communicating with your members tools and strategies mark huelskamp asse web developer / designer ...
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COMMUNICATING WITH YOUR MEMBERSTools and Strategies
Mark Huelskamp ASSE Web Developer / Designer
Brianna Breshears ASSE Social Media Specialist
Steve Hansen ASSE Manager, Chapter Services
OBJECTIVES
1. Understand the Scope of Communications
2. Know the Tools You Can Use & Who Can Help
3. Understand Best Practices
WHY COMMUNICATIONS IS IMPORTANT
- It is fundamentally tied to your success
“The way we communicate with others and with ourselves ultimately determines the quality of our lives.” - Anthony Robbins
“Of all of our inventions for mass communication, pictures still speak the most universally understood language.” - Walt Disney
“Creating channels between people who want to work together toward change has always been one of the ways that social movements push the world forward and make it better.” - Mark Zuckerberg
1. Chapter News
2. Society News
3. Specific News Important to Your Members
WHAT SHOULD YOU COMMUNICATE?
4. Member News
HINT: Set up a filing system to collect news for sharing!
1. By email or snail mail• Efficient – Not always read
2. Through your Chapter website• It is Public – Needs to be updated regularly
3. By using Social Media• Is pushed out – Needs constant content
MAIN WAYS CHAPTERS CAN COMMUNICATE
4. By phone or virtually• Has great impact – Time consuming
5. In person• Has greatest impact – Requires a big investment
1. FREE for Chapters • Toll Free Number is 8 cents per minute per user
2. We’ll train and assist you on the first meeting
3. Can record meetings for later playback
FUZE MEETINGS
4. Use for Executive Committee or Chapter Meetings
5. Check Out the Fuze Resources online• Website, Vimeo
FUZE MEETINGS
1. Mail Chimp• Part of the overall package
2. Database is updated daily
3. Provides Statistics
COMMUNICATION THROUGH EMAIL
1. Consistency is Key• Frequency - Layout
2. Short & Clean• Easy to read in 30 seconds
3. Entices to Your Web Site• Measure results
4. Gets Results• Will be read & low opt-out rates
Web Developer/DesignerMark Huelskamp
ASSE Provides Web Hosting/Maintenance (ONLY $25/Month)
- Chapter.asse.org Subdomain - WordPress Templates and Content Management System- 10 ASSE Email Addresses- Free Mail Chimp Account (2 custom templates)- Free PollDaddy Account- Free Personalized Training
CHAPTER WEBSITES
WordPress Template & Content Management System include
- Personalized Training- Ability to update your site 24/7- Accept online reservations and payments- Real time content updates- Guaranteed 5 day turnaround (usually within 24 hours)
Web Developer/DesignerMark HuelskampCHAPTER WEBSITES
Standard Pages included with the template
- About- News- Events- Files- Jobs- Links
CHAPTER WEBSITES
Web Developer/DesignerMark Huelskamp
CHAPTER WEBSITES
Choose any of these optional functions
- Section Page- PDC Schedule Page- Knowledge Page - Photo Gallery- Photo Gallery Archive- RSS Feeds- Social Media like Twitter, Facebook, LinkedIn, Vimeo- Newsletter Registration- Sponsorship Section
Web Developer/DesignerMark Huelskamp
CHAPTER WEBSITES
CHAPTER WEBSITES
CHAPTER WEBSITES
CHAPTER WEBSITES
CHAPTER WEBSITES
CHAPTER WEBSITES
SOCIAL MEDIABrianna BreshearsSocial Media Specialist
“The power of social media is that it forces necessary change.” – Erik Qualman
- Why Social Media is Important?
- Everyone uses it- It connects the world- Networking- Powerful tool
SOCIAL MEDIA
SOCIAL MEDIA
- Social Media Platforms
Networking Presence News
- Best Practices- When and what to post
SOCIAL MEDIA
DO post frequentlyDO post imagesDO post up-to-date news articlesDO make it personal
Examples of popular posts
SOCIAL MEDIA
Questions?