Communicating ourinternational work

Ulrika Hammar

WHY?

• Increase the knowledge about RFSU internally and externally

• Increase the involvement (to become a member or doner)

• Educate and increase the awarness regarding global issues

• Increase the effect of our advocacy work

WHO?

• Employees, members, board members

• Doners

• Swedish public

• Politicians and other decision makers

WHERE?

Traditional media1542 articles about RFSU were published during

2013

www.rfsu.se1 614 714 unique visitors during 2013, an increase by

32 %!

RFSU:s intranetNumber of visits 2013: 41.460

Number of unique visitors: 2768

Instagram1288 followers

Twitter 4230 followers

Facebook 6290 likes

HOW?

• We visit our partners around the world

• Our partners visit us in Stockholm

• We can make interviews via Skype or e-mail

• We can receive short texts, photos or films from you

• We keep an eye on your most active social media channels

Tips on taking photos

Tips on writing a short text

• Start with a short description of the current situation in the country and for your organisation.

• Be detailed and try to communicate something close to your every day life and work.

• Describe how it smells, sounds, feels to be where you are.

• You don’t need to have a complete story.

Tips on how to film

• Make it short

• If interviewing: Ask three simple questions: (Who are you? What do you think about…? What are you going to do now?)

• Film with the mobile horizontal

• Keep it as still as possible

• Make sure you get a good sound

And of course: Social media is about being social

#sexed @rfsu

ulrika.hammar@rfsu.se

+72 7290100