COMMUNITY MANAGEMENT & THE SOCIAL WOMAN

@sandysidhu

www.sandyksidhu.com

November 30th, 2010

WHY WAS SW STARTED?•New in town

•Life Changes: Single/Caught in a Mingle/It’s ‘Complicated/In a Relationship

•Making friends post-university is not easy!

•New interests, drift apart from existing friends

•Looking for new activities

No matter what..Women need their girlfriends!!

ABOUT THE SOCIAL WOMAN

•

NOW WHAT?

YOU HAVE AN AWESOME SITE..…

11 LESSONS LEARNED

LESSON 1: LEAD BY EXAMPLE

•And yes that may mean talking to yourself (for awhile)

•You want Engagement..you have to engage

LESSON 2: Not everyone wants to be a part of your community…and that’s ok!

LESSON 3: FEATURE STORIES

•Share success stories “Friendship Feature”

LESSON 4: Seek out ambassadors

LESSON 5: Understand your member profile

LESSON 6: SUPPORT MEMBERS

Break it down into phases• Content creation•Focus on the ‘what’ you will take about, then the ‘where’•Align with your target audience

LESSON 7: Accept that you can’t please everyone

Break it down into phases• Content creation•Focus on the ‘what’ you will take about, then the ‘where’•Align with your target audience

LESSON 8: Focus on the ones who stay

Break it down into phases• Content creation•Focus on the ‘what’ you will take about, then the ‘where’•Align with your target audience

LESSON 9: Learn from your community

LESSON 10: Be a gatekeeper

LESSON 11: Listen & Let go

ONE YEAR LATER

RESOURCES

•THE WHUFFIE FACTOR, Tara Hunt

•Trust Agents, Chris Brogan & Julien Smith

Let’s Connect!

Sandy Sidhu

sandy.sidhu@gmail.com

sandysidhu

www.sandyksidhu.com

www.thesocialwoman.com