoney
CHANGE
THE
QUESTION “
“
thefact
isSMART FUTURE
MOBILITY?OVERCOMPLICATION?
BICYCLE URBANISM BY DESIGN
Mikael Colville-AndersenCEO - Copenhagenize
Design Co.@copenhagenize
the matrix
marketing & messages
bestpractice
savemoney
DESIGN & OBSERVATION
the matrix
7000YEARS7000YEARS
DESIGN & OBSERVATIONA2BISMA2BISM
desirelines
desirelines
marketing & messages
theLIFE-SIZEDCITY
SQUEEZINGbicycles
in toThe Matrix
microdesignDEMOCRACY
thegreatest
mindsMONUMENTAL
MOTION
the newstandardfor cities
“
“
Cities are built on spiritual
columns
Design as a place-making solution
stats formoderncities
zerosto
heroes
16MINUTES
Mikael Colville-AndersenCEO - Copenhagenize
Design Co.@copenhagenize
the matrixthe matrix
7000YEARS7000YEARS
DESIGN & OBSERVATIONDESIGN & OBSERVATION
thegreatest
minds
A2BISMA2BISM
CHANGE
THE
QUESTION “
“
thefact
isSMART FUTURE
MOBILITY?OVERCOMPLICATION?
BICYCLE URBANISM BY DESIGN
Mikael Colville-AndersenCEO - Copenhagenize
Design Co.@copenhagenize
the matrix
marketing & messages
bestpractice
savemoney
DESIGN & OBSERVATION
the matrix
7000YEARS7000YEARS
DESIGN & OBSERVATIONA2BISMA2BISM
desirelines
desirelines
marketing & messages
theLIFE-SIZEDCITY
SQUEEZINGbicycles
in toThe Matrix
microdesignDEMOCRACY
thegreatest
mindsMONUMENTAL
MOTION
the newstandardfor cities
“
“
Cities are built on spiritual
columns
Design as a place-making solution
stats formoderncities
zerosto
heroes
16MINUTES
Mikael Colville-AndersenCEO - Copenhagenize
Design Co.@copenhagenize
the matrixthe matrix
7000YEARS7000YEARS
DESIGN & OBSERVATIONDESIGN & OBSERVATION
thegreatest
minds
A2BISMA2BISM
Lulu-Sophia
CHANGE
THE
QUESTION “
“
thefact
isSMART FUTURE
MOBILITY?OVERCOMPLICATION?
BICYCLE URBANISM BY DESIGN
Mikael Colville-AndersenCEO - Copenhagenize
Design Co.@copenhagenize
the matrix
marketing & messages
bestpractice
savemoney
DESIGN & OBSERVATION
the matrix
7000YEARS7000YEARS
DESIGN & OBSERVATIONA2BISMA2BISM
desirelines
desirelines
marketing & messages
theLIFE-SIZEDCITY
SQUEEZINGbicycles
in toThe Matrix
microdesignDEMOCRACY
thegreatest
mindsMONUMENTAL
MOTION
the newstandardfor cities
“
“
Cities are built on spiritual
columns
Design as a place-making solution
stats formoderncities
zerosto
heroes
16MINUTES
“
“
thefact
is
Mikael Colville-AndersenCEO - Copenhagenize
Design Co.@copenhagenize
the matrixthe matrix
7000YEARS7000YEARS
DESIGN & OBSERVATIONDESIGN & OBSERVATION
thegreatest
minds
A2BISMA2BISM
Lulu-Sophia
CHANGE
THE
QUESTION “
“
thefact
isSMART FUTURE
MOBILITY?OVERCOMPLICATION?
BICYCLE URBANISM BY DESIGN
Mikael Colville-AndersenCEO - Copenhagenize
Design Co.@copenhagenize
the matrix
marketing & messages
bestpractice
savemoney
DESIGN & OBSERVATION
the matrix
7000YEARS7000YEARS
DESIGN & OBSERVATIONA2BISMA2BISM
desirelines
desirelines
marketing & messages
theLIFE-SIZEDCITY
SQUEEZINGbicycles
in toThe Matrix
microdesignDEMOCRACY
thegreatest
mindsMONUMENTAL
MOTION
the newstandardfor cities
“
“
Cities are built on spiritual
columns
Design as a place-making solution
stats formoderncities
zerosto
heroes
16MINUTES
“
“
thefact
is
Mikael Colville-AndersenCEO - Copenhagenize
Design Co.@copenhagenize
the matrixthe matrix
7000YEARS7000YEARS
DESIGN & OBSERVATIONDESIGN & OBSERVATION
thegreatest
minds
A2BISMA2BISM
Lulu-Sophia
“When will my city fit
me, Daddy?
CHANGE
THE
QUESTION “
“
thefact
isSMART FUTURE
MOBILITY?OVERCOMPLICATION?
BICYCLE URBANISM BY DESIGN
Mikael Colville-AndersenCEO - Copenhagenize
Design Co.@copenhagenize
the matrix
marketing & messages
bestpractice
savemoney
DESIGN & OBSERVATION
the matrix
7000YEARS7000YEARS
DESIGN & OBSERVATIONA2BISMA2BISM
desirelines
desirelines
marketing & messages
theLIFE-SIZEDCITY
SQUEEZINGbicycles
in toThe Matrix
microdesignDEMOCRACY
thegreatest
mindsMONUMENTAL
MOTION
the newstandardfor cities
“
“
Cities are built on spiritual
columns
Design as a place-making solution
stats formoderncities
zerosto
heroesmarketing & messages
DESIGN & OBSERVATIONDESIGN & OBSERVATION
desirelines
desirelines
marketing & messages
theLIFE-SIZEDCITY
SQUEEZINGbicycles
in toThe Matrix
thegreatest
minds
A2BISMA2BISM
CHANGE
THE
QUESTION “
“
thefact
isSMART FUTURE
MOBILITY?OVERCOMPLICATION?
BICYCLE URBANISM BY DESIGN
Mikael Colville-AndersenCEO - Copenhagenize
Design Co.@copenhagenize
the matrix
marketing & messages
bestpractice
savemoney
DESIGN & OBSERVATION
the matrix
7000YEARS7000YEARS
DESIGN & OBSERVATIONA2BISMA2BISM
desirelines
desirelines
marketing & messages
theLIFE-SIZEDCITY
SQUEEZINGbicycles
in toThe Matrix
microdesignDEMOCRACY
thegreatest
mindsMONUMENTAL
MOTION
the newstandardfor cities
“
“
Cities are built on spiritual
columns
Design as a place-making solution
stats formoderncities
zerosto
heroes
16MINUTES
Mikael Colville-AndersenCEO - Copenhagenize
Design Co.@copenhagenize
bestpractice
savemoney
the matrixthe matrix
7000YEARS7000YEARS
desirelines
SQUEEZINGbicycles
in toThe Matrix
microdesignDEMOCRACY
thegreatest
minds
the newstandardfor cities
“ Cities are built on spiritual
columns
A2BISMA2BISM
Felix
CHANGE
THE
QUESTION “
“
thefact
isSMART FUTURE
MOBILITY?OVERCOMPLICATION?
BICYCLE URBANISM BY DESIGN
Mikael Colville-AndersenCEO - Copenhagenize
Design Co.@copenhagenize
the matrix
marketing & messages
bestpractice
savemoney
DESIGN & OBSERVATION
the matrix
7000YEARS7000YEARS
DESIGN & OBSERVATIONA2BISMA2BISM
desirelines
desirelines
marketing & messages
theLIFE-SIZEDCITY
SQUEEZINGbicycles
in toThe Matrix
microdesignDEMOCRACY
thegreatest
mindsMONUMENTAL
MOTION
the newstandardfor cities
“
“
Cities are built on spiritual
columns
Design as a place-making solution
stats formoderncities
zerosto
heroes
16MINUTES
Mikael Colville-AndersenCEO - Copenhagenize
Design Co.@copenhagenize
bestpractice
savemoney
the matrixthe matrix
7000YEARS7000YEARS
SQUEEZINGbicycles
in toThe Matrix
microdesignDEMOCRACY
thegreatest
minds
the newstandardfor cities
“ Cities are built on spiritual
columns
A2BISMA2BISM
Logic- “just make cars uglier so nobody wants to buy them or drive them“- Max 15 km/h- Fence to separate cycle track and road- Light signals- One-way streets for cars- Speed bumps
- Glass roofs to cover all the cycle tracks in the entire city...
CHANGE
THE
QUESTION “
“
thefact
isSMART FUTURE
MOBILITY?OVERCOMPLICATION?
BICYCLE URBANISM BY DESIGN
Mikael Colville-AndersenCEO - Copenhagenize
Design Co.@copenhagenize
the matrix
marketing & messages
bestpractice
savemoney
DESIGN & OBSERVATION
the matrix
7000YEARS7000YEARS
DESIGN & OBSERVATIONA2BISMA2BISM
desirelines
desirelines
marketing & messages
theLIFE-SIZEDCITY
SQUEEZINGbicycles
in toThe Matrix
microdesignDEMOCRACY
thegreatest
mindsMONUMENTAL
MOTION
the newstandardfor cities
“
“
Cities are built on spiritual
columns
Design as a place-making solution
stats formoderncities
zerosto
heroes
bestpractice
savemoney
SQUEEZINGbicycles
in toThe Matrix
microdesignDEMOCRACY
thegreatest
minds
Free our minds with logic and rationality.
“Glass roofs” already exist.
CHANGE
THE
QUESTION “
“
thefact
isSMART FUTURE
MOBILITY?OVERCOMPLICATION?
BICYCLE URBANISM BY DESIGN
Mikael Colville-AndersenCEO - Copenhagenize
Design Co.@copenhagenize
the matrix
marketing & messages
bestpractice
savemoney
DESIGN & OBSERVATION
the matrix
7000YEARS7000YEARS
DESIGN & OBSERVATIONA2BISMA2BISM
desirelines
desirelines
marketing & messages
theLIFE-SIZEDCITY
SQUEEZINGbicycles
in toThe Matrix
microdesignDEMOCRACY
thegreatest
mindsMONUMENTAL
MOTION
the newstandardfor cities
“
“
Cities are built on spiritual
columns
Design as a place-making solution
stats formoderncities
zerosto
heroes
MINUTES
bestpractice
savemoney
the matrixthe matrix
YEARSYEARS
DESIGN & OBSERVATIONDESIGN & OBSERVATION
SQUEEZINGbicycles
in toThe Matrix
microdesignDEMOCRACY
thegreatest
minds
“ Cities are built on spiritual
columns
A2BISMA2BISM
William of Ockham1287-1347
Occam’s Razor“Simpler explanations are generally better than more complex ones”
Choose the simplest, most rational solution.
CHANGE
THE
QUESTION “
“
thefact
isSMART FUTURE
MOBILITY?OVERCOMPLICATION?
BICYCLE URBANISM BY DESIGN
Mikael Colville-AndersenCEO - Copenhagenize
Design Co.@copenhagenize
the matrix
marketing & messages
bestpractice
savemoney
DESIGN & OBSERVATION
the matrix
7000YEARS7000YEARS
DESIGN & OBSERVATIONA2BISMA2BISM
desirelines
desirelines
marketing & messages
theLIFE-SIZEDCITY
SQUEEZINGbicycles
in toThe Matrix
microdesignDEMOCRACY
thegreatest
mindsMONUMENTAL
MOTION
the newstandardfor cities
“
“
Cities are built on spiritual
columns
Design as a place-making solution
stats formoderncities
zerosto
heroes
SMART FUTURE
MOBILITY?OVERCOMPLICATION?
marketing & messages
the matrixthe matrix
DESIGN & OBSERVATIONDESIGN & OBSERVATION
marketing & messages
“ Cities are built on spiritual
columns
What would our streets look like if our main consultants were five year-olds, 3rd grad-ers, teams of young design students and a 13th century religious dude?
CHANGE
THE
QUESTION “
“
thefact
isSMART FUTURE
MOBILITY?OVERCOMPLICATION?
BICYCLE URBANISM BY DESIGN
Mikael Colville-AndersenCEO - Copenhagenize
Design Co.@copenhagenize
the matrix
marketing & messages
bestpractice
savemoney
DESIGN & OBSERVATION
the matrix
7000YEARS7000YEARS
DESIGN & OBSERVATIONA2BISMA2BISM
desirelines
desirelines
marketing & messages
theLIFE-SIZEDCITY
SQUEEZINGbicycles
in toThe Matrix
microdesignDEMOCRACY
thegreatest
mindsMONUMENTAL
MOTION
the newstandardfor cities
“
“
Cities are built on spiritual
columns
Design as a place-making solution
stats formoderncities
zerosto
heroes
SMART FUTURE
MOBILITY?OVERCOMPLICATION?
marketing & messages
the matrixthe matrix
DESIGN & OBSERVATIONDESIGN & OBSERVATION
marketing & messages
“
“
Cities are built on spiritual
columns
What would our streets look like if our main consultants were five year-olds, 3rd grad-ers, teams of young design students and a 13th century religious dude?
SMART FUTURE
MOBILITY?OVERCOMPLICATION?
marketing & messages
the matrixthe matrix
DESIGN & OBSERVATIONDESIGN & OBSERVATION
marketing & messages
“
“
Cities are built on spiritual
columns
They would be beautiful.They would work.They would be safer than at any point in the last century.
CHANGE
THE
QUESTION “
“
thefact
isSMART FUTURE
MOBILITY?OVERCOMPLICATION?
BICYCLE URBANISM BY DESIGN
Mikael Colville-AndersenCEO - Copenhagenize
Design Co.@copenhagenize
the matrix
marketing & messages
bestpractice
savemoney
DESIGN & OBSERVATION
the matrix
7000YEARS7000YEARS
DESIGN & OBSERVATIONA2BISMA2BISM
desirelines
desirelines
marketing & messages
theLIFE-SIZEDCITY
SQUEEZINGbicycles
in toThe Matrix
microdesignDEMOCRACY
thegreatest
mindsMONUMENTAL
MOTION
the newstandardfor cities
“
“
Cities are built on spiritual
columns
Design as a place-making solution
stats formoderncities
zerosto
heroes
the matrixthe matrix
DESIGN & OBSERVATIONDESIGN & OBSERVATION
SQUEEZINGbicycles
in toThe Matrix
thegreatest
mindsMONUMENTAL
MOTION
the matrixthe matrix
DESIGN & OBSERVATIONDESIGN & OBSERVATION
SQUEEZINGbicycles
in toThe Matrix
thegreatest
mindsMONUMENTAL
MOTION
A2BISMA2BISM
CHANGE
THE
QUESTION “
“
thefact
isSMART FUTURE
MOBILITY?OVERCOMPLICATION?
BICYCLE URBANISM BY DESIGN
Mikael Colville-AndersenCEO - Copenhagenize
Design Co.@copenhagenize
the matrix
marketing & messages
bestpractice
savemoney
DESIGN & OBSERVATION
the matrix
7000YEARS7000YEARS
DESIGN & OBSERVATIONA2BISMA2BISM
desirelines
desirelines
marketing & messages
theLIFE-SIZEDCITY
SQUEEZINGbicycles
in toThe Matrix
microdesignDEMOCRACY
thegreatest
mindsMONUMENTAL
MOTION
the newstandardfor cities
“
“
Cities are built on spiritual
columns
Design as a place-making solution
stats formoderncities
zerosto
heroes
MINUTES
the matrixthe matrix
DESIGN & OBSERVATIONDESIGN & OBSERVATION
SQUEEZINGbicycles
in toThe Matrix
thegreatest
minds
“
“
Cities are built on spiritual
columnsthe matrixthe matrix
DESIGN & OBSERVATIONDESIGN & OBSERVATION
SQUEEZINGbicycles
in toThe Matrix
thegreatest
minds
“
“
Cities are built on spiritual
columns
A2BISMA2BISM
“Cities are erected on spiritual columns. Like giant mirrors, they reflect the hearts of their residents. If those hearts darken and lose faith, cities will lose their glamour“
Shams-i-Tabrizi - (1185-1248)
CHANGE
THE
QUESTION “
“
thefact
isSMART FUTURE
MOBILITY?OVERCOMPLICATION?
BICYCLE URBANISM BY DESIGN
Mikael Colville-AndersenCEO - Copenhagenize
Design Co.@copenhagenize
the matrix
marketing & messages
bestpractice
savemoney
DESIGN & OBSERVATION
the matrix
7000YEARS7000YEARS
DESIGN & OBSERVATIONA2BISMA2BISM
desirelines
desirelines
marketing & messages
theLIFE-SIZEDCITY
SQUEEZINGbicycles
in toThe Matrix
microdesignDEMOCRACY
thegreatest
mindsMONUMENTAL
MOTION
the newstandardfor cities
“
“
Cities are built on spiritual
columns
Design as a place-making solution
stats formoderncities
zerosto
heroes
“
“
thefact
isSMART FUTURE
MOBILITY?OVERCOMPLICATION?
BICYCLE URBANISM BY DESIGN
Mikael Colville-AndersenCEO - Copenhagenize
Design Co.@copenhagenize
the matrix
marketing & messages
bestpractice
savemoney
DESIGN & OBSERVATION
the matrix
7000YEARS7000YEARS
DESIGN & OBSERVATIONA2BISMA2BISM
desirelines
desirelines
marketing & messages
theLIFE-SIZEDCITY
SQUEEZINGbicycles
in toThe Matrix
microdesignDEMOCRACY
thegreatest
mindsMONUMENTAL
MOTION
the newstandardfor cities
“
“
Cities are built on spiritual
columns
Design as a place-making solution
The
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