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TRANSCRIPT
2015-09-04
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Business solutions
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Comarch Campaign Management
Comarch Loyalty Management
Comarch Smart Analytics
Comarch Mobile App
Multi-Stage campaign planning
Flexible workflow-management
Multi-channel communication
Targeting & Segmenting
Budget tracking Reporting &
Analysis
360°customer insights
Intelligent rule-engine
Cross channel communication
Reward management
Member self-services
Reporting & Administration
Contact Center
Data aggregation KPI-Dashboard Data enrichment Operational
reporting OLAP cubes Data mining Data exploration
Interactive offers Geolocation Social Media
integration Location-based
offers Virtual member
card Mobile couponing Self-services
Gamification & Social Media
Gamification Influencing
behavior Integration into
social networks Social CRM Campaign control Data collection Analysis of social
media behavior
Our IT solutions empower customer relationships
CRM & Marketing IT Solutions
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100 – World’s Biggest Public Companies
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Success Stories – References
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CRM & Marketing - Key Industries
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Slide 10 Comarch AG - Company Introduction © Comarch AG - confidential
Bonus Program of Mercedes-Benz Bank
Challenge Solution
On relaunching the MercedesCard, the credit card should be enhanced with an upgrade offer which makes a clear competitive difference.
The introduction of a credit card based bonus program and the ongoing further development of the program ensure the high acceptance of the credit card.
• The Mercedes credit card was allotted prior to the
relaunch; since the relaunch, a fee is charged for
the credit card
• Despite the charge the card should be so attractive
for the customers that the churn rate remains as
low as possible
• At the same time, the card should be perceived as
attractive and competitive and should therefore
attract new customers
• Existing customers should be motivated by means
of the new MercedesCard to increase their average
number of transactions
• A bonus program based on points upgrades the new
MercedesCard in a positive way and offers the customer
a high use value
• For all credit card transactions, the customers collect
valuable points that they can swap for attractive rewards
in the Prämienshop (reward shop); and points can also
be collected with partner cards
• The bonus program allows personalized promotions
adjusted to single target group segments and therefore
offers the customers an attractive opportunity to increase
their number of points
• In a comparison of the total of 130 card offers carried out
by Börse Online, the MercedesCard Gold with its
features ranks second among the specialized card
providers
Customers are looking for innovation, not me-2-programs.
CLM offers a wide range of tools for designing a unique and distinctive loyalty program.
Inventive Loyalty Elements
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Using Beacons • In-store navigation • Pre-checkout customer
identification • Offers/Purchase incentives in
mobile App • Customer behavior tracking at the
POS
Multiple Programs • One platform – individual
programs for different target groups (e.g. Kids Club)
Mobile Application • Loyalty on the go • Direct interaction at the
POS • Push notification offers • Mobile couponing
Gamification • Loyalty 3.0 • Rewarding behaviors
beyond purchases • Non-monetary rewards for
customer behaviors
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OUTLOOK – THE FUTURE IS NOW
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Smart City in general
Well organized, planned & managed city, for : Increasing efficiency of services
Better quality of life
Provision new service
Support city wide strategic decisions
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