crowdsourcing content and distributing across channels

The Marketing Department of the Future: Crowdsourcing Content and Distributing Across Channels

TRADA PRESENTS

Wednesday, October 12, 2011

trada.com

#SMBCrowdsourcing

$25


Mark was a founder and VP Sales & Marketing at Roundhouse, Inc. a consumer electronics accessories company he took from a start-up to #25 on the Inc. 500, with more than $60 million in revenue when it was sold. He has been a speaker at venues including Content Marketing World, SES SF, Inc. 500 Conferences, and USC’s Marshall School of Business.

Mark earned a B.A. degree from San Diego State University, Magna Cum Laude, and a J.D. from the University of Southern California. He enjoys taking calculated risks, and took first place in a $50,000 “winner-takes-all” blackjack tournament at the Hard Rock Las Vegas.

trada.comMark Chatow: @markchatow Tatiana Josephy: @tatianajosephy

Mark ChatowVP of Marketing, Servio@markchatow


Tatiana JosephyProduct Manager, Crowdflower@tatianajosephy

Tatiana Josephy is the Product Manager at CrowdFlower, a crowdsourcing Internet company that breaks large digital projects into small tasks and distributes them to workers around the world. After graduating from Princeton in 2007, Tatiana honed her online marketing skills as the Senior Marketing Manager at DonorsChoose.org.

Since joining CrowdFlower, she has managed the execution of of high quality content generation jobs across an elastic labor force of over 1 million workers!

Mark Chatow: @markchatow Tatiana Josephy: @tatianajosephyWednesday, October 12, 2011

You’re a marketer.


You need a content strategy that is scalable and affordable, and that considers the realities of search and engagement trends.


You need content that is engaging, shareable, and unique.


But you’re a small team, so how can you accomplish

this?


Definition of terms:

the process of handing tasks traditionally performed by one person to a crowd of

people

Crowdsourcing:


Diversity of

thinking

Widerange oftalent

Fast results

Simplified hiring

Lower cost


As an SMB marketer, what kind of content

do I need?


How can I communicate with the workers to get

the best results?


How do I keep the voice consistent?


How much does it cost, compared to hiring in-house?


How can I guarantee that it doesn’t just

create more work for me (i.e. editing after work is delivered)?


What can I do with my content now that it’s created, to get the

most out of my investment?


THURSDAY, OCT 20, 12:15PM EASTERN

Right Brains On Demand: Crowdsourcing Video

Anna Sawyer, Marketing Manager,Trada.com

Putting together effective web videos to market brands and products is a challenge for SMB marketing teams - but the payoff is huge. Genius Rocket and Wooshii have both applied the crowdsourcing approach to video content creation: offering accessible, manageable video to SMBs. They'll weigh in on which companies should have a marketing video strategy, what type of content gets results, and how to successfully use crowdsourcing to get what you want out of video marketing - without the crippling cost of a creative agency or in-house video team.

Fergus Dyer-SmithCo-Founder, CEOWooshii.com

Peter LaMotte, President, GeniusRocket.com


QUESTIONS! Want more info? [email protected]

Mark ChatowVP of MarketingServio

Mark Chatow: @markchatow Tatiana Josephy: @tatianajosephy

Tatiana JosephyProduct Manager,Crowdflower


mailto:[email protected]

mailto:[email protected]

crowdsourcing content and distributing across channels

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