community comms fund raising how does it work?
TRANSCRIPT
COMMUNITY COMMS CAUSE FUND RAISING “How does it work?”
COMMUITY COMMS LIMITED
Contact: Mark Duck
T: 0800 038 9353
M: 07590986515
WWW.COMMUNITIESCOMMISSION.COM
Community Comms & Your Community CAUSE FUND RAISING OFFER Community Comms Limited works with communities of all shapes and sizes to help them to extract the value of their collectives. We would love to add your community to our ever-‐expanding community network. Joining Community Comms Collective grants each community access to our full portfolio of Cause Fund Raising initiatives. These are used to help you to achieve your fund raising targets and even set new ones. Secure Your Community Comms Cause Funding Grant Once your community is registered, you will be assigned to a Community Comms Cause Funding Specialist. We then help you to evaluate your community and identify the most suitable opportunities from our Cause Funding Portfolio. Community Comms will then use the information to help prepare your COMMUNITY ENGAGEMENT PLAN and allocate your CAUSE FUNDING GRANT to help support and fund the activity. Community Comms Concept -‐ Cause Funding & Reverse Marketing Helping communities to help themselves Community Comms are pioneering a unique approach Cause Funding. We utilise commercial opportunities to help raise money to address the needs of communities in the UK. We work with them to market their communities to organisations that may want to reach them; businesses that pay commissions for engaging their target customers. “Reverse Marketing for Causes.” With our help and support, communities are able to recognise the value of their collective and how it is significantly enhanced when joining Community Comms. We can help community groups to understand the tremendous value in the collective of individuals that support their causes and the many others that we support alongside them. We provide the time, money, expertise and resources required to help get the word out to supporters and manage the many processes needed to extract and claim the significant monies paid into the private sector for reaching YOUR people. We take our communities profiles to leading brands along with our “Community Comms Multi Channel Marketing plans to negotiate exclusive market leading enhanced deals and commissions for our communities to put back into their coffers. Monies normally paid for TV ads, Social Media advertising, salespeople calling your phone or knocking at your door, their management infrastructures and boards of directors now goes to YOUR COMMUNITY CAUSE.
We want all UK communities to join us and make our collectives stronger and more commercially attractive to the big brands we have engaged and now the bigger brands engaging us. Community Comms would like to establish a relationship with YOUR COMMUNITY LEADERS to identify and facilitate opportunities to market them to commercial organisations that are looking to reach them. Lending our network, expertise and resources to manage relationships with them whilst extracting the maximum value of the arrangements due to our wider collective’s enhanced value.
COMMUNITIES COMMISSION WILL WORK WITH YOU TO CREATE A BESPOKE FUND RAISING PLAN
1.Community Comms Limited can open its current portfolio of commercial fund raising opportunities to new communities upon registration 2.Community Comms Limited can market individual and collective communities to organisations that support our “Cause Funding” approach to new sales / lead generation 3.Community Comms Limited can promote your community alongside our Community Comms Collective to extract higher value commercial opportunities for our collective 4.Community Comms Limited can present commercial “Cause Funding” opportunities to registered communities for their consideration to be included in registered community/ Community Comms Limited Cause Funding Initiative by liaising with the appropriate person at the appropriate time to seek the community’s authorisation. 5.Once accepted by each community, Community Comms Limited will create a plan to maximise the value of each opportunity and present it for consideration and approval. This plan will be presented along with Cause Funding Grant to cover any costs associated with the activity 6.Once approved Community Comms Limited will add the opportunity to registered communities Promotion Portfolios 7.Community Comms Limited can plan and facilitate fund raising events at registered communities venues and any others that may be beneficial to that community 8.Community Comms Limited can provide, unique URL and Quick Response Coded marketing collateral that can be displayed at community venues or shared through Social Media and other digital platforms to grow awareness of each event before 9.Community Comms Limited can provide unique URL and Quick Response Coded marketing collateral that can be displayed at the venues or through Social Media and other digital platforms to allow commissions to be generated after the events 10.Community Comms Limited can set up static venue stands / platforms at a suitable location at any venue recommended by registered communities 11.Community Comms Limited and our associates may offer to provide promotional activities on site, always pre-‐approved by registered communities 12.Community Comms Limited can employ runners to engage audiences in and around the venues to enhance the fund raising activities 13.Community Comms Limited can train and prepare any volunteers that may want to support the activities 14.Community Comms Limited can provide unique URLs and on line portals for products and services to be viewed and purchased by your patrons on line and via Social Media Channels 15.Community Comms Limited can provide use of a Direct Mailing Platform with Quick Response Coded literature to access websites and on-‐line portals for products and services to be viewed and purchased by your patrons on line 16.When required, Community Comms Limited will provide unique codes and aids for purchase to ensure purchases and arrangements are tracked and commissions are paid to the appropriate organisation at the appropriate time 17.When required, Community Comms Limited can provide staff and resources to engage and present opportunities to your patrons. (Face to Face, Telephone, or Digital) https://www.communitiescommission.com/# 18.Community Comms Limited can pay registered communities a pre-‐determined fee (commission) when a product or service is purchased or a patron / supporter from a registered community has signed up to an agreement with one or more Community Comms Limited associate businesses. 19.Community Comms Limited will at no point request payment for any services from any of its communities. ALL COSTS ASSOCIATED WITH COMMUNITY COMMS SUPPORT AND RESOURCES ARE COVERED BY YOUR CAUSE FUNDING GRANT COURTESY OF COMMUNITY COMMS
The Launch We would normally launch with a Community Comms Roadshow at an appropriate facility in your network. A gathering or event, presentation, competition, something that brings your community together is normally a good launch pad. Community Comms Limited could plan, organise, set up and manage venue stands and promotional staff. We engage with the footfall of patrons and supporters at each venue to promote our new initiative for each community. At this event, we can develop awareness of the Fund Raising activities; ensure understanding of the cause we are fund raising for, the targets of the project and introduce the current range of “Cause Funding “consumer and business products and services that can help generate revenue for the cause. Along the way we can have some fun by engaging audiences with FREE gifts, pre planned activities and dynamic ways to interact with our initiative. Should Community Comms Limited be granted access to your community's Digital Channels we would create marketing content that can be shared to warm up the events. Inviting people to get involved before the events and preparing them for the commission generating opportunities that will be available both at the venue and on line and after the event. All marketing Content would be sent to the appropriate person at your community for authorisation and posting.
WE ALSO HAVE A DIGITAL LAUNCH OPTION WITH EMAIL AND SOCIAL MEDIA MARKETING COLATEROL DESIGNED BY COMMUNITY COMMS CAN BE SHARED ACROSS YOUR NETWORK FOR
ENGAGEMENT.
Roadshow Launch Activity Community Comms Limited’s access to both the facilities and digital channels would provide the best foundations for us to launch our very unique Cause Fund Raising Initiative for your community. Digital Marketing – We propose to use your community’s Social Media and digital platforms to promote the event with posts and adverts spreading awareness of the event, before the event. Community Comms Limited will create a marketing campaign to invite people to help raise funds for each community’s chosen cause (to be confirmed with each community) by visiting our Cause Funding Roadshow stands at your chosen venues. We will invite patrons and supporters to take part in activities and competitions. These would be pre planned by Community Comms Limited and Your Community. Our events bring a buzz and energy to our communities. They engage audiences and increase commitment to the causes we support. These posts, messages and videos, once approved can be
shared across the Social Media network; amongst the participants that follow the pages providing excellent foundations for successful fund raising projects.
Business to Business Commercial Opportunities Community Comms Limited can invite Business owners in the networks to get involved, offering a range of Business products and services through Community Comms Cash Back for Causes Scheme. Some of our commercial opportunities carry phenomenal commissions for Your Community and tremendous benefits for the businesses that we engage in your network. Community Comms can manage a calendar of roadshows that will see us re visit your community’s facilities with new Cause Funding Opportunities as they arise.
Community Comms Limited take “cause funding” to a new level. Utilising our extensive experience of the Sales and Marketing sector we have identified several opportunities to generate significant funds for causes. We give UK Communities the tools they need to extract the commercial value from their own community. As our collective grows, the opportunities and their values increase. The response we have had from industry so far has been astounding. The commercial arrangements that we are currently reviewing have the potential to change the fortunes of so many groups and the possibilities of what can be achieved continue to expand. We now present an example of some of the opportunities that Community Comms Limited would like to propose to Your Community for utilisation to generate the funding to support your cause.
Community Comms Limited’s Exclusive “Cause Funding “agreement with one the UK’s best known Energy Brands. Community Comms Limited will manage Scottish Power Energy Point venue stands on Fund Raising Events for your community. Patrons and supporters will be invited to “Get A Quote” on their Domestic Energy Prices. Where savings are made or additional benefits found the patrons and supporters will be invited to switch their supply to a cheaper or more effective solution. In the event where an Energy Switch takes place. Community Comms Limited will pay a commission to your community. Scottish Power also has an exclusive arrangement with Community Comms Limited to promote Energy Services and Smart Metering Technology on the Scottish Power Energy Point Venue Stands. One again, a commission will be paid to your community for each service agreement made on the Venue stands. Weekly Sales Targets and Commission Scale for Domestic Energy Switching 1 – 50 services 50 – 100 services 100 – 150 Services 150+ Services
Gas
£25 £30 £35 £40
Electric
£25 £30 £35 £40
Dual Fuel
£50 £60 £70 £80
Energy Services
£5 £5 £5 £5
Smart Meter
£2
£2 £2 £2
Max Commission
per HH
£57
£67
£77
£87
Community Comms Limited’s Exclusive “Cause Funding “agreement with a National Eco Measure Installer. Community Comms Limited will manage multiple ECO Measures venue stands on Fund Raising Events for your community. Patrons and supporters will be invited to partake in a basic survey to establish if they or members of their family are eligible for FREE or heavily subsidised ECO measures for their properties. When eligibility is established the patrons and supporters will be given the chance to book in for a FREE no obligation Energy Efficiency Survey to finalise an application for a FREE or heavily subsidised ECO measure for their property In the event where an ECO Measure is installed into a property Community Comms Limited will pay a commission to your community. All ECO Measures are installed to reduce properties carbon omissions and improve our environment. Installers are paid through a variety of funding schemes and the payments are based on what is called the LTS (Life Time Saving) of an ECO measure. All Installations are given an LTS score and as a result a mechanism to calculate the value of each opportunity. Commission Payments in the table below refer to the payment calculated for each of the different ECO measures available.
Weekly Sales Targets and Commission Scale for SCIS ECO MEASURES
1 – 50 services 50 – 100 services 100 – 150 Services 150+ Services OIL Boiler £125 £150 £175 £200 LPG Boiler £45 £60 £75 £90
ESH £45 £60 £75 £90 RIR £25 £35 £45 £55 CWI £25 £30 £35 £40 Loft £10 £12.50 £15 £17.50
Community Comms Limited’s Exclusive “Cause Funding “agreement with a RMG – Real Money Gambling Affiliate Organisation Blue Tick Sports (Paddy Power, Bet 10, Bet Fred, William Hill, 888 Sports etc.) http://blueticksports.com/bookies.php Community Comms Limited will manage Blue-‐Tick Sports venue stands on Fund Raising Events for your community. Patrons and supporters who currently have a Real Money Gambling App on their mobile phone will be asked to “Zap the APP” and choose from one of our exclusive “Cause Funding” Introductory offers from RMG Affiliate partners through the Blue Tick Sports Platform. When an app is swapped out for our RMG “Cause Funding” project “Extracting Good from Gambling” patrons and supporters will receive the benefits the exclusive introductory bonus’ available. For every, RMG account activation through the Blue-‐Tick Sports platform (T&C’’s Apply to all offers see table below) Community Comms Limited will pay a commission to your community. For Blue-‐Tick Sports Accounts a residual Commission (Revenue Share) will be paid on any losses made on the account each month for 2 years after its initial activation. Example Tracked landing page: http://blueticksports.com/partners/?partnerid=2 We can create a unique landing page for each community to include all or some of the opportunities below. Currently 10 Bet, Winner and Bet Fred offer activation commissions. It could be that your landing page only has those offers on. Each community’ Blue Tick offers would be finalised before launch. Activation Bonus and Revenue Share Commissions for Blue-‐Tick Sports Affiliate accounts.
Sign Up Fee Revenue Share Min Deposit Negative Carry Over 10 Bet £15 15% £10 -‐
Paddy Power -‐ 10% -‐ -‐ William Hill -‐ 5% -‐ YES 888 Sport -‐ 20% -‐ NO Winner £10 10% -‐ YES Bet Fred £15 15% £25 YES Betfair -‐ 15% -‐ -‐
BetBright -‐ 15% -‐ YES Betonline -‐ 5% -‐ YES
Boyle Sports -‐ 15% -‐ -‐ Come on -‐ 20% -‐ NO Mobile Bet -‐ 20% -‐ NO 32 Red 10% -‐ NO
Sports Betting -‐ 5% -‐ YES
Community Comms Limited’s Exclusive “Cause Funding “agreement with several partners for Business Products and services as an example; National Utilities Broker Utilities for Business (U for B). U for B have contracts with all of the major energy suppliers which gives them a head start on securing the lowest prices for our collective communities patrons and supporters, prices that may not be found anywhere else when restricted to one supplier for solutions. Community Comms Limited can manage Utilities for Business venue stands at fund raising events for your community. Community Comms Limited will also accept leads from your community’s associated business network. A lead will be taken in the form of a basic Letter of Authority (LOA) A signed LOA allows Utilities for Business access to the relevant information to create a quote for business utilities. Business Owners, Directors and key decision makers will be invited to “Get A Quote” on their SME or industrial and commercial utility contracts. Where savings are made or additional benefits found the patrons and supporters will be invited to switch their business’ utilities supply to a cheaper or more effective solution. In the event where a utility switch takes place Community Comms Limited will pay a commission to your community. Community Comms Limited also has an exclusive arrangement with Utilities for Business to offer a range of energy management services. Again, a commission will be paid to your community for each service agreement arranged. The significant Commission Values vary depending on utility and usage. These contracts arrangements would be made on a case-‐by-‐case basis. E.G. A County Football Association Building recently renewed their Energy Contract through Community Comms – We were able to secure a 3-‐year fixed deal that saved a total of £1200 per year -‐ £3600 saving and The FA Grow The Game Fund receiving £1056 in commission.
Community Comms Limited’s Exclusive “Cause Funding“ agreement with Designer Retailer. Community Comms Limited currently has two Exclusive “Cause Funding“ agreements with Designer Retailers. Currently negotiations are taking place to create a venue sales model and agree exclusive commercials. Community Comms Limited can manage our Designer Retail partner’s venue stands at Fund Raising Events for your community. Community Comms Limited will finalise the agreement we will use on 21st March 2018. Commission Values are currently being reviewed due to the recent growth in our collective community and the development of a new venue sales process with our partners. Patrons and supporters will be invited to shop on line (Via URL and QR Codes) or in store for fashion goods and accessories. In the event where a sale takes place. Community Comms Limited will pay a commission to your community.
Community Comms Limited’s Exclusive “Cause Funding “agreement with International Property Agent Suena Property Limited http://www.suena-‐property.com/ Community Comms Limited will manage Suena Property Limited venue stands at fund raising events for your community. Suena Property Limited Representative will be tasked with arranging International property viewings Patrons and supporters will be invited to make arrangements to visit properties abroad. A diary of appointments will be booked for viewings of Suena Property Limited’s amazing property portfolio. Community Comms Limited will pay a commission to your community when a lead generates a property sale. Your community will receive 1% of the total value of the sale. With an average sales price of over £300,000. URL and QR code will be created and marketing collateral designed for customers to access the website through a tracked process to ensure commissions are received for opportunities taken after the event by your community’s patrons and supporters.
Proposed Payment Terms All sales and commissions due would be reported on a monthly basis. Payments are made quarterly on the last Friday of each quarter. Quarterly invoices to be raised and delivered before 12-‐noon on the last Thursday of each quarter for payment the next day. Proposed 2018 Invoice and Payment Dates Quarter Invoice by 12 noon Paid 1 Thursday 29th March Friday 30th March 2 Thursday 28th June Friday 29th June 3 Thursday 27th September Friday 28th September 4 Thursday 20th December Friday 21st December Any invoice received after that date and time will fall -‐ due the following Friday.
Next Steps On behalf of the team at Community Comms we would like to thank you for taking the time to engage with us. We would be proud and delighted to invite your community into our collective. If you have any questions, please contact me at anytime on F: 0800 038 9353 M: 07590986515 or Email [email protected] We look forward to hearing from you soon.
Kindest Regards
Mark Duck
T: 0800 038 9353 M: 07590986515 W: communitiescommission.com E: [email protected]