commonalities - stanford facebook class
TRANSCRIPT
![Page 1: COMMONALITIES - Stanford Facebook Class](https://reader036.vdocuments.net/reader036/viewer/2022082920/554eed40b4c905d1158b559e/html5/thumbnails/1.jpg)
Commonalities
Simple Ideas != Simple Implementation
CS377WFall 2007
Richard Barton: DeveloperGarret Eastham: Marketing
Dana Sittler: Metrics
![Page 2: COMMONALITIES - Stanford Facebook Class](https://reader036.vdocuments.net/reader036/viewer/2022082920/554eed40b4c905d1158b559e/html5/thumbnails/2.jpg)
![Page 3: COMMONALITIES - Stanford Facebook Class](https://reader036.vdocuments.net/reader036/viewer/2022082920/554eed40b4c905d1158b559e/html5/thumbnails/3.jpg)
A Simple Concept
• The Premise…Tell people something new about their friends
• The Hook… Everyone has something in common with their friends
• Our Ambition…Focus on something core to the human experience --> Broad reach
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How Hard Can This Be?
• Friends’ data is a lot of info and takes time to get from Facebook
• Calculations take time
• We felt we needed to focus on the user experience more (load times and user interface)
• So we put off going viral…
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Accidental Engagement
8.38 visits per person