commsday summit 2017: brocade
TRANSCRIPT
© 2016 BROCADE COMMUNICATIONS SYSTEMS, INC.
Smart Cities and the Wireless RevolutionJason BadenBrocade
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Smart CitiesSmart Cities link devices, applications and peopleto enable, enhance and streamline city functions
Paris gets free Wi-Fi 'LinkNYC-style'
Mobility
Public Services
Energy
Environment
Transportation
Public Safety
Healthcare• ENHANCE QUALITY OF LIFE• WILL EVOLVE DIFFERENTLY IN
EVERY CITY• BLEND EXISTING INFRASTRUCTURE
WITH EMERGING TECHNOLOGIES• POTENTIAL FOR DRAMATIC
RESULTS
…STARTS WITH A CONNECTED CITY
© 2016 BROCADE COMMUNICATIONS SYSTEMS, INC.
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Many Smart/Connected Opportunities
• CITIES
• UNIVERSITY CAMPUSES
• STADIUMS
• SHOPPING CENTRE'S
• AIRPORTS…
© 2016 BROCADE COMMUNICATIONS SYSTEMS, INC.
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Smart City DriversIncreased
Urbanization
New Applications / Technologies
Aging Infrastructur
e
Citizen / Visitor
Expectations
Digital Divide
Public Safety
© 2016 BROCADE COMMUNICATIONS SYSTEMS, INC.
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By 2020• 91+% ‘Carrier Class’• Run by cities, large operators, and
other enterprises • Secure roaming, great user
experience• Much larger coverage footprint• Wi-Fi as a multi-service platform
Traditional model• 86% of hotspots ‘Best Efforts’• Random locations• Poor user experience• Little or no security
Evolution of Public Wi-Fi
© 2016 BROCADE COMMUNICATIONS SYSTEMS, INC.
UsageApplicationsRevenue
1) The service provider pays because it is part of a franchise agreement2) Cities fund these programs by leasing fiber to businesses3) Networks are sponsored by companies4) Paid for through city taxes5) Public/private partnership 6) Advertising7) Several of the above8) None of the above
The Business Model: No Single Formula
>> Must be sustainable
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City-Scale Footfall AnalyticsKiosk with Wi-Fi AP Real Time Heat Map First and Repeat Visits
Historical Dwell Time
© 2016 BROCADE COMMUNICATIONS SYSTEMS, INC.
LinkNYC: Public-Private Partnership
• City assets: Power, Right-of-way, Site Permits, Fiber assets
• Private assets: Advertising market, complex service management, integration engineering and maintenance
• Goal: Free high speed broadband wireless
“I'm seeing download speeds of 280 Mbps and upload speeds of 317 Mbps. To put it in perspective,that's around ten times the speed of the average American home internet connection.” - Engadget writer describing Wi-Fi performance in LinkNYC's free gigabit WiFi is here, and it is glorious (Jan 19, 2016)
Public-Private Partnership ExampleFastest & largest free municipal Wi-Fi deployment
– 7,500 public Wi-Fi kiosks – Gigabit Wi-Fi based on Ruckus 802.11ac Wave 2– Target: 50 Sqm connectivity radius – Target: 250 concurrent devices per kiosk
Sleek advertising kiosks with multiple services– Free domestic phone calls and emergency calls– Touchscreen tablets for directory service– Public and city service announcements– Charging stations for mobile devices
Advertising revenue sharing– Expected $500+ million in city revenue over 12 years
Reported cost $200+ millionRuckus Proprietary and Confidential 11
Innovation Everywhere – Big Belly
• BID’s (business improvement districts) focus on improving the look and feel of streets
• Waste management is critical to this effort, but it can cost considerably more to increase staff / shifts etc.
• …Big Belly’s innovation is to power a compactor off of solar power to reduce frequency of pickups– The solar panel also powers a cellular modem that calls
home when full– It can also power a Wi-Fi access point
• Their bins are attractive and can support advertising, eventually going digital
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AP as an IoT Smart Gateway [coming]Edge Compute Message broker Store/forward Filter/logic Analytics Output
GPS
Temp
Air Quality
Gunshot / Sound
Surround Video
Short range
Long range
© 2016 BROCADE COMMUNICATIONS SYSTEMS, INC.
What’s next?
© 2016 BROCADE COMMUNICATIONS SYSTEMS, INC.
Thank You!
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Self-funding Wi-Fi City Example• Free, unlimited, no ads, HD quality• Primary goal: increase commerce • Other goals: security, community
services, analytics, bridging digital divide• Wickedly Fast Wi-Fi network:
– 1.5 sq miles downtown (85 outdoor Ruckus APs)– Convention center (300 Ruckus APs, )– Airport (70 indoor Ruckus APs)– City hall, libraries, community centers (100+
APs)– Ruckus Smartcell Insight for analytics– City owned fiber, 2 x 10G internet links
• Average 2 TB / 5,000-7,000 active users daily
• Funded by airport tax, convention network customization fees, corporate donations © 2016 BROCADE COMMUNICATIONS SYSTEMS, INC.