communicate smarter - stay relevant in the digital era
TRANSCRIPT
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Communicate smarter - stay relevant
Mike Schwede, 3. Februar 2016 #digiZH
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Communicating smart?
1. Relevant2. Awesome3. Efficient
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«Markets are conversations.»Cluetrain Manifesto, 1999
→No conversations? No markets!Mike Schwede
Mike Schwede, Creative Commons 3.0 BY SA
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Awesome Product, great Service.
Look how we do it!
My problems, my dreams,
my needs, my… whatever
Mike Schwede, Creative Commons 3.0 BY SA
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Visions & Needs
Knowledge & Help
Products & Services
Solutions & Features
Mike Schwede, Creative Commons 3.0 BY SA
Content Funnel
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5 morning routines for a great monday
3 KPI for better cash management
Bexio! Bexio vs xyz
Online Invoices, Bank Sync,...
4’000 Google Searches / Mt
250 Social Mentions / Mt
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Topic Share of Voice
Your Topic
Your Voice
Competitor
Your Goal
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Facebook Topic Data
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Visual Insights?
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Communicating smart?
1. Relevant2. Awesome3. Efficient
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Communicating smart?
1. Relevant2. Awesome3. Efficient
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Nestlé, ww, Facebook 1500 pieces of content
$127,500 / Dayfor Social Media Management
Source: Percolate
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Social Media Management
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Marketing Automation
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RelevantConquer topics, plan based on data
AwesomeBe bold, beautiful
EfficientOutreach influencers and use smart tools
Mike Schwede, Creative Commons 3.0 BY SA
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@mikeschwede [email protected]