communication across digital channels: a nado 2014 annual training conference session
DESCRIPTION
Erica Allison presented her insights on social media, optimal channels for targeted communications, self-audits, and engaging approaches for regional planning organizations and councils of governments. The presentation took place at NADO's Annual Training Conference, August 2014, Denver, CO.TRANSCRIPT
![Page 1: Communication Across Digital Channels: A NADO 2014 Annual Training Conference Session](https://reader036.vdocuments.net/reader036/viewer/2022062513/5560e69dd8b42aa65e8b50af/html5/thumbnails/1.jpg)
communication across digital channels
Erica Allison, PR Strategist
CEO, Allison Development Group
![Page 2: Communication Across Digital Channels: A NADO 2014 Annual Training Conference Session](https://reader036.vdocuments.net/reader036/viewer/2022062513/5560e69dd8b42aa65e8b50af/html5/thumbnails/2.jpg)
57 Channels…
![Page 3: Communication Across Digital Channels: A NADO 2014 Annual Training Conference Session](https://reader036.vdocuments.net/reader036/viewer/2022062513/5560e69dd8b42aa65e8b50af/html5/thumbnails/3.jpg)
and Nothing (way too much)on.
![Page 4: Communication Across Digital Channels: A NADO 2014 Annual Training Conference Session](https://reader036.vdocuments.net/reader036/viewer/2022062513/5560e69dd8b42aa65e8b50af/html5/thumbnails/4.jpg)
![Page 5: Communication Across Digital Channels: A NADO 2014 Annual Training Conference Session](https://reader036.vdocuments.net/reader036/viewer/2022062513/5560e69dd8b42aa65e8b50af/html5/thumbnails/5.jpg)
Help!
![Page 6: Communication Across Digital Channels: A NADO 2014 Annual Training Conference Session](https://reader036.vdocuments.net/reader036/viewer/2022062513/5560e69dd8b42aa65e8b50af/html5/thumbnails/6.jpg)
![Page 7: Communication Across Digital Channels: A NADO 2014 Annual Training Conference Session](https://reader036.vdocuments.net/reader036/viewer/2022062513/5560e69dd8b42aa65e8b50af/html5/thumbnails/7.jpg)
Branding
![Page 8: Communication Across Digital Channels: A NADO 2014 Annual Training Conference Session](https://reader036.vdocuments.net/reader036/viewer/2022062513/5560e69dd8b42aa65e8b50af/html5/thumbnails/8.jpg)
Media Campaigns
![Page 9: Communication Across Digital Channels: A NADO 2014 Annual Training Conference Session](https://reader036.vdocuments.net/reader036/viewer/2022062513/5560e69dd8b42aa65e8b50af/html5/thumbnails/9.jpg)
Websites
![Page 10: Communication Across Digital Channels: A NADO 2014 Annual Training Conference Session](https://reader036.vdocuments.net/reader036/viewer/2022062513/5560e69dd8b42aa65e8b50af/html5/thumbnails/10.jpg)
Social
![Page 11: Communication Across Digital Channels: A NADO 2014 Annual Training Conference Session](https://reader036.vdocuments.net/reader036/viewer/2022062513/5560e69dd8b42aa65e8b50af/html5/thumbnails/11.jpg)
Workshop Agenda• Introductions……………………………………10:15• Desired Outcomes………………………….....10:30• Channel Surfing……………..………….……...10:45• Channel Engagement..……………………..…11:00
• Message? • Audience?• Challenges and Opportunities• Tools
• Plan, plan, plan……………………...…….…….11:30• Wrap Up and To-Do List……………………..…11:50
![Page 12: Communication Across Digital Channels: A NADO 2014 Annual Training Conference Session](https://reader036.vdocuments.net/reader036/viewer/2022062513/5560e69dd8b42aa65e8b50af/html5/thumbnails/12.jpg)
Our Formula for Proper Channel Surfing Engagement
To thine own self
(and your audience)
be true.
No one likes to be fooled.
![Page 13: Communication Across Digital Channels: A NADO 2014 Annual Training Conference Session](https://reader036.vdocuments.net/reader036/viewer/2022062513/5560e69dd8b42aa65e8b50af/html5/thumbnails/13.jpg)
Where are you making your mark?
Different Types of Posts• Text status update – Text only,
no links/photos attached.• Multimedia – A post with a video
or photo attached to it.• Link (with / without preview)
![Page 14: Communication Across Digital Channels: A NADO 2014 Annual Training Conference Session](https://reader036.vdocuments.net/reader036/viewer/2022062513/5560e69dd8b42aa65e8b50af/html5/thumbnails/14.jpg)
Where are you making your mark?
![Page 15: Communication Across Digital Channels: A NADO 2014 Annual Training Conference Session](https://reader036.vdocuments.net/reader036/viewer/2022062513/5560e69dd8b42aa65e8b50af/html5/thumbnails/15.jpg)
Are you standing out? A hashtag is a group of words or phrases (with
no spaces or grammar), preceded by a # sign (#PR or #NADOATC)
![Page 16: Communication Across Digital Channels: A NADO 2014 Annual Training Conference Session](https://reader036.vdocuments.net/reader036/viewer/2022062513/5560e69dd8b42aa65e8b50af/html5/thumbnails/16.jpg)
Are you paying attention?
![Page 17: Communication Across Digital Channels: A NADO 2014 Annual Training Conference Session](https://reader036.vdocuments.net/reader036/viewer/2022062513/5560e69dd8b42aa65e8b50af/html5/thumbnails/17.jpg)
Reviewing Your Digital Footprint
![Page 18: Communication Across Digital Channels: A NADO 2014 Annual Training Conference Session](https://reader036.vdocuments.net/reader036/viewer/2022062513/5560e69dd8b42aa65e8b50af/html5/thumbnails/18.jpg)
Don’t forget to…
1. Get to know your audience
2. Be clear in your digital voice
3. Understand and Manage YOUR Brand
4. Plan ahead
5. Know that you’re just renting space
![Page 19: Communication Across Digital Channels: A NADO 2014 Annual Training Conference Session](https://reader036.vdocuments.net/reader036/viewer/2022062513/5560e69dd8b42aa65e8b50af/html5/thumbnails/19.jpg)
Plan ahead
![Page 20: Communication Across Digital Channels: A NADO 2014 Annual Training Conference Session](https://reader036.vdocuments.net/reader036/viewer/2022062513/5560e69dd8b42aa65e8b50af/html5/thumbnails/20.jpg)
Nuts and Bolts of Social Engagement
• Talk to PEOPLE not Brands or Organizations• Use Images and Videos • Respond!• Understand what it takes to maintain an authentic
presence
![Page 21: Communication Across Digital Channels: A NADO 2014 Annual Training Conference Session](https://reader036.vdocuments.net/reader036/viewer/2022062513/5560e69dd8b42aa65e8b50af/html5/thumbnails/21.jpg)
Channel Your Inner Ninja