GROUP MEMBERS

Shubham Gulhane (121080012)Vijay Bhandare (121080018)Anurag Mahankar (121080027)Jaydeep Pawar (121080006)

SONY

Content

Introduction Principles Of Communication How Communication works Structure of Organization Organizational Communication Classification of Organizational Communication Active Communication Practices References

Introduction

Sony is one of the leading manufacturers of electronic products for the consumer and professional markets.

Masaru Ibuka and Akio Morita established Sony in 1946. The headquarters are located in Tokyo, Japan.Sony is among the  Top 20 Semiconductor

Sales Leaders in the world. It Is third-largest television manufacturer in the

world.

What is Important???

70% of time in communication!!

Communications as their #1 challenge!!

Big difference between doing it, and doing it well !!

Communication Principles

Aim is to create value that can be sustained over the long term.

Consumer communication management at brand and corporate level.

Marketing products is equally important.

Maintain highest standard for company.

Manager

Finance Dept

Material Dept

Production DeptMarketing & Sales

DeptConsumer

This is how communication occurs!!

Organization Structure in SONY

Organizational Communication ??

“ All the patterns , networks , and systems of communication within an

organization.”

Simply stating, “Communication within an organization”

Sending emailsSpeechesPresentationsMeetingsVideo conferencing

Classification of Organizational Communication

Organizational Communication

On basis ofmedium

Verbal

Non-verbal

On basis of direction

Upward

Downward

On basis of channel

External

Internal

Upward Communication

Flows upwards from employees to managers. Refers to communication from subordinates to superiors. Helps to express their requirements, ideas & feelings. Important for business decision.

Examples Applications Complaint and suggestion box Questionnaire Feedback

Downward Communication

Flows downwards from managers to employees. Takes place when superiors issue commands, directions

and policy directives to employees working under them. Takes place when customer orders to supplier.

Examples Annual report Employee handbook Notice Group meeting Circular

External Communication

External communication covers how a provider interacts with those outside their own organization.

This may be with the public, employers, community organizations, local authorities, job centres, careers offices, funding bodies, specialist agencies and other training providers.

Internal Communication

Internal communication involves the communication that exists between employees and employer, and the employees and employees.

Key to the success of an organization is communication from within.

In order to effectively engage in two-way symmetrical communication , communication is essential

internally.

Practices For Active Communication in SONY

1. Communication between top management and employees.

2. Communication between supervisors and subordinates.

3. Communication among employees.

4. Communication between employee’s families and workplaces

Communication Between Top Management and Employees

1. Sony sees communication between top management and employees as very important.

2. Through the corporate intranet, information is provided on progress made in the Group's businesses, and reciprocal communication is conducted via e-mail and other media

3. Sony management holds regular informal gatherings and town hall meetings with employees, which cover a wide variety of themes from technology to management to create many other opportunities for direct dialogue between top management and employees.

4. Employees gain a closer affinity with management and the views of employees are used to enhance the quality of management.

Communication Between Supervisors and Subordinates

Each employee has the opportunity to discuss goals and review performance with his or her supervisor several times a year through regular interviews.

Sony runs a "Career Week“ in autumn every year during which supervisors listen to employees' own aspirations for their future career direction, and the supervisor provides advice based on this dialogue.

Communication Among Employees

Sony has created a specific space in which employees are able to exchange ideas freely, dubbed the "idea secret base."

This space enables employees to organize discussions and group study sessions as well as test out of ideas hands-on.

This idea space provides opportunities for employees to freely exchange opinions outside of their own organizational units and particular specialized fields.

The contact made in this space generates diverse communication, including informal discussions with colleagues that result in mutual inspiration and broaden personal networks and knowledge.

Communication Among Employees

Sony also promotes communication among Group companies through a variety of programs.

Since 2007, the annual Sony Futsal Cup has been organized which provides the opportunity to deepen relationships across Group companies through the medium of futsal-a popular five-a-side version of soccer played on an indoor or outdoor court.

The tournament aims to create business chances beyond the confines of Group organizational units, and in an average year some 1,500 employees gather to take part in this large event. Several of the teams hold many practice sessions prior to the competition, and this also contributes to employee health.

Communication Between Employee’s Families and Workplaces

Since 2007, Sony has held an annual Sony Family Day when employees can invite their family members to come along to their office.

On the day of this event, members of employees' families can experience using Sony Group electronics products and games as well as listen to music and see movie content, and they have the chance to see the desk their family member actually works.

By providing this opportunity for interaction between families and workplaces, family members gain a deeper understanding of Sony's business and employees' work, and it also serves as an opportunity to increase mutual understanding.

References

Introductionhttp://en.wikipedia.org/wiki/sony

Internal Communicationhttp://www.sony.net/SonyInfo/csr_report/employees/communication/index2.html

Upward and Downward Communicationhttp://www.answers.com/Q/What_is_upward_and_downward_communication