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Community Surveys of Coconino County Results from 2013 Grand Canyon, Tusayan, and Williams Coconino Community College September 2013 Slide 2 Community Surveys are part of CCCs Strategic Plan Intent: To build greater awareness about the diverse educational needs of county residents To learn more about how the community perceives the College and its curriculum To allow CCC to better serve the community Slide 3 Annual Survey Cycle 2010 Grand Canyon, Tusayan, Williams CCC Online Low response rate 2011 Page, Fredonia, Cameron, Tuba City AHRRC Online/Mail Representative Sample 2012 Flagstaff/Leupp/Sedona AHRRCC Online/Mail Representative Sample 2013 Grand Canyon/Tusayan Williams AHRRCC Online/Mail Slide 4 2013 Survey Method CCC contracted with NAU Arizona Hospitality Research & Resource Center. Mail out of an initial postcard followed by mailing of one survey packet. Mail to a census of area households with PO boxes/rural routes (N = 5,287). Incentive_ raffle an i-Pad. Representative sample_ need 600 - 900 responses. Achieved 170 responses Slide 5 Meaning Is the lack of response a response? Maybe not; other survey efforts in this area also have had low response rates. Too few responses to be representative. Interpret with Caution A collection of opinions expressed by a small group of people that live in the area surveyed Slide 6 Who Responded 78% White 50% Some College or Bachelors 44% Work Full Time Reported Living in or Near Williams 63% Grand Canyon 22% Valle 6% Tusayan 2% Age Group 18-30 11% 31-50 25% 51+ 58% Slide 7 Awareness of CCC Heard of CCC 98% Been to a facility 59% Looked over catalog 60% Family member enrolled 12% Attended a CCC hosted event Age Group 18-30 11% 31-50 0% 51+ 12% Enrolled in CCC college level courses Age Group 18-30 0% 31-50 12% 51+ 21% Slide 8 Enrolled in any CCC Classes (N = 54) Rate Your Experience (Excellent-Good-Fair-Poor-Very Poor) Age GroupInstruction Programs Offered Classes Offered Student Advising Computer Access Tuition Cost 18-30(n = 6) Good-FairFair Good 31-50(n = 14) Good 51+(n = 32) ExcellentGood FairGood Some difference in satisfaction between age groups and questions. Overall, experience with CCC course(s) was Fair to Good. Slide 9 How satisfied are you with CCC programs and services? Asked regardless of attending or enrollment at CCC. Consistent pattern across age groups. Never enrolled responders were neutral (63%) satisfied (23%). Overall, most responders have a neutral or positive outlook on CCC. Not satisfied_ More courses offered: nearby, evening, via internet. Slide 10 CCC Course Experience InstructionStudent Advising ExcellentGoodFairPoorVery PoorExcellentGoodFairPoorVery Poor Overall Satisfaction Very Satisfied83000 Overall Satisfaction Very Satisfied70200 Satisfied148100Satisfied34401 Neutral47301 12620 Not Satisfied22110 11310 Programs OfferedComputer access ExcellentGoodFairPoorVery PoorExcellentGoodFairPoorVery Poor Very Satisfied92000 100000 Satisfied713300Satisfied310400 Neutral010400Neutral15410 Not Satisfied10320 21102 Classes OfferedTuition Cost ExcellentGoodFairPoorVery PoorExcellentGoodFairPoorVery Poor Very Satisfied91100 72200 Satisfied611600Satisfied610501 Neutral09400 16520 Not Satisfied01320 12120 Course experience ratings by overall satisfaction with programs and services provided by CCC Diagonal green pattern of cells show that course experience ratings correspond to level of overall satisfaction. Most have a Fair to Excellent course experience and also have a Neutral to Very Satisfied overall satisfaction with CCC. Slide 11 County Wide Summary of CCC Satisfaction Dissatisfied 13% Dissatisfied 8% Dissatisfied 9% Dissatisfied 5% Are differences in satisfaction a function of % enrolled. No, similar % enrolled in all survey area samples. 2010 & 2013 % satisfaction similar. Slide 12 Future Surveys 2010 survey conducted online (N = 92) Sample demographic: 50% below age 18 and 43% ethnic minority 2013 survey contracted services (N = 170) Sample demographic: 3% age 18 22 and 13% ethnic minority Online surveys may reach more in the traditional learner demographic Survey result comparisons between communities are less valid across years Survey entire county at the same time every three years This presentation can also be found at: http://www.coconino.edu/research/surveys Slide 13 Learned About CCC Word of Mouth 72% Radio 28% Advertisments 73% Mailed Class Schedule 94% Age Group 18-30 60% 31-50 95% 51+ 99% Newspaper 60% Age Group 18-30 50% 31-50 39% 51+ 74% Additional Information Did you know that CCC Fully Accredited 47% CCC Graduates Earn 24% Low Tuition Rates 30% Credit Transfer 70% Night and weekend courses 78% High schools students 65% Facilities for rent 9% Offfers financial aid 69% Internet Programs 45% Age Group 18-30 74% 31-50 30% 51+ 46% Offers workshops 63% Age Group 18-30 56% 31-50 45% 51+ 72% Slide 14 What do you think of when you hear CCC? Many Website Services Available 70% Only Community College in County 64% Locations Throughout County 84% Modern Facilities 70% Offers Many Internet Courses & Degrees 52% All Residents Eligible to Attend 83% Offers Degrees Certs Lead to Employment 85% Some Employers Pay Tuition 35% Can Take a Single Course 78% Small Class Sizes 64% Reasonable Cost 71% Slide 15 How Can CCC Assist you to Achieve Your Goals? Age Group 18-30 (n = 19) Take a course in an area I want to learn more about. Learn a trade that interests me. Help earn a bachelors degree through transfer. 31-50 (n = 43) Take a course in an area I want to learn more about. Improve my employability and job skills. Learn a trade that interests me. 51+ (n = 99) Take a course in an area I want to learn more about. Improve my employability and job skills. Learn a trade that interests me. Slide 16 Help to Achieve Goal Financial Aid Financial Aid & Weekend Classes Reduced Rates for Seniors, Courses in Williams, Specific Course Requests