community education & outreach clean it up, green it up environmental quality division animal...
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Community Education &
Outreach
Clean it Up, Green it UpEnvironmental Quality DivisionAnimal Care & Control Division
Municipal Code Compliance DivisionCommunity Development Division
Clean it Up, Green it Up Overview
Environmental & Compliance director’s office activity
Two full-time staffers Coordinates beautification/litter prevention
programs & initiatives; provides info & expertise to businesses, organizations & residents on beautification & supports Keep Jacksonville Beautiful Commission (KJB) operations
Clean it Up, Green it Up Overview
FY 06-07 CIU/GIU coordinated: 7,105 volunteers who worked 15,098
hrs. collecting 308,960 lbs. of litter
Over last five years, CIU/GIU coordinated: 51,584 volunteers who worked
108,300 hrs. collecting 2,197,660 lbs. of litter
*Numbers do not include tires or other large items.
Clean it Up, Green it UpEducation & Outreach Programs
Community-Wide Cleanups: St. John’s River Celebration,
International Coastal Cleanup, Great American Cleanup, July Fifth Cleanup, International Surf Cleanup
Sponsors include Citi, Vistakon, Publix, JEA, Anheuser Busch, state & local agencies
Thousands of volunteers, thousands of pounds of litter annually
Clean it Up, Green it UpEducation & Outreach
Programs
Neighborhood Cleanup Support Assists residents & volunteer groups
in planning neighborhood cleanups, beautification projects or annual community cleanups
Volunteer groups cleaning several blocks of public right-of-way or areas eligible for assistance & free support materials
Clean it Up, Green it UpEducation & Outreach
Programs Adopt-A-Road Program
Long-term commitment to perform monthly cleanups & report results
Non-profits= free Businesses pay one-time $300 & $50 annually
Group recognized by signs on roadway CIU/GIU recruits groups, surveys roads, conducts
installation ceremonies, maintains results, interfaces with sign contractor, maintains communication with A-A-R groups
More than 100 active groups Some active for 20 years
In FY 06-07, A-A-R groups collected 85,380 lbs. of trash from roadways
Clean it Up, Green it UpEducation & Outreach
Programs Education/Outreach
In conjunction with Public Information Division: Award-winning TV PSAs Radio PSAs Web site
61,395 hits in FY ’06-‘07 Daily Billboards Targeted print material News releases & advisories Earned media in FY 06-07 includes N. Jax Monthly, Resident
Community News, TU, Shorelines, Biz Journal, First Coast Happenings, radio & TV
E-mail newsletter in FY 07-08 Presentations to community groups, businesses & schools
FY 06-07, 56 presentations reached 5,176 people
Clean it Up, Green it UpEducation & Outreach
Programs
Special Projects Special projects with community partners Visible at numerous community events each
year Examples include:
School plantings, JSO-sponsored cleanups, “Recycling Day” events, Springfield & Riverside alley cleanups, UNF “Garbage on the Green” audit, Super City Cleanup, household mobile hazardous waste collections, Seeds of Change Summer Jobs program
Clean it Up, Green it UpEducation & Outreach
Programs
Keep Jacksonville Beautiful Commission 29-member affiliate of Keep America Beautiful
& Keep America Beautiful Affiliates of Florida Supported by CIU/GIU Conducts annual litter survey, coordinates
volunteer projects, fundraises & prepares reports
Operates annual awards program for individuals, groups, businesses & schools
Clean it Up, Green it UpEducation & Outreach
Programs Clean Business Program
Educate businesses on litter & preventative practices
Businesses make pledge to adhere to litter reduction strategies & maintenance schedules & display program decal on premises
CIU/GIU promotes program & seeks new business participants
Current enrollment= 97 businesses Includes Bono’s Pit Bar-B-Q, Gate Petroleum,
Golden Coral, Joseph’s Pizza, Larry’s Giant Subs, Omni Hotel, Subway Sandwiches, among others.
Clean it Up, Green it UpEducation & Outreach
Programs
Recycling Partner with environmental groups to
promote strategies for sustainable lifestyles
Give recycling presentations Address questions & concerns from
community & other agencies about recycling
Clean it Up, Green it UpEducation & Outreach
Programs
Beautification 300,000 trees distributed with JEA
over five-year period Support & involvement with entryway
and corridor planting efforts, school landscaping & other planting projects
Clean it Up, Green it UpEducation & Outreach
Programs
Grants Operations supplemented by grants
since inception In 2008, KJB will receive grant from
FDOT for retaining their standing as a Keep America Beautiful affiliate.
Clean it Up, Green it UpEducation & Outreach
Programs
Awards & Recognition Since 1999, CIU/GIU received 24 awards
from local, state & national organizations
CIU/GIU prepares & distributes recognition from Mayor for members of Clean Business & Adopt-A-Road programs, volunteer leaders, community groups & financial supporters
Clean it Up, Green it UpEducation & Outreach
Programs Program Effectiveness Keep America Beautiful requires CIU/GIU conduct an annual
litter survey Snapshot of litter conditions Examines trends over time Since FY 00-01, Jax score has improved by 39%, in spite of growth
In ‘04, ‘05 & ‘06, community-wide surveys conducted to gauge awareness of award-winning “Don’t Trash Jacksonville” campaign
Results reflected growing community awareness 56% positive responses in ‘04 59% positive responses in ‘05 74% positive responses in ‘06
Positive return on investment through minimal investment Cost avoidance, community involvement, positive PR, increased
compliance
Environmental Quality Division
Education & Outreach Programs
Environmental Quality Division (EQD) Annual Conference Highlights important environmental
issues relevant to Jax Average attendance= 175
Environmental Protection Board
Education & Outreach Programs
Environmental Protection Board Supported by EQD Active public outreach & education program Appearances & presentations
“Drippy” water education mascot EPB & EQD volunteer to judge science fairs
annually Presentations to schools & community
organizations throughout the year
Environmental Protection Board
Education & Outreach Programs
Earth Day Jacksonville Ecology Fair Sponsored in part by city Average attendance: 12,000-14,000
Earth Day Mini-Grants Up to $500 for local teachers & non-profits for
environmental education programs 10-15 grants given annually
Annual Earth Poster Contest DCPS students compete Winners receive U.S. Savings Bonds, recognition
at Earth Day Ecology Fair & display of poster on Web site
Environmental Protection Board
Education & Outreach Programs
Mayor’s Environmental Luncheon Awards
Local businesses & individuals honored for going beyond the requirements of law to enhance &/or protect local environment
Animal Care and Control Division
Education & Outreach Programs
Web site Highlights ways to get involved,
responsible ownership, licensing requirements, etc.
Cooperative relationships w/ other animal groups, shared links on Web sites
Animal Care and Control Division
Education & Outreach Programs
Print materials Responsible pet ownership coloring book
Targeted at elementary students Brochures
Requirements of pet ownership & adoption Working with Humane Society & U.S.
Postal Service to produce a written piece to be mailed to all Jax residents
Highlight responsible pet ownership, how to respond if approached by strange dog & dog bite info
Animal Care and Control Division
Education & Outreach Programs
Education/Outreach Adoption coordinator appears each
Saturday on First Coast News Presentations to community groups,
businesses & schools
Municipal Code Compliance Division Education & Outreach Programs
Supervisors, senior officers & officers regularly & upon request attend CPAC, civic association, homeowners' association & neighborhood group meetings
Supervisors work closely with neighborhood leaders & sometimes JSO, to execute neighborhood systematic (street-by-street) inspections
Supervisors and senior officers attend all JSO Neighborhood Walks
Street-by-street walking tours to view conditions & formulate inspection plans.
Inspection personnel frequently meet with property owners to provide guidance & encourage compliance
When owners correct violations, city saves abatement funding
Community Development Division Education & Outreach Programs
Neighborhood coordinators meet regularly with neighborhood leaders from CPACs Distribute info about city departments to
residents Host guest speakers
Provide “Toolkit” to help neighborhoods start associations Kits include info on Solid Waste, JSO,
Municipal Code Compliance & more
Contact information Clean it Up, Green it Up
Vivian Harrell or Dan Durbec, 630-3420 Environmental Quality Division
Vince Seibold, 630-1212 x 3118 Animal Care and Control Division
Fred Forbes, 387-8895 Municipal Code Compliance Division
Kim Scott, 391-3580 Community Development Division
Marilyn Fenton-Harmer, 255-8236