communication - theworld100.com · uva student panel and will not be forwarded or sold to third...
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![Page 1: Communication - theworld100.com · UVA student panel and will not be forwarded or sold to third parties. The UVA does not use the information trom the panel tor marketing purposes](https://reader030.vdocuments.net/reader030/viewer/2022011811/5e168846f2382605f10144c9/html5/thumbnails/1.jpg)
Communication
Yasha Lange
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Webcare Branding Internal communication
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Servicedesk
35.000 students 90% Facebook 30% Twitter Servicedesk: Phone: 3.000 monthly Email: 1.100 monthly Visits: 1.000 monthly
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UvA en social media 5
Webcare, waarom?
Conversaties/klachten over en vragen aan UvA bestaan Doelgroepen en stakeholders aanwezig Thermometer in ‘publieke’ opinie: reputatiemanagement Efficiëntie (one to many) en ontlasten andere kanalen Betere band met student opbouwen: luisteren, reageren
en oplossen Bedrijfsvoering en informatievoorziening verbeteren
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Webcare Twitter
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Currently: Hootsuite
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UvA en social media 9
Switch to: Tracebuzz
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Branding
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Problem
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Options
Monolitic One brand
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Endorsed United merken
Branded Separate merken
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Internal communication (students0
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Student panel: 1400 students (BA, MA)
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Quantitative
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Qualitative
4 groups Seaching and finding information Channels Interface Mobile Guidance
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Next
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