LINKING Communication skills and techniquesHave the tools to express yourself and get it done kdarmon@free.fr http://kdarmon.free.fr

Introduction

Communication is not what is SAID

But what is heard

That SYNAPSE is COMMUNICATIONAnd the mission is ENGINEERING THE LINK

BRIDGING THE GAP HARMONIOUSLY RATHER THAN CONFLICTUALLMINIMIZING LES DERAPAGES

WHO I AM

New York 1979-1990

France 1990 au present

DIRECTOR/MANAGERMARKET RESEARCHGrey Advertising; Lintas Advertising; BBD&O Advertising; AHP/Wyeth Transformeddataintoactionable marketingstrategy. Providedcreativevisionsfor developingnewproducts,campaigns andmediaexecutions. Workedwithmarketingtodevelop winninglineextensions. Teamedwithaccount management/creativeteamtocome upwithinspiringnewbusiness pitchesandcampaigns. Accounts Managed: Pepsi Cola Company, Unilever, General Electric, Procter and Gamble, Kraft-General Foods, Fort Lauderdale Tourism,

ENGLISHCOMMUNICATION TRAINERANDCOACHIndependent; Transfer; AAA Presentations; Comundi

Create and facilitate English management seminars on Presentation Skills, Result-Oriented Meetings, Negotiations, Socializing, Technical Exchanges, Conflict Resolution, Active Listening, Cultural Differences, Positive Thinking and Team Building Train on all English business skills and strategic communication needs as well as classical vocabulary, speaking, telephoning, writing, etc.

AgendaMy approach The

common threads interwoven in all my training The seminars I often give Techniques broken down

My approach begins in the synapse between the speaker and the listener

Its not what you sayButHOWyousayit, and

you do have quite a reportoire to choose from

Communication SkillsLearn techniques

Know what you to say Active listening Linking

Structuring

ADAPT IT TO YOUR STYLEAnd, importantly DEVELOP YOUR OWN STYLE.

Language is the tool to communicate to others and project our persona at the same time. How do you want to be viewed by others? dynamic knowledgeable ? Can you characterize different people? Based on what? How much of it is the way they respond to you?

DO YOU KNOW YOUR STYLE?Thats the starting thread.

work to maximize it Direct Indirect Open Closed Formal Informal Personal Impersonal

THE COMMON THREADS INTERWOVEN INTO ALL MY TRAININGEach person has their own style Theres no such thing as an error; its all feedback Its all about having the right strategy Have confidence in yourself; mettez-vous en valeur Constructive feedback to indicate how to grow from where you are Realistic role plays to rehearse and develop confidence

MY TOOL KITUse of advertising communication techniques Nlp Management skills Role plays Filming Constructive debriefing

Other examples of

Techniques:

Active

listening Reformulation Matching Linking Cooperation communication

Learn techniquesFor every management skill there are a series of techniquesFor example:

ConvincingAble to develop a Logical argument that Shows how to overcome barriers Or satisfy needs

Active listening

Identifying the obstacles to overcome; needs to emphasize

The seminars I givePRESENTATIONS MEETINGS NEGOTIATIONS SOCIALIZING Stepping in- NLP based Conflict resolution Team building Cultural differences Positive thinking Customized work

EXAMPLES OF SEMINARSPRESENTATIONSConvincing Memorable Dynamic Target Identify the key message Structure Link Package Repeat

MEETINGS

Stay focused Avoid conflicts Get results

Chairing techniques Techniques to soften/emphasize Reformulation Find the links to create synergy Active listening Matching techniques Questioning techniques Out of the box/ lateral thinking to find win-win solutions Intensifying/softening communication Creating first impressions Making small talk Listening/Questioning/balancing the exchange

NEGOTIATIONS

Create rapport identify interests Be creative to find original exchanges Express opening communication

SOCIALIZING

Introductions Create rapport Keep the conversation going

An example:PRESENTATIONS

TREAT YOUR PRESENTATION

LIKE AN AD

Target & Position your Ideasthe 5 wsDetermine what your key message is1. Who The audience The target

2. Why are you standing in front of these people?

what

CREATE YOUR STORY

Identify the key support, and LINK them in a meaningful way

STRUCTURE ITBUThow are you going to tell it so the audience stays with you???? Thats your structure!

A classical presentationintro Idea 1 Idea 2conclusion

A

presentation

whatbody development

conclusion

Make it relevant and memorableTake your ideas and illustrate them Use techniques to create strong word images

A picture says 1000 words

MINIMIZING CONFLICTSAY WHAT YOU CAN DO AND NOT WHAT YOU CANT MAKE SUGGESTIONS INSTEAD OF HARSH CRITIQUES USE COOPERATIVE APPROACH BENEFIT OF THE DOUBT PUT YOURSELF IN THE OTHERS SHOES

MeetingsIdentify the hidden agenda Stay on target to reach objectives Encourage clear exchange Empower team members Minimize conflicts

WHY: LINKING?I am talking on the phone to a foreign person. Do I care about my grammar? No, I am concerned that they understand me. So I purposely use broken English or Franglophone Same situation but now Im speaking with London. Do I care about grammar? Are you crazy, must you really ask? OF COURSE I AM! Its the queens language. As a global manager youve got to be concerned with developing relationships: Linking

Communication is not what you say, but, what is heard: What does this mean?To be heard I have to communicate in a way that the other person can understand, using their referencesThis means that I need to use language that is tailored to them To their way of seeing things; their culture and style