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About the RepoRt

As communication consultants, we believe our calling is to play an exemplary role. We are proud of what we have

achieved but we also feel responsible to continue to improve. Publishing a sustainability report has led us to reect

further on our strategy and ambitions.

GRI(Ga Rrig I)

Our report has been prepared in accordance with GRI guidelines. In certain areas the information available right

now is limited. We hope to improve this in future.

FoRm And pRInt

The booklet format of our report is intended for our stakeholders to note their comments.

SuGGeStIonSSuggestions and comments are always welcome for our next CSR report.

Please contact Pieter Calliauw at [email protected]

////

////

////

////

Key figures 2Frwr Ceo 4Executive summary 6

t


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t ftabl4> Foreword by the CEO

6> Executive summary

8> Mission, vision, values

14> Com & entrepreneurship Publishing

Public relations

Web

Advertising & publicity

24> Com & employees

30> Com & stakeholders

34> Com & environment

25> Com & quality

30> Financial results

40> GRI

tabl

ofconns

cs

C o m f i G r o u p

SustainibilityReport2010/2011

p.


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b fci J sir i

Content: 2

Graphicdesign: 4

Onl ine: 4

2007 2008 2009 2010

trr 1.8m 2.0m 2.1m 2.1m

hac 9 11 13 17

1-2 years: 8

Key FIGuReSRight now the group has 17 team members

////

3-5 years: 2

6-10 years: 4

+10 years: 3Ad mi ni st ra ti on : 1

Ad ve rt is in g: 1Ac co un t

Management: 5

p. 2

K figrs 2Foreword by the CEO 4Executive summary 6


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Ag cagris

24-34 years: 6

35-45 years: 7

45-55 years: 4

ouR peopleARe ouR CApItAl.theIR CommItmenthAS enAbled uSto Complete A

lARGe numbeRoF nAtIonAl AndInteRnAtIonAlpRoJeCtS AndtAKe ImpoRtAnt

FutuRe-oRIenteddeCISIonS. C o

m f i G r o u p


p.


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Ladies and Gentlemen,

We are very proud to present to you our

first C-level Sustainability Report which we

will present on an yearly basis.

As a market leader in financial

communication, we also feel responsible

for our environment.

The fact of publishing our first

sustainability report motivates us to

continue working even more actively and

with greater focus on our environmental

policy.

2010 was an important year for Comfi.

We now have 15 employees on our

payroll, our subsidiary partner BeMore

has become a fully independent company,

and we moved to a new green office inDecember 2010.

Corporate Social entrepreneurship is our

passion. It is an official policy priority and

will permanently colour our organization.

We are striving to continuously improve

our processes with permanent attention

to our environment. In this way our high

quality services get better and better and

our footprint smaller and smaller.

Technical innovation is very important for

our agency. To it, and to our people our

real capital , we look for future growth.

We are convinced that corporate social

responsibility can make a difference!

We hope we can share this enthusiasm

with our clients, and encourage them to

make the right choices in this area.

////Gr d backr

Ceo

FoReWoRdby the Ceo

C o m f i G r

o u p


1

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//// Sar- bmr

Start-up BeMore as a stand-alone

company

BeMore is Belgiums rst corporate

storytelling agency. It started in early 2009

as a subsidiary of Com.

Given storytellings growing importance

in overall communication strategy, we

decided to convert BeMore into a stand-

alone company in 2010.

Based on our growing number of case

studies, we are convinced that BeMore

responds to a real client need.

BeMore helps companies dene their

corporate story and integrate it into the

corporate communication program.

exeCutIve SummARy////

p. 6

Key figures 2Foreword by the CEO 4eci sar 6


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//// lss ar

we launched ComLyncs, as part of our

policy of constantly investing to optimize

the production process and work ow.

www.comlyncs.be

//// Fcs CSRrrs

produced for UCB, Umicore en Nyrstar.

//// bs rrriz

for the UCB and Umicore annual report

//// Gr sissci

Com exchanged its ofces in Oudergem

for a new location in Anderlecht, offering

greater accessibility for clients. We rent

252 m2 ofce space.

Simultaneously with the move, Com

adopted a new house style.

C o m f i G r

o u p


1

p.

mvvisi


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mvvisi

asmission

////

Mission,vision & valuesAs consultants, we believe our calling is to play an exemplary role.

We are proud of what we have achieved but we also feel responsible

to continue to improve.

Publishing a sustainability report has led us to reect further on our

strategy and ambitions.

p. 8


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C o m f i G r o u p

S u s t a i n i b i l i t y R e p o r t 2 0 1 0

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////

////

mISSIonComFIS mISSIon IS to pRovIdebeSt-In-ClASS CoRpoRAteCommunICAtIon SeRvICeS.We ARe CommItted to

ContInuAlly optImISInG ouRpRoCeSSeS And ImpRovInGouR SeRvICe QuAlIty.

We delIveR ouR SeRvICeS

to ouR CuStomeRS In theFASteSt And moSt ConvenIentmAnneR poSSIble.

p. 10

missi 10visi 11Valeurs 12


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////

vISIonWe WAnt tobe the moStReSponSIve

And CuStomeR-oRIented teAmthAt youWould uSe

FoR youReveRydAyCommunICAtIon

C o m f i G r o u p


1

p. 1


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//// Csr riai

We continuously strive, not just to meet,

but to exceed the expectations of our

customers. In seeking innovative solutions

we want to help our customers to achieve

their goals. We launched our first client

survey

//// Qai

Our goal is to deliver quality in all our work

and provide the best results, on time,

using the most appropriate technology and

methods.

//// Cca a siri

Comfi employs a team of talented and

highly skilled people. We continuously

encourage outstanding performance.

The team participated in total to more then25 trainings over the year

//// Igri

Behaving ethically in all our business and

financial activities while demonstrating

respect towards our customers and our

staff is of paramount importance. We signs

CDAs with every client.

vAlueS

p. 12

Mission 10Vision 11vars 12


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////brigi vaa

Partner / Creative Director

We are seeing a clear desireamong companies andclients to be involved inCSR communication.Many corporations we meethave devoted lots of timeand effort to CSR initiatives,but with relatively littleto show for it. We seek toachieve a strong result with

a dynamic approach at thevisual and content level.

C o m f i G

r o u p


p. 1

////Ji ba

Account Manager

By sitting round a table,like we did when producing

this sustainability report,and discussing complex

situations, we come up withnew ideas which enableus to move ahead. Opencommunication is in theblood at Comfi. Mutual

understanding is a win-winsituation for all of us.


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p. 14

e


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ecom sinrpnur

////

Comf &

entrepreneurshipComs service package includes the entire eld of corporate and

nancial communications in Belgium. We can assist you in marketing

your organization, and advise on the content and structure of your

communication, so that the choice and use of different media perfectly

match our audiences expectations.

C o m f i G

r o u p


p.


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ouR CSR RepoRtInGAppRoACh

////

//// Srics & rcs

//// Service from start to finish: strategy,

management, design, copywriting,

translation coordination, printingcontrol, administration, research,

mailing and distribution, setting up and

organizing events, etc.

//// Design for effective and aesthetically

attractive communication.

//// Craii

Comfi is a creative agency. Our

core business is the development of

communication tools in the broadest

sense of the term. Our services include

copywriting (2 internal journalists),

document production (magazines,

brochures, websites, annual, half-

yearly and quarterly reports), press and

media contacts, events organization

(press conferences, open houses,

etc.), coordinating and monitoring the

publication of press and legal reports, and

graphical design.

//// mg

Every project starts with a thorough

examination (documentation, immersion)

followed by an analysis of the project.

On this basis we develop a solid concept

that forms the basis for other work within

the project. At the implementation stage,

we are as creative as possible, with an

particular emphasis on quality graphical

design.

//// visa ii& g sig

Typography, colours, shapes, visual

elements, etc. A graphical identity brings

harmony to your communication.

We can also help design your business

cards, letterheads, invoice templates, ppt-

templates, etc.

We create your visual identity and

signature, based on your mission, vision,

strategy and values.

p. 16

or CSR rrig arac 16Publishing 19Public relations 21Web 22Advertising & publicity 23


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////eric S

Partner / Art Director

Annual reports varyenormously, mainly

depending on the activityand sector of the company

in question. The CSR reportneeds to put across the

companys specific identity,based on a clear strategy

and measurable facts andobjectives. This is essential

for strengthening a companyscredibility to its stakeholders.

Comfi assists companies fromA to Z in developing their

communications media andvisual identities.

C o m f i G

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publIShInGWe only WoRK WIth envIRonmentAl FRIendly pApeRS And InKS

////

//// Aa rrs,ssaiaii rrs& rscs

//// Full or partial development:

//// Strategy: we help you develop a

strategy for your publication (target

group,

stakeholders, etc.)

//// Concept: we create a concept

based on the strategy and house

style guidelines

//// Content: information structure,

writing, rewriting, correction of

copy and translations

//// Graphical design: creative,

scannable, etc

//// Production: coordination and

quality control (print to delivery)

//// brcrs &agazis

//// We develop your on- and ofine

brochures, yers, e-zines,

newsletters and the like.

//// These media support the identity

of your organization, its activities

and events.

//// Our content and graphic team

take in hand the complete

production of your printed and

online documents: strategy,

concept, content, graphical design,

coordination, translation, printing &

distribution, follow-up, etc.

Added vAlueS

//// A long-term commitment

//// A wide range of media with

meticulous internal control

//// Work delivered on time, at

the agreed price

//// Only up-to-date equipment

and latest technology

C o m f i G

r o u p


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or CSR rrig arac 16


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////lar-e mfr

Partner / Account Director

We propose to our customersto communicate on six themes:

Management & Governance,Environment, Supply Chain,Human Resources, Health &

Safety, and Communities.We seek to put across the

customers approach and theinitiatives taken here in as human

a way as possible, in particularby storytelling. Its important tostrike the right balance betweenpresenting metrics and audited

results and the stories behindthem.

p. 20

or CSR rrig arac 16Publishing 19Public relations 21Web 22Advertising & publicity 23


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publIC RelAtIonSCommunICAte on youR CSR eFFoRtS!

////

//// prssrass

//// We help you develop and sustain

press and media relations through:

/ writing, translation, coordination

and distribution of press releases

/ press clipping

/ dbase management

/ interviews

/ (press) events

//// Crra & crisiscicai

//// Com helps you to develop your

crisis communication plan and

supplies you with input both before

and during a crisis situation. We can

also support you ad hoc in a crisis

situation.

//// es

//// We help you set up and organize

your events, road shows, press

conferences, employer days, etc.

//// medIAtRAInInG

//// It is very important to know how to

act/behave in front of a camera or

microphone.

//// We point you to llers, and tics

and twitches and help you structure

your answers without losing your

the thread or your temper.

//// We work with media training

specialists selected by sector and

type of organization.

C o m f i G

r o u p


11

p. 2

or CSR rrig arac 16


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////Frrik vaza

Internet Strategist

WebleSS pApeR, moRe InteRACtIon

//// Right now printedreports still play an

important role. But theimportance of the web is

increasingly by the day. Tocommunicate efficientlyand sustainably with theinternet community, we

will soon be seeing mini-websites specially for

annual and CSR reports.This will offer many

advantages: contentupdates during the year,interactivity, multimedia

But this means changinghabits and reshaping

the content.

//// Fcs icicai

//// The internet is a technologically

complex and fast-changing

landscape. We are experts in using

this medium for your communication

goals.

//// Wsi & sig

//// Website development is a multi-

medial activity. We help you develop

a strategy and structure for your

online communication and content.

Based on this strategy, we can

develop your website in different

program languages, incorporating

all the full range of e-business tools.

//// We will also develop your websites

graphic style in close cooperation

with your other communication

instruments and the visual identity

of your organization.

p. 22

g Publishing 19Public relations 21W 22Arisig & ici 23


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AdveRtISInG & publICItyWAlK the tAlK

////

//// Com is a full serviceagc a ffrs sragic aig,graic sig,cwriig, ia

aig a iaig.

C o m f i G

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p. 24

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ecom mploys

////

Comf

& employeesIn 2010 we launched various initiatives towards our employees

We set up a car policy and a home working policy but also moved our

ofces to Anderlecht.

We launched an employee satisfaction survey totake the pulse of our

employees. Its was a great investment to ask our employees whats

on their minds, enclosed the results. C o m f i G

r o u p


p. 2

Cfi & s 25


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1. Wa is r ra saisfaci raig wi r ca?

Very dissatisfied 0.0%

Somewhat dissatisfied 0.0%

Neutral 11.1%

Somewhat satisfied 77.8%

Very satisfied 11.1%

2. Do you like working at Com and would you recommend it?

Not at all 0.0%

Sometimes 0.0%

Neutral 11.1%

Most of the time 66.7%

Very much 22.2%

3. Ca arsi as a cags a ar sii fr

ca.

Strongly disagree 11.1%

Somewath disagree 0.0%

Neutral 22.2%

Somewhat agree 44.4%

Strongly agree 22.2%

employee

SuRvey ReSultS

////

p. 26


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4. How satised are you with the following characteristics of our products and services?

vr

issaisfi

Swa

issaisfi nra

Swa

saisfi

vr

saisfi

pric 0.0% 11.1% 33.3% 33.3% 22.2%

paig & iig 0.0% 22.2% 11.1% 44.4% 22.2%

effciss 0.0% 11.1% 0.0% 55.6% 33.3%

prjc aag 0.0% 11.1% 22.2% 55.6% 11.1%

tcica ci 0.0% 11.1% 44.4% 44.4% 0.0%

eaai a rrig 0.0% 33.3% 33.3% 33.3% 0.0%

5. How satised are you

vr

issaisfi

Swa

issaisfi nra

Swa

saisfi

vr

saisfi

with you job 0.0% 0.0% 0.0% 55.6% 44.4%

with your direct supervisor 0.0% 0.0% 11.1% 44.4% 44.4%

with the professionalism of the people with whom you work? 0.0% 0.0% 0.0% 66.7% 33.3%

with the team spirit in your work environment? 11.1% 11.1% 11.1% 55.6% 11.1%

that your compensation matches your responsabilities? 0.0% 0.0% 44.4% 44.4% 11.1% with the company as a place to work? 0.0% 22.2% 0.0% 44.4% 33.3%

that your receive appropriate recognition for your contributions? 11.1% 0.0% 44.4% 22.2% 22.2% C o m f i G r o u p


p. 2

Cfi & s 25


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6. tikig f siiar rcs/srics ffr r cais,

w w car r rc/sric ffr ?

Much worse 0,0%

Somewhat worse 11,1%

The same 11,1%Somewhat better 66,7%

Much better 11,1%

7. hw iisic ar a fr f ca?

Very pessimistic 0,0%

Somehow pessimistic 0,0%

Not sure 11,1%

Somehow optimistic 55,6%

Very optimistic 33,3%

8. d f a ca cars a a r wrk?

Not at all 11,1%

Sometimes 0,0%

Neutral 0,0%

Most of the time 66.7%

Very much 22.2%

9. t cas arsi as a car isi f fr.

Strongly disagree 0.0%

Somewhat disagree 0.0%

Neutral 44.4%

Somewhat agree 44.4%

Strongly agree 11.1%

//// ShAReholdeRStRuCtuRe

As an independent agency, the Com

shares are fully owned by BIZZ Com BVBA

with Gunther De Backer as managing

partner.

//// mARKet

Coms service package includes the

entire eld of corporate and nancial

communications in Belgium. We can assist

you in marketing your organization, and

advise on the content and structure of your

communication, so that the choice and

use of different media perfectly match our

audiences expectations.

In 2010, we realized a turnover of

2 million euro.

//// boARd oF dIReCtoRS

//// Gunther De Backer, CEO

//// Eric Sohl, Art Director//// Brigitte Vandenhaute, Creative Director

//// Laure-Eve Monfort, Account Director

The board meets on a 2-weekly basis.

p. 28

Photo not approved by Peter yet


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xxx

Photo not approved by Peter yet

////

pir Caiaw

Business Development Manager

C o m f i G r o u p


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p. 30

C s


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Ccom Sakholdrs

////

Comf

& stakeholdersCom has launched a Stakeholder Survey, which gives all interested

parties an opportunity to have their say about the performance

of Com to date and their ideas and aspirations for its future

development.

C o m f i

G r o u p


p. 3

Cfi & sakrs 31


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The survey performs two important

functions for us; firstly it helps us tobenchmark our performance to date in the

eyes of our stakeholders and secondly

it enables us to capture the ideas and

aspirations of our stakeholders for the

future development of our business and of

the group.

A stakeholder is anyone who has an

interest in Comfi.

At Comfi we feel that there are manypeople who care about Comfi but may

never have taken an opportunity to

voice their opinions about it before. We

are therefore urging people to take this

opportunity to have their say.

//// or sakrs

The respect of our customers, business

partners, the trust of our employees, the

acceptance of society at large and the

credibility of our company in the eyes of

oppoRtunItyto hAvetheIR

SAy

p. 32


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the community, the government, media

and social institutions are fundamentalprerequisites for our success as a

business enterprise.

//// Ssaiaii i s cai

or ic

In our supply chain we promote

sustainability by generating long-term

value with the help of excellent and

innovative suppliers with a strong focus

on economic, ecological and socially

responsible operation.

Our suppliers are mostly printers and

freelance specialists.

//// Csrs

We align our businesses with the needs

and expectations of our customers.

To consistently deliver products,

solutions and services that satisfy their

requirements, we work closely with them

during the development process andprovide the service they need. In our

business we aim to achieve high quality

through constant improvement and

establish ongoing customer relationships

based on mutual trust.

//// Csr car

t a f irc cac

We seek to build partnerships with

customers that are aligned consistently

with their needs and requirements. These

partnerships are managed by 5 account

managers who look after major customers.

They all form the interface between Comfi

and its customer base, and maintain a

dialogue with the customers to determine

their every requirement in detail.

Customer care is however one of the most

important tasks of our management.

In order to measure customer satisfaction,

strengthen our customer orientation

and monitor developments, we have

introduced an online survey.

//// Srics

Srir sric cras a fr

csrs

Supplying good products and systems

is not sufficient to build strong and

successful customer relationships.

Instead, its essential for businesses

to differentiate themselves from other

suppliers also by offering services that

are clearly superior and create additional

value for the customer.

Qai aag: cis

ir f r srics a

rcs

The quality of our final products depends

to a substantial degree on the quality

of materials used. For this reason we

particularly value reliable suppliers and

regularly check the quality of the goods

supplied. C o m f i G r o u p


011

p. 3

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ecom environmn

////

Comf &

environment

the CReSCent

We moved our ofces and selected a property that meets

advanced standards such as BRE Environment AssessmentMethod (BREEAM).

p. 34


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C o m f i G r o u p


p. 3

Cfi & ir 34Arjowiggins Graphic 38GRI reporting project 39


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//// Co2

We have been able to install a home

working policy, combined with the

presence of a subway near the ofces, wereduced the care use considerably. We

are currently measuring the impact and

will report on this issue in 2011.

Via our monthly reports we measure fuel

consumption.

//// ofce energyefciency

Detailed energy, carbon and cost reports

will be produced each month andmonitored centrally from January 2011

onwards. This will help us determine the

most efcient and cost-effective ways of

achieving energy savings.

These include:

//// Fitting timer switches to ensure lights

are not left on overnight.

//// Adding movement and daylight

sensors to ensure lights are only on

when needed.//// Installing energy-efcient lamps.

//// Fitting movement sensors to turn

off equipment such as printers and

copiers when ofces are unoccupied.

//// Improving temperature controls

on heating, ventilation and air-

conditioning systems.

//// Ssaia It

We aim to cut the energy used by our

computers by up to 30%.

We have introduced requirements to

improve the energy efciency of our IT

equipment:

//// All new computers must comply with

our power consumption standards for

desktops, laptops and servers.

//// Power management features must be

enabled on all IT equipment.

Through our server virtualisation program

and the use of new energy-efcient servertechnology we aim to achieve up to 40%

reduction in power consumption for key IT

applications.

p. 36


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//// maagig ri

In 2010, we cut the amount of energy used

by our printers and reduced use of ink,

toner and paper.

The projects involved:

//// Combining copiers, printers and

scanners in one device.

//// Implementing default settings to save

energy, ink, toner and paper (e.g.

double-sided printing and black and

white settings).

//// Reducing waste in procurement of ink,

toner and paper.

//// Negotiating recycling arrangementswith manufacturers of ink and toner

cartridges.

//// Kic was

//// Phase out disposable crockery and

drinking cups.

//// War s

As an ofce-based company, Com

is not a major water user. However,

we recognise the importance of water

conservation.

//// pr wrk

Com companies also make a positive

contribution to protecting the environment

through their pro bono work.

//// S cai

We thoroughly evaluate companies

against a set of business requirements

before they can become a preferredsupplier. These include assurance of

supply, quality, service, cost, innovation

and CR. We do not have a standard

weighting for each criteria and they may

vary from project to project.

//// or t-d lis

As from the 1st of January 2011 we

measure CO2 impact, paper consumption,energy efciency and water use. In our

2011/2012 issue we will report on these. C o m f i G r o u p


011

p. 3

Comfi & environment 34Arjwiggis Graic 38GRI rrig rjc 39


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ARJoWIGGInS GRAphICleAdeR en SolutIonS envIRonnementAleS et InnovAnteS

pour les supports papier dimpression, debureau, dtiquettes et demballages.

Arjowiggins Graphic nest pas un producteur

de papiers ordinaire: lcologie

et les nouvelles technologies sont des fils

conducteurs dans toutes les tapes de

la production. Nous rpondons ainsi aux

besoins de nos clients et pouvons leur

proposer des solutions innovantes en termes

de qualit et de respect de lenvironnement.

Arjowiggins Graphic enrichit rgulirement

sa collection de papiers co-responsables.

La dernire innovation est Cocoon, une

gamme de papiers couchs et non couchs

100% recycls, extra blancs et certifis FSC.

La gamme Cocoon rpond parfaitement aux

besoins des utilisateurs la recherche de

papiers respectueux de lenvironnement.

dr ss : aisi ArjwiggisGraic

Arjowiggins Graphic propose la plus

large gamme de papiers recycls, co-

responsables et innovants sur le march

europen. La politique environnementale

responsable et ambitieuse mise en uvre

depuis plusieurs annes vise rduire

limpact des activits dArjowiggins Graphic

et proposer ses clients de nouvelles

solutions pour rpondre leurs

exigences grandissantes en termes de

respect de lenvironnement, comme par

exemple son offre large de papiers recycls

blancs haute technologie.

Lengagement environnementaldArjowiggins Graphic 5 axes concrets:

1/ Programme de certification FSC et

Ecolabel europen

2/ Promouvoir le recyclage et utiliser de plus

en plus de fibres recycles

3/ Certification ISO 14001

4/ Programme de rduction des missionsde CO

2.

5/ La rduction des impacts de production

sur lenvironnement

Pour de plus amples renseignements sur

nos produits, notre stratgie verte

ou le calculateur environnemental:

http://www.arjowigginsgraphic.com

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StAtuS SummARy oFGRI RepoRtInG pRoJeCtprfi ecic eir (en)

(prfi 1-3) (eC) (en)

Srag a Aasis Crra Grac EC1 full EN1 -

1.1 completed 4.1 completed EC2 - EN2 -

1.2 completed 4.2 irrelevant EC3 - EN3 full

orgaizaia prfi 4.3 irrelevant EC4 full EN4 full


2.2 completed 4.5 irrelevant EC6 - EN6 -



2.5 completed 4.8 irrelevant EC9 - EN9 -

2.6 completed 4.9 irrelevant EN10 -2.7 completed 4.10 irrelevant EN11 -

2.8 completed Cis EN12 -

2.9 completed era Iiiais EN13 -

2.10 completed 4.11 irrelevant EN14 -

Rr prfi 4.12 irrelevant EN15 -

3.1 completed 4.13 completed EN16 -

3.2 completed Stakeholder Engagement EN17 -



Rr Sc a bar 4.16 completed EN20 -

3.5 completed 4.17 completed EN21 full

3.6 completed EN22 -

3.7 irrelevant EN23 -





GRI C I EN28 full

3.12 completed EN29 -

Assrac EN30 full

3.13 not started

GRI-Worksheet / Version 1.2 / Standard Licence / 2010-2011 enviroCIP Dr. Gastl

C o m f

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