commonkindness sample metrics report 07102014
TRANSCRIPT
Coupon Metrics Report and Analysis
(ADD BRAND LOGO)
• Generate Sales for your brand
• Promote your brand coupon to ideal target audience for free
• Provide access to a unique audience -‐ “influencers” ac;ve in their family, community and with non-‐profits.
• No charge un;l a sale/redemp;on takes place
• Support your customers favorite non-‐profits
• Provide pla=orm for building rela>onship with your customers:
• Customers buy Brand’s products using your coupon
• Brand supports their customers' favorite non-‐profit (through your CommonKindness coupon)
• Retarget/Email your customers:
• Re-‐communicate to those who printed but did not redeem, to generate addi;onal sales
• Re-‐target those who redeemed, with a different coupon
• Build valuable consumer base for your brand
CommonKindness Objectives
Coupon ID Brand Face Value Campaign Dates Print
Frequency Velocity
Determined by brand awareness, distribu;on & purchasing frequency
xxxx Product 1 $1.00 Run Dates (# Days live)
1/day High
xxxx Product 2 $1.00 Run Dates (# Days live)
1/day Medium
xxxx Product 3 $1.00 Run Dates (# Days live)
1/day High
xxxx Product 4 $1.00 Run Dates (# Days live)
1/day Medium
Coupons included in this Report
Coupon Metric Highlights
Highlights | Analytics Details | Application
24.4% Redemp;on Rate across all coupons/
Brands
Top Performing
4 million + FREE media impressions
delivered through CommonKindness website,
membership base & external channels
State/DMA Prints = New Jersey
Redemp;ons = Florida
Top Non-‐Profits Selected by Your
Customers • American Cancer Society • CHC Learning Center • Boys & Girls Clubs of Green County • The SOLD Project • PAWS Atlanta • Na;onal Organiza;on for Women • Na;onal Diaper Bank Network • American Red Cross • Wounded Warriors • 4-‐H Club & Affiliate Organiza;on
Coupon Campaign Statistics
Highlights | Analytics Details | Application
Prints delivered: 268,348 Redemp;ons delivered: 53,669
Redemp;on rate average: 24.4%
Units sold: 65,476 Average 4.2 prints/person for overall campaign
Funds generated for Non-‐Profits: $3,273.80
Coupon ID Prints Redemp>ons Redemp>on Rate Units Sold
xxxx 67,087 10,063 15 % 10,063
xxxx 67,087 10,063 15 % 10,063
xxxx 67,087 10,063 15 % 10,063
xxxx 67,087 10,063 15 % 10,063
Value-Added Promotion (Where applicable)
Homepage placement (descrip;on of placement, # impressions and image/screenshot)
Member Emails (descrip;on of placement, # impressions and image/screenshot)
External Email Marke>ng (descrip;on of placement, # impressions and image/screenshot)
Social Media (descrip;on of placement, # impressions and image/screenshot. Number of shares for each coupon)
Highlights | Analytics Details | Application
Consumer Profile
Gender (%)
Age Range (%)
Top 10 Zip Codes
Prin
ts
Red
em
ptio
ns
Highlights | Analytics Details | Application
From total of “X” no of zip codes From total of “X” no of zip codes
Top 10 Performing Zip Codes
(Enter Top 10 Performing Zip Codes for Redemp>ons)
(Enter Top 10 Performing Zip Codes for Prints)
Red
em
ptio
ns
Prin
ts
Highlights | Analytics Details | Application
Statistics for Top Zip Codes
Household Income
(Avg. by zip code)
Educa;on Bachelor Degree
or higher (% by zip code)
Children Households with children under 18 (% by zip code)
Sta>s>cs derived from the top ten performing zip codes, United States Census Bureau, Census 2010
Prin
ts
Red
em
ptio
ns
Highlights | Analytics Details | Application
Non-Profits Selected by Customers Top 5 Categories
• (List of Organiza;ons)
Top 10 Non-Profits • (List of Organiza;ons)
Top 5 Categories • (List of Organiza;ons)
Top 10 Non-‐Profits • (List of Organiza;ons)
Red
em
ptio
ns
Prin
ts
Highlights | Analytics Details | Application
Retailers
Top 10 Retailers Where Your Coupons Were Redeemed
These Top 10 Retailers represent total of X (#) of redemptions
Highlights | Analytics Details | Application
Upcoming Opportunities
Highlights | Analytics Details | Application
(Enter sugges>ons and learning's from campaigns to date and data in this report)