communication standards revised december 2014 …g. letter writing guidelines 10 h. email guidelines...

Communication Standards Revised December 2014

CONFIDENTIAL For use by MOPS International Staff,

MOPS Volunteer Staff and Communications Contractors

MOPS International, Inc. 2370 South Trenton Way Denver, CO 80231-3822

303.733.5353

mops.org

Copyright 2014 MOPS International, Inc.

http://www.mops.org/

MOPS International, Inc. Communication Standards, December 2014 CONFIDENTIAL 2

Contents

1. Introduction 3

2. Goal-Oriented Communication 3

3. Message Guidelines 3

4. Target Audience Guidelines 4

5. Life Expectancy Standards 5

6. Style Standards 6

A. General Standards 6

B. Typesetting Standards 6

C. Photo Guidelines 7

D. Color Guidelines 7

E. Logo Use 8

F. Trademarks and Copyright 10

G. Letter Writing Guidelines 10

H. Email Guidelines 10

I. Web Site Guidelines 11

J. General Usage Standards 11

7. MOPS Language Standards 13

8. Readability Standards 14

9. MOPS Glossary 14

10. About MOPS – Stories for Dissemination 16

Appendix Standard Disclaimers 20 Survey Standards 20 Bible Guidelines 20 Web Standards 21 Project Process and Checklist 24


1. Introduction

Communication Standards have been developed in order to provide for the consistency of our

message, both in quality of content and appearance. The standards are to be followed in all

MOPS International communications written and spoken, both internally and externally, by

MOPS International staff, both paid and volunteer, including MOPS Volunteer Staff (MVS). As

we are successful in maintaining these standards, we will increase the effectiveness of all

MOPS International communications and our overall impact.

2. Goal-Oriented Communication

We desire that all of our communications at MOPS International be goal-oriented, written or

spoken from a viewpoint in line with Board policies and embracing our Faith Position Statement

and the MOPS International Purpose Statement and Values. Communications should reflect the

MOPS experience and the brand attributes of MOPS. For each communication tool, what we

are trying to communicate and why should be defined specifically as follows:

Purpose of the communication – articulating the “Big Idea” in a sentence or two focuses

the communication.

Strategies, tactics, timelines and owners – outline specific action that needs to be taken

by whom with associated deadlines.

Target audience and specific segment, if applicable. Define the style and tone of the

message according to the audience.

How the communication will reach the intended audience.

Costs of printing, postage, data processing, mailing services, design and creative fees,

and other resources, if applicable.

Life-expectancy of the communication tool.

Measurement that will determine if the communication tool is successful or not, including

response rate goals.

Evaluation plan for effectiveness of tool.

3. Message Guidelines

All communication representing MOPS International or MOPS groups, including writing,

teaching, speaking, radio and web content should not contradict the following:

MOPS International Faith Position Statement

MOPS International Mission Statement

MOPS International Values

MOPS International Board Policies

All communications should reflect the elements of a MOPS group:

■ Relevant, so that every mom will know that MOPS is for her

■ Relationally Inclusive, so that every mom will feel welcome and accepted in

community

■ Growth-oriented, so that every mom will be challenged to grow as a woman,

mother and leader

■ Passionately Christian, so that every mom will be drawn one step closer to

Jesus and one step further in her influence for God’s kingdom

■ Purposeful, so that every mom will know she’s part of God’s bigger purpose, picture and plan

to make a better world!


In addition, the following characteristics of good communication should be included:

Provide current and accurate information.

Use clear, simple language.

Be warm, vulnerable and personal.

Express humility – be a “fellow learner.”

Be positive and encouraging.

Use a tone of relationship evangelism:

o Be open and accepting.

o Find “common ground.”

o Avoid Christian jargon, such as “quiet time,” “born again,” “saved,” “my walk” to

ensure that every mom, even the one furthest from Jesus, can understand the

message.

o Avoid controversial issues and/or political issues. The MOPS International

statement on controversial issues is in the MOPS Handbook.

4. Target Audience Guidelines

All communication should be directed to our specific target audiences and address their felt

needs. For further exploration of specific audiences, consult with the Marketing & Membership

Team. The standards for the various MOPS audiences are as follows:

Mothers of Preschoolers

Messages to moms emphasize that MOPS is the best place for moms to be part of

community and regular connection and should reflect that MOPS is for every mother of

preschoolers (children age birth through kindergarten, or school aged children through

MOMSnext), including married and single, believers and nonbelievers, working at home

and working outside the home, teen moms and moms in their forties, urban, rural, and

suburban moms, moms of all cultural and ethnic backgrounds. Messages should be

globally inclusive, not just for American moms, but for all moms MOPS serves around

the world. Messages to moms should have a seeker-sensitive tone, meaning that non-

believers or those unsure of their beliefs, including those who have not been raised with

a church or faith background, should not feel preached at, but welcomed into the

conversation. MOPS is passionately Christian, and our content is meant to invite women

to be part of a MOPS group where they can experience relationship evangelism through

the efforts of their local group.

MOPS Leaders

This audience is made up of the leaders of local MOPS groups, including the Leadership

Team, Discussion Group Leaders and MOPS Mentors. The MOPS International

expectation is that this audience identifies as Christian, but at many levels of spiritual

development. Messages emphasize that they can lead and impact lives through MOPS.

MOPS Leaders are also moms, so communication focused on leadership topics should

also include an understanding of them as leader-moms. Messages to Leaders reflect a

Christian perspective and reinforce that the MOPS ministry draws moms and families to

Jesus.


Churches

The key elements of our message are: that MOPS is a strategic, proven family ministry;

that MOPS International provides a wide array of resources and people to help support

their local MOPS group; that MOPS International is committed to the church relationship

and works to support the local church and church staff to help them thrive. The MOPS

ministry draws moms and families to Jesus.

Christian Organizations

The message is parallel to that of the local church, but includes the opportunity to

leverage the proven family ministry to a wider reach of their constituency.

Donors and Prospects

This audience is comprised primarily (but not exclusively) of those donors or prospects

who are Christian, and have an interest in the ministry needs of mothers of preschoolers,

children, teen moms and families. They are often alumni of MOPS groups and have

seen the impact of MOPS in a personal way. The key element of our message to donors

or prospects is that better moms make a better world; MOPS is the best place to invest

to impact moms; and MOPS is the most impactful empowerment organization for women

as mothers and leaders. The MOPS ministry draws moms and families to Jesus.

Friends of MOPS

This audience is comprised primarily of those people who are Christian, and have an

interest in helping or volunteering to meet the ministry needs of mothers of preschoolers,

children, teen moms and families. The key element of our message is that our ministry is

the best place to invest or volunteer to impact moms and that MOPS is the most

impactful empowerment organization for women as mothers and leaders.

Ministry Relationships

This audience is comprised primarily of those people or organizations who have or could

have a relationship with MOPS International. The key elements of our message are that

a relationship with MOPS International can help them be more effective in accomplishing

their mission. In turn, they can help us be more effective in accomplishing our mission.

General Public

Messages to the general public should reflect the same sensitivities as for mothers of

preschoolers. The key elements of our message are that MOPS International is a

Christian nonprofit organization that encourages and equips moms of young children to

realize their potential as mothers, women and leaders, in relationship with Jesus, and in

partnership with the local church.; mothering matters because better moms make a

better world; and MOPS is the most impactful empowerment organization for women as

mothers and leaders.

5. Life Expectancy Standards

Communications pieces should be reviewed annually as a part of the budget process to guide

decisions regarding reprinting or updating. Printed materials such as handbooks with a longer

life expectancy should be reviewed at least biannually to insure that they are still relevant to


their intended audience and that they contain current MOPS language.

In order to ensure timely review of existing documents, the following date code must be

used on documents considered “ongoing,” or with a life span greater than one year.

This code should be placed on the lower right of the last page of the document: Department –

Two Digit Month – Two Digit Year

Example: MM0414

Marketing and Membership Department (MM) created this document in April 2014.

In an effort to keep documents up to date, all staff should be aware of the meaning and

placement of this code and either update, or bring to the attention of the appropriate person the

need to update, documents on an annual or at minimum a biannual basis.

6. Style Standards

Communications should be of high quality and present a clear and consistent visual image to all

audiences. Marketing & Membership is the final word on style and quality standards.

A. General Design Guidelines The following words describe the MOPS general design look and reflect MOPS brand attributes:

Clean

Real

Represents every mom, relationally inclusive

Relevant

Authentic community

That means using:

Enough white space so the page(s) are not crowded or cluttered; limit the number of

elements on a page

Sharp pictures of moms and kids (in that order); not cartoon-ish clip art

Show moms in community

Simple, traditional fonts; Exceptions may be made with Marketing & PR approval

Bright colors or current color trends, as deemed appropriate by Marketing & PR

B. Typesetting Standards

The standard MOPS corporate font is Arial for printed material body copy. This is to

be used for all printed formal or public communication (correspondence,

presentations, etc.).

Berkeley Oldstyle is an option for headlines and subheads in printed material. It is

also the font that our corporate logo uses.

Web specifications are in the Appendix in MOPS website standards.

For particular design applications, other fonts can be used. Font variety

should be limited to 3 varieties per piece (see Marketing for exceptions) and

fonts should portray a clean look.

Headlines are recommended to be set at 18 or 24 pt., with sub-heads at 12 or 14 pt.

Headlines should be in title case (capitalized) but not all caps.


Body copy type for print communications or regular correspondence should normally

be set in Arial (or another highly readable font) at 11 or 12 point size.

Care should be taken to emphasize readability for material likely to be viewed online

via mobile phone or mobile apps of any kind. Black typeface on a white background

and traditional fonts are preferred for mobile viewing. See Marketing & PR for

clarification.

Avoid reverse type (white on black) and overuse of bold and italic typefaces.

Do not use underlining to emphasize a word or group of words. Instead use bold or

italics.

Use exclamation points sparingly!

C. Photo Guidelines

Photo Usage:

Attention getting

Tells a story

To establish an image

To convey information

To assist readability and strengthen copy

o Stock imagery currently obtained from iStock photos at www.istock.com. See

Marketing & PR for assistance in procuring stock imagery.

o Image use must be paid and/or with permission of the image owner.

Photo Content:

Relevant to associated copy/text

High quality, clear and easily reproducible

Primarily involving people

Active and depicting emotion

Reflect diversity of income, age, marital status, ethnicity and employment

Accurate, not misleading or exaggerating

Children in photographs should be clothed, unless there is a design or content reason (such

as showing a bath). Infants can be shown without a shirt, but toddlers or older children

should be clothed. Avoid images that depict potentially dangerous or unsafe situations.

Women in photographs should be appropriately clothed to a standard acceptable to the

general MOPS audience. Consider length of hemlines, necklines and swimwear carefully

before choosing an image. Dress should be contemporary, age appropriate and realistic to

what a MOPS mom or leader would wear in daily life or the situation presented. See

Marketing & Membership for clarification.

Photo Format:

The resolution of photos for print applications should be 300 dpi.

Photos for electronic applications such as web, email and PowerPoint should be 72 dpi.

D. Color Guidelines

At this time, the Marketing and Membership Department has determined that all material

published online, via email or in print will feature either the grayscale or black logo, not

the full color logo. Exceptions may be made with specific rationale depending on specific

http://www.istock.com/


marketing objectives. Marketing should be consulted on variances from official corporate colors.

E. Logo/Corporate Identity Standards

When the logo appears in printed form, it identifies the sender of the message as MOPS. It

should be noted, however, that the logo is not intended to replace the message, but rather to

complement well-thought-out copy and graphics. Please avoid distortions, embellishments or

other modifications of the logo or “word symbol.” Variations change the character of the design

and undermine the consistent image we strive to project as an organization.

As a general rule, the logo should not be placed near conflicting graphic elements. At a

minimum, 1” of white space should be maintained whenever possible.

At this time, the Marketing and Membership team has determined that the organization

will use only the black and white version of the general MOPS logo.

The tagline “Better Moms Make A Better World” should be printed in black ink.

Supporting Identifiers

The Teen MOPS, MOMSnext and MOPS Military logos are used for the supporting ministries.

These logos are currently used in black and white only.

The MOPShop logo is used for the MOPS store.

The corporate standard for the Hello, Darling logo is in black.


MOPS books are identified with a brand seal. This seal should be used

whenever MOPS books are displayed or promoted.

Additional Graphics

Each year the MOPS International theme will have a graphic that will be available on the

Leaders’ section of the MOPS International website. Themes for future years are confidential

until publicly announced by the Marketing and Membership or the Office of the President.

Donor Communication

The ECFA (Evangelical Council for Financial Accountability) logo should be

used in its entirety on all donor-related communication tools. In addition it can be

used on other communications materials depending on the audience and the

purpose of the communication.

Note: Logos shown in this section are accessible on the MOPS International network at

G:\Public\Graphics. Graphics for MOPS group use are available for download on the Leaders’

Web site.

F. Trademarks and Copyright

The following are registered trademarks and should be noted as such on first reference in a

document:

MOPS®

MOPShop®

The symbol ® can be obtained using the keystroke: alt-control-r.

The standard usage is as a subscript (available on the font menu in Microsoft Word).

Any materials for dissemination should include a copyright line:

Copyright (year) MOPS International, Inc.

The placement of the copyright line is normally on the back of a brochure, or inside the front or

back cover for a booklet, depending on design considerations.

G. Letter Writing Guidelines

All letters representing MOPS International should be printed on official MOPS letterhead.

Use the block style format, with no indented paragraphs and all copy flush left. The content

should be single-spaced, with double spaces between paragraphs. The standard corporate font

MOPS International, Inc. Communication Standards, December 2014 CONFIDENTIAL

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is Arial for body copy. Always proofread and run spell check.

The closing “Better moms make a better world,” is standard for all letters.

H. Writer’s Guidelines

Guidelines for writers wishing to submit content to MOPS International for the blog or magazine

may be found at mops.org/writers-guidelines.

I. General Usage Standards

MOPS International uses The Associated Press Stylebook for editing purposes. The following

are some specific style standards used by MOPS:

Capitalize these theological terms:

Bible

the Word

Scripture

the Gospel (but gospel music)

God’s Truth

Specific names of God such as Savior and Lord

Use lower case for these theological terms:

believer, nonbeliever, non-christian

biblical

heaven

he, him, his (when referring to the Triune God)

kingdom

scriptural

Titles:

Rev. Alfred Black or the Reverend Alfred Black or Pastor Black. Do not capitalize

“pastor” without a name.

Sherry Surratt, CEO and President of MOPS International or MOPS International CEO

and President, Sherry Surratt.

Numbers:

Spell out numbers zero to nine and use numerals for 10 and above.

Numbers used in dialogue are spelled out.

Spell out numbers that begin a sentence (it is preferable not to start a sentence with a

number).

Use numerals with percentages (2 percent), ages (2-year-old), and sums of money

($5.25).

Spell out numbers to clarify back-to-back modifiers: 20 six-year-olds.

Plurals of spelled-out numbers, like plurals of other nouns, are formed by adding –s or –

es. No apostrophes are necessary.

Phone number format: 303.733.5353 (ellipses between numbers, leave off “1”)

http://www.mops.org/writers-guidelines


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Punctuation:

Use commas to separate elements in a series, but do not put a comma before the

conjunction in a simple series: The flag is red, white and blue.

Use only one space after a period or other sentence-ending punctuation. Use only one

space after a colon (:) as well.

Abbreviations:

Time abbreviations are a.m. and p.m. – lowercase with periods.

Do not abbreviate days of the week or months.

Do not abbreviate foreign countries.

Do not use periods in the name MOPS.

7. MOPS International Language Standards

Capitalize and italicize as indicated below:

Advisor to MOPS International

(Not Advisory Board)

Affiliate

Area (as it relates to a specific location in

the Field)

Area Coach (AC/ACs)

Board of Directors

Community (when referring to a specific

MOPS community, see also “Field”)

Connections magazine

Conference (when mentioning a specific

one)

Coordinator

Community Coach (CC)

Creative Activities

Creative Activities Team Leader

Discussion Group(s)

Discussion Group Leader

Discussion Group Team Leader

email

Faith Position Statement

Field (as in working in the MOPS Field,

see also “Community”)

Finance Team Leader

flier (not flyer) is preferred name for a

handbill

Hospitality Team Leader

Host Church (formerly known as

Chartering Ministry)

Global MOPS (refers to International

groups)

leader

Leadership Team

Leadership; Leadership Team members

relationship evangelism

Mentor Membership (when referring to the

membership benefit)

Group Experience Kit

Hello, Darling magazine

Hello, Darling blog email digest (mom

email)

Ministry (noun – as in MOPS Ministry)

minister (verb)

Ministry Agreement

Ministry Fee; Ministry Renewal

MOMcon or MOMcon – MOPS

International Leadership Conference

(never Convention)

MOMSnext

Ministry Renewal Agreement

MOPPETS - never MOPPET (always all

caps)

MOPPETS Team Leader

MOPS

www.mops.org

[email protected]

MOPS’ (plural or possessive)

MOPS and POPS

MOPS Australia

MOPS International (Mothers of

Preschoolers)

MOPS group/groups

MOPS Handbook

MOPS International headquarters

MOPS International, Inc.

MOPS International Membership

MOPS meeting

MOPS Mentor (when referring to the

position)


mailto:[email protected]


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MOPS Leader

MOPShop

MOPS Volunteer Staff or MVS

Publicity Team Leader

Purpose Statement

Regional Developer (RD/RDs)

Show ‘n’ Tell

Spark Leader eNewsletter (leader email)

Spark Leaders Live (training event)

T-Shirts

Teen MOPS

web, web page, website, webroom

For additional specific standards about capitalization, punctuation, and abbreviations, consult

the AP Stylebook.

8. MOPS Glossary (terms with explanations unique to MOPS):

Affiliates Countries who have completed the approved standards to

manage and carry out the ministry of MOPS in their own

countries.

Area Coach (AC) Provides excellent group care and leadership to MOPS

International group leaders through recruiting, training and

supporting Community and Ministry Coaches. She utilizes

leadership experience, interpersonal skills, organizational skills

and written/verbal communication skills in order to accomplish

this purpose and to support the vision of MOPS International.

The Area Coach (AC) interacts with Community Coaches and

group leaders in order to provide connection and support which

facilitates the growth of healthy groups and leaders.

Community Coach (CC) A bridge builder connecting women leaders to other leaders in

their area. She is a lifelong learner willing to gain new skills and

uses those skills to engage and impact MOPS leaders. She

believes whole-heartedly in the ministry of MOPS and is

passionate about bringing more leaders into the fold and

training and supporting these women to catch the MOPS

vision. She is ready to take her leadership skills and experience

to the next level.

Relationship Evangelism At MOPS, Christian faith is communicated first through

relationships that grow in an open accepting environment,

developing authenticity and building trust. In time, messages

about the hope found in a relationship with Christ are

communicated through words, which may move a mom a step

closer to Jesus in her spiritual journey. This is also known as

relational evangelism.

Military MOPS A Military MOPS group is sponsored by a base chapel or local

church. Because of the unique situations Military moms face,

MOPS International has designed this program with a great

deal of flexibility. Military MOPS groups meet once or twice

each month and typically provide childcare through the

MOPPETS program. Military MOPS meetings include time for

developing relationships through teaching, discussion groups,


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creative activities and fellowship time over a shared meal or

snack.

Ministry Coach (MC) A bridge builder connecting women leaders to other leaders in

their area. She is a lifelong learner willing to gain new skills and

uses those skills to engage and impact MOPS leaders. She

believes whole-heartedly in the ministry of MOPS and is

passionate about bringing more leaders into the fold and


vision. She is ready to take her leadership skills and experience

to the next level.

MOMSnext At MOPS International we believe Better Moms Make a Better

World. This is true during the preschool years (birth through

Kindergarten) and beyond. As mothers enter the school years,

new challenges and issues arise, but the need for community

and hope remains. For this reason we offer MOMSnext, a

ministry to mothers of school-age kids. A MOMSnext group is

an open, accepting place for all mothers of school-age kids to

experience authentic community, personal growth, practical

help and spiritual hope.

MOPS Groups MOPS International is dedicated to meeting the needs of every

mother of preschoolers. MOPS strives to attain this vision

through the local MOPS group. A MOPS group is started

through a local church, and often has a leadership team made

up of 8 key positions, although many groups start with only 2 or

3 leaders. Most MOPS groups vary in size from 10 to 200

women. MOPS groups usually meet once or twice a month,

and often provide childcare through the MOPPETS program.

MOPS International, Inc. The legal corporate entity of MOPS International, Inc., a

501(c)3 nonprofit organization operating out of the headquarters in Denver, Colorado.

MOPS of _________ MOPS Ministries, identified with the name of their host church.

MOPS Volunteer Staff MOPS International volunteer staff serving outside MOPS

International Denver office.


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Special Project Volunteer Special Project Volunteers are part of a larger network of MOPS Volunteer Staff. This volunteer opportunity allows you to use your experience in the time you are available. Special Projects Volunteers have the unique opportunity to work alongside MOPS International Staff and local Area teams in a variety of ways. They will be able to use their strengths to connect moms and leaders through project management, online support, webinars, IT testing and more. Special Project Volunteers are lifelong learners willing to gain

new skills and uses those skills to engage and impact MOPS

leaders. She believes whole-heartedly in the ministry of MOPS

and is passionate about bringing more leaders into the fold and


vision. Ready to take her leadership skills and experience to

the next level.

Teen MOPS Teen MOPS provides a faith-based, supportive and

nonjudgmental environment where teen mothers can come

together with others who are in a similar life situation. The goal

is to help them become more self-sufficient, confident, mature,

giving and self-aware young women through the relationships

that are formed at Teen MOPS. The program is led by women

usually past their teen years who can share their love and

experience with the girls in the group, usually meeting weekly

to provide consistent friendship and encouragement. Teen

MOPS groups may meet in public schools or community

centers, as well as in churches.


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9. About MOPS – Stories for Dissemination

Following are several different variations of the “MOPS Story.” Each one of these describes

the key elements of MOPS, but varies in length for different applications.

The first and longer one is the most standard version, best to use when educating people

about MOPS or promoting the ministry. This version can be found at mops.org/leader/mops-

story. These stories are also available on the MOPS International network in

G:\Public\Communication Standards as separate .pdf files.

MOPS International (Mothers of Preschoolers) is a nonprofit organization that is dedicated to

empowering and inspiring women in their journey to be the best moms possible, to make

better families, communities and a better world. This experience happens through regular

meetings where moms gather together to build community, encourage one another, discover

practical, proven parenting strategies and find spiritual hope. Over 4,000 MOPS groups meet

in churches and Christian ministries all over the United States and throughout the world!

Each MOPS program helps moms find friendship and acceptance, provides opportunities for

women to develop and practice leadership skills, and promotes spiritual growth during this

early season of mothering. Some groups offer a MOPPETS program to provide a safe and

loving learning experience for children while their moms attend MOPS. Other MOPS

resources include Hello, Darling magazine, the MOPS International website, Connections

magazine, the Hello, Darling blog and email digest, Spark email for Leaders, and many other

books and resources available through the MOPShop.

With millions of mothers of preschoolers in the United States alone, many moms can’t attend

a local MOPS group. These moms still need the support that MOPS International can offer!

For a membership fee, any mother of preschoolers can join MOPS International and receive

Hello, Darling magazine four times a year, a weekly email message of encouragement and

other valuable benefits.

To find out more about MOPS International:

mops.org

[email protected]

303.733.5353 or 888.910.MOPS

2370 S. Trenton Way

Denver, CO 80231-3822

http://www.mops.org/leader/mops-story

http://www.mops.org/leader/mops-story




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MOPS stands for Mothers of Preschoolers, which builds communities to encourage, equip

and develop mothers with children age birth through kindergarten and beyond. Over 4,000

MOPS groups meet in churches and Christian ministries all over the United States and

throughout the world! The media arms of MOPS include Hello, Darling magazine, books and

leadership resources. For information on how you can connect with MOPS contact:

MOPS International

mops.org

888.910.MOPS



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Important MOPS Facts

• Founding Year: 1973 at Trinity Baptist Church in Wheat Ridge, Colorado

• MOPS groups: Over 4,000 groups in the United States and 32 other countries

• Affiliates: Australia

• Number of moms in MOPS Groups: nearly 100,000

• CEO and President: Sherry Surratt

Contact Information:

mops.org

[email protected]

303.733.5353 or 888.910.MOPS

FAX: 303.733.5770

2370 S.Trenton Way

Denver, CO 80231-3822

Appendix

1. Standard MOPS Disclaimers

For Event Promotions:

Details, dates, locations, speakers and artists confirmed at time of publication but are

subject to change.

For list of names, addresses, contact information:

This information is provided as a service to MOPS groups, members and potential

members. Any use of this list for solicitation, advertising or any other unauthorized

contact is prohibited. Adapt “MOPS groups and members” depending on type of list.

External Websites (listed in magazines or other communications):

Websites are verified at time of printing; however, online content changes frequently

and MOPS International does not guarantee content or endorse independent

websites.

2. MOPS International Survey Standards

A number of departments utilize electronic survey tools such as Survey Monkey for collecting

information about MOPS constituents. The following are survey standards:

Survey language should be reviewed by Marketing and Membership, through the

same process as any external communication is reviewed. In addition, the Leadership

Development and Events Team Leader should review survey logic and structure.

Surveys should identify MOPS International and include the MOPS International logo

on the first page, unless there is a market research reason for conducting a blind

survey.

Survey pages should use simple colors and fonts.




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In advance of planning a survey, it is advisable to coordinate with other departments

on their own survey needs or planning. In particular Membership, Events and

Leadership Development all survey various groups throughout the year, and if it is

possible to combine survey needs to avoid overlap, plans should adjust accordingly.

At the completion of a survey, respondents should be taken to a thank you page and

then to mops.org or other appropriate page depending on the audience for the survey

(on Survey Monkey this is a “jump page” available on survey options).

3. Guidelines on Bible Translations and Paraphrases

In MOPS publications, when scripture is quoted, we will use the NIV text as the default

English language text provided that the language of the text quoted is consistent with the

author’s intended illustration or application. However, editors and authors are encouraged to

also use a variety of translations, when appropriate, in order to avoid the appearance of an

endorsement of a particular translation.

Suggested alternatives include: The Message, NLT New Living Translation, ESV English

Standard Version, TNIV Today’s New International Version

4. MOPS International Web Standards

The website is an effective way to share, nurture, gather information, market and inform,

while serving multiple audiences. These audiences may include potential MOPS ministry

host churches, moms who want join a MOPS group, moms who want to start a MOPS group,

MOPS leaders, donors, the media, people who have just heard about MOPS and want to

learn more, and people who happen upon our website who have not heard of MOPS before.

Addresses

Public Web site

o mops.org

o mops.com (this address is not publicly listed)

Leaders Web Site

o mops.org/leader

Other Addresses

o mopshop.org

o mops.org/blog

Site Standards

The MOPS International website has been established with a number of site standards

including colors, fonts, styles, images and page design.

Page Images

The standard page image – under the page heading – should be professional quality, clean,

relevant photos sized 720x385 px. Additional images may be used throughout the page (or in

place of the top image) as needed.

Advertising Schedule

Advertising on the blog and group search page is managed by the Sponsor Relations team.



http://www.mops.com/

http://www.mops.org/leader

http://www.mopshop.org/

http://www.mops.org/blog


19

When not being utilized by a paid advertiser, organizational priority will be considered for

internal promotion.

Please see the Sponsor Relations Manager for more details and ad specs.

communication standards revised december 2014 …g. letter writing guidelines 10 h. email guidelines...

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