comarch wejście na rynek brazylijski

ENTERING A NEW MARKET TELECOMUNICATION MARKET- BRAZIL

Copyright Anna Malara

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ENTERING THE BRAZILIAN MARKET

MARKET OVERVIEW

Brazil enjoys a growing middle class, growing internet usage, and increasing internal demand for goods and services. Characterized by large and well-developed agricultural, mining, manufacturing, and service sectors, Brazil’s economy outweighs that of all other South American countries, and Brazil is expanding its presence in world markets.

In many ways, Brazil’s economy is one of the most promising markets across the globe. Given Brazil’s prominence on the international stage and strong underlying fundamentals, it is no surprise that many companies are considering expanding into the Brazilian market. Although the country presents many reasons that justify its position as a strong market, this entry does require research and planning. Understanding where the opportunities and risks lie, the size of each opportunity and what competitors are doing will arm the prospective inwestor with the confidence to make a sound investment decision. It is market entry strategy Brazil’s business culture is largely based upon personal relationships. Companies will need a strong presence and must invest time in developing relationships in Brazil


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THE BRAZILIAN MARKET SWOT ANALYSIS


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CHARACTERISTICS OF THE BRAZILIAN TELECOMMUNICATION MARKET

Brazil’s telecom revenues reached $99 billion in 2014, up 6.3% versus the previous year. By 2017, the market is forecasted to reach US$120 billion.

ANATEL (The National Telecommunications Agency) identifies five operators in the fixed-line sector (Vivo, Oi, Embratel/Net, CTBC, Sercomtel) and four operators in the mobile sector (Oi, Claro, TIM Brasil, Vivo).


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Together, these four operators control 97% of the country’s mobile subscriber base. Vivo is the leader, TIM Brasil and Claro compete neck-and-neck for second place, and Oi is fourth. The remaining 3% of the market is shared between CTBC Telecom, Sercomtel, Nextel Brasil, and the country’s first Mobile Virtual Network Operator (MVNO), Porto Seguro, which launched in 2012.

OIcontrolled by the Portugese telecom and

by the Brazilian andrade Gutierrez

group

TELECOM ITALIA’S

TIM BRASIL

SPANISH TELEFÓNICA’S VIVO MEXICAN

AMÉRICA MÓVIL’S CLARO


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With approximately a third of the region’s population, Brazil is Latin America’s largest telecommunications market. The Brazilian telecom services market reached US$99 billion, up 6.3% versus the previous year. By 2017, the market is forecasted to reach US$120 billion.


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IT SERVICE PROVIDERS FOR TELECOMUNICATION IN BRAZIL

Amdocs is a provider of software and services to more than 250 communicationsIts CES (Customer Experience Solutions) span business support systems (BSS), operational support systems (OSS) and network control and optimization Amdocs maintains offices on 6 continents with support and development centers located worldwide, including Brazil, Canada, Cyprus, India, Ireland, Israel and the USA

Ericsson

Industry-leading OSS/BSS software solutions and professional services that enable network, service and customer agility and support operators during every phase of the customer lifecycle.

INDRAhas been the main provider of technological solutions for Vivo since the year 2000, developing and maintaining the operator's core systems, from network inventory to the SAP platform. This project involves the implementation of a CRM system for management of sales cycles to large companies with the aim of improving the company's efficiency and capabilities, as well as client perception of the quality of the service offered.

ZTE has the most complete

telecommunications product line in the

world, covering every vertical sector of

wireless networks, core networks, access & bearer networks,

services and terminal markets.


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CHANNELS TO ENTER THE BRAZILIAN MARKET

THE POLISH-BRAZILIAN CHAMBER OF COMMERCE

The Department of Trade and Promotion Investment in Sao Paulo together with The Polish Embassy in Brazil support and give advice to Polish exporters seeking a market in Brazil, and provide help establish business contacts between Polish and Brazilian companies, protecting the interests of Polish entrepreneurs in dealing with governments and businesses.

the Chamber has the following objectives:

-assistance in developing business contacts at home and abroad

-introduction of products and services offered by our members to different foreign markets

-end to end organization of group tours to international fairs and exhibitions

-organization of business tours, within business missions, to all countries with which the Chamber carries out business cooperation or arranges such cooperation

-supporting business initiatives of the Chamber members

-information about the possibility of obtaining aid funds and grants for business development

-industry presentation of member companies at meetings with foreign partners

-organization of business meetings for foreign companies participating in trade fairs


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CHANNELS TO ENTER THE BRAZYLIAN MARKET

CONSULTING COMPANIES SPECIALIZING IN LATIN-AMERICAN MARKETS

Future investors seeking to take advantage of the opportunities Brazil has to offer are advised to approach with care. Rapid industrial, urban and commercial development has created a labyrinth in the legal and tax system witch requires sound professional advice.

Providing comprehensive services to lead and guide the exporter through the complex processes of export control functions including classifications, documentation, license determination, record keeping and special trade agreement preferential tariff treatment.

.

List of contactslists of contacts of companies with the requested profile in the target country. They guarantee updated lists, indicating the data of the responsible buyer of your product/service. An updated and tailor made list saves your company time and money.

FairsSupport in international fairs, giving support representing your product to international clients and therefore increase your sales. Their team is formed of professionals having experience in diverse sectors, so that they can analyze which consultant is the most convenient for your sales-situation

Market studiesit is important to define which markets in the world have a demand for your product, in order to understand the global picture..

Coaching for companiesthe elaboration of an export strategy and the training of the person who will be in charge of export in your company.

Economic missions are another effective way for you to penetrate markets, appoint agents or distributors.


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MARKETING CHANNELS TO ENTER THE BRAZILIAN MARKET

PREPERING THE DEDICATED OFFER AND PRODUCT PORTFOLIO


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Internet page dedicated to the

Brazilian market

Telemarketing directed to Pourchase

Departments

Organizing the IT/telecommunication

conference

SIMULTANOUSLY AND

COMPELEMENTARY


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STANDS AT INTERNATIONAL

TRADE FAIRS

• SET EXPO Convention and Trade Show http://www.setexpo.com.br August 24-27.2015, São Paulo

• Futurecom International Congress and Trade Show http://www.futurecom.com.br October 13-16. 2015 São Paulo

Brazil’s business culture is largely based upon personal relationships. Companies will need a strong presence and must invest time in developing relationships in Brazil. It is strongly recommended to visit Brazil to meet one-on-one with potential partners. One of the best ways to enter the Brazilian market is by attending local trade shows.

Future Trade Events in Brazil:


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Organizing the IT/telecommunication

conference

Organizing the IT/telecommunication conference it would be a good opportunity to get aquainted with the industry better . It would create the chance to meet and build relationship with people who are in charge. It would enable to make connections with decission making units from Purchase/IT Departments and get aquainted with the executives from companies we are interested in cooperation.


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CONCLUSIONS and ASSUMPTIONS

There is no silver bullet to enter the Brazlian market succesfully. In my opinion company should conseqently execute both trade and marketing actions complementary to create firm and prestige brand image and brand awarness among people from the industry on the local market. Company has to focus on the competition, know thier strenghts/weaknesses and with this knowledge build the tailor-made offer with the competetive advantage.

The company eyeing the Brazilian market should develop a long term strategy based on market research, one-to-one contacts and proper counseling. Company should be present on the main fair trades where the potential customers can be. Company have to be focused on changing trends and opportunities on the market under supervision of the right Brazilian partners and advisors.


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comarch wejście na rynek brazylijski

Investor Relations

strong market

brazilcopyright anna

brazil amdocs

ctbc telecom

brazils economy

portugese telecom

brazils prominence

nextel brasil