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Company Profile 2015aac.bm
50YEARS
OF LOCAL & INTERNATIONAL EXPERIENCE
GLOBAL NETWORK
130 Offices
In 70 Countries
Over 6,500 Employees
EIGHTSERVICES
Branding & Advertising
Media & Broadcast
Print Production
Websites
Events
Social Media
Public Relations
Direct Mail
#1AGENCY IN BERMUDA
Largest integrated communications
agency on the island
Best Advertising Agency
• We believe passionately in the power of ideas to transform our clients’ businesses, brands and reputations.
• We believe that the challenge for business today is transformation, not simple stewardship.
• We believe that leaders are those that do the unexpected. They don’t do the same as their competitors, they watch their competitors catch up.
• We believe that it is not enough to give people what they want, you need to give them what they never dreamed possible.
• We believe in the power of ideas to differentiate and motivate and to change the world for the better.
• We believe in outsmarting the competition, rather than out spending them.
• We believe in the strength of our people and their combined experience.
We Believe
With over 50 years experience, we are the largest integrated communications agency on the island. We pride ourselves in being able to transform local business and watch them grow and we understand the importance of maintaining our local history and connections.
But we also know that businesses grow, and with the speed in which communications are changing, the world has become a smaller place.
With our close relationship with the Saatchi & Saatchi Worldwide network, we offer our clients enhanced services and flexibility.
Saatchi & Saatchi has grown from a start-up advertising agency in London in 1970 to a global creative communications company headquartered in New York with 130 offices in 70 countries and over 6500 employees. Saatchi & Saatchi is part of the Publicis Groupe, the world’s third largest communications group. They are a full service, integrated communications network and work with 6 of the top 10 and over half of the top 50 global advertisers.
We are proud to be their local partners and pleased to offer our clients the international reach of the Saatchi & Saatchi global network.
Local Roots & International Reach
Our roots are in Bermuda.
Our Team
Rhona EmmersonPresident, Creative Director
Peter HebberdVice President, General Manager
Steven Spencer-ArscottAccount, Media & Broadcast Director
Rebecca HansonBusiness Development Director
Corinne FrithSenior Account Director
Peter O’FlahertySenior Graphic Designer
Lisza RawlinsSenior Graphic Designer
Donna MingledorffSenior Graphic Designer
Chris ChiappaGraphic / Web Designer
The strength of AAC Saatchi & Saatchi is our people and their combined experience.
As talented as we maybe as individuals, our individualism is no match for the performance of our team. In true essence, we deliver. Whether our individual strength lies in creating concepts, design, buying media, developing strategies, or delivering the mail, we are passionate about coming together to deliver the best for our clients.
In addition to our team in Bermuda, we have excellent working relationships with on-island and overseas suppliers, freelancers, and vendors to deliver reliable, prompt and cost effective service.
Planning & Media Strategies
BROadcast & Media stRategies
• AAC Saatchi & Saatchi understands the marketplace. Our relationships with local and overseas publications give us maximum impact with our media spending, making us the leading local agency in the media field.
• AAC Saatchi & Saatchi is responsible for a high capacity of spending within the re/insurance marketplace. Comprehensive media planning, flight blocking charts and quarterly cost-to-dates ensure accuracy and relative spending.
• When unique opportunities surface, AAC Saatchi & Saatchi are always the first agency contacted. Negotiations are always open to discussion in order to achieve the best and most cost effective opportunities for our clients.
sOcial Media
• We can help you navigate the social media landscape and tailor the right message, at the right time, to the right audience. From LinkedIn to Facebook, we offer consulting, training and social media management.
Our clients
Excellence in Global Risk & Finance
We have been creating Bacardi Limited’s corporate annual reports since 2000 (14 consecutive years). Each year great care is taken to reinforce the values of the family, their world class products and the overall spirit of the company, all in a keepsake annual document. Portions of the report are also posted online and reprinted in books and other company displays and projects.
Annual Reports | Local & Corporate Events | Charity Initiatives | Online Advertising | Radio | Specialty Print
AnnuAl RepoRt
Bacardi Limited
We have been their agency of choice for over 20 years and support them with all day-to-day communications as well as advertising and PR surrounding hurricanes and storms.
Working closely with their internal team we produce all their local communications and also support their brand identity as they expand into the Caribbean and Canada. We also proudly design their annual calendar, which is covered by 8,000 local policyholders.
Branding & Advertising | Logo | Annual Calendar | Radio & Television | Newspaper & Magazine | Online Banners | Events | Media Planning & Strategy | In-House Printing
BeRmudA Business
BF&M Group of Companies
Capital G needed a marketing partner to move them from a local, family run company to a dynamic international bank. Our brief was to help build a strong global brand that communicates the three core values of Clarien Group – client focus, team work, integrity.
Using our Saatchi and Saatchi network, we ensured that they reached their international target audience by partnering with PR powerhouse MSL Group who is ranked one of the world’s top 5 PR companies and has offices in twenty two countries.
Website | Collateral | Newspaper & Magazine | Stationery | Radio | Banner Adverts | Point of Sale
BeRmudA Business
Clarien
When it comes to showcasing the creative ways in which we apply our skills, nothing demonstrates this more than the work we do for the Fairmont Hamilton Princess. We’ve done it all, from the branding of their new restaurant 1609, with web site and even wooden menus, creating exciting collateral materials for general hotel use, right up to renovation signage and street banners to promote hotel special events.
Even when the Hotel needed some great designs to cover construction hoarding, we were happy to accommodate. Add all that to lobby signage and other general hotel signage, this client truly shows what we can achieve.
Logos | Menus | Website | Invitations| Hotel Map | Brochure | Banners | Branding | Outdoor Signage
HospitAlity
Fairmont Hamilton Princess
Working with a committee of industry professionals, we helped to create the largest on-island conference promoting the Captive Market, Bermuda’s regulatory environment, BIMA (Bermuda Insurance Management Association), and the strength of the island’s intellectual capital.
Website | Event Management | Branding | Merchandise | Signage | Media
inteRnAtionAl event
Bermuda Captive Conference
With aggressive timelines, GreyCastle was looking for an agency who could launch their brand in as little as four weeks. AAC Saatchi & Saatchi jumped to the challenge. Within this time frame we created a logo, website and stationery collateral that allowed them to get to market on time and with strong, memorable and relevant brand.
Branding | Website | Logo | Stationery | Promotional Items
inteRnAtionAl Business
GreyCastle
We know the Bermuda market, and we know retail. Working with local brands we help them get more bang for their buck from full media launches, to helping them maintain their social media pages, to events and outdoor banners.
Events | Social Media | Outdoor Banners | Logo | Branding | Radio | Newspaper
RetAil
iClick • Blucks • Washington Mall
4 Front Street, Hamilton, Bermuda | Tel. [email protected] | www.blucksbermuda.com
Works ofArt for the Wrist
Lovingly crafted and hand painted in their
workshops, every Halcyon Days bangle is
the perfect accessory for any occasion.
Wear them as a single item or stacked
and mixed for maximum impact.
AvAiLAbLe excLusiveLy At bLuck’s
You only get one chance to make a first impression. We have worked with the Yellow Fin Group to help develop different brand identities for their restaurants.
Logo | Signage | Menus | Merchandise | Website | Social Media
RestAuRAnt & dining
Yellow Fin Group
in the importance of giving back, to our employees, to our clients, to the consumer and to Bermuda.
We take enormous pride in the charities we support and we are actively involved in the island community and green initiatives.
We Believe
We’re in the business of getting people
to fall in love with our clients’ products
and services.
We set out to turn brands into
Lovemarks, which, unlike brands,
generate loyalty beyond reason.
We believe passionately in the power
of ideas to differentiate and motivate.
And to change the world for the better.
OUR INSPIRATIONAL DREAMTo be revered as the hothouse for world changing ideas that create sustainable growth for clients.
OUR FOCUSTo fill the world with Lovemarks.
OUR SPIRITOne Team, One Dream – Nothing is Impossible.
