company profile - insights
TRANSCRIPT
Research And Development Consultants
COMPANY PROFILE
KENYA| NIGERIA | SOUTH AFRICA
ABOUT US
Research & Insights Group has a high work ethic and prides itself in providing innovative, yet
practical market research and economic development answers to intricate challenging requests
from a wide range of clients.
Research & Insights Group Ltd. is an independent Market
Research & Economic Development
consultancy firm that provides a broad spectrum of
comprehensive market research solutions with experience
spanning over 35 years across Sub-Saharan Africa and the
continent at large.
NigeriaSenegal
Rwanda
Angola
South Africa
Research & Insights Group boosts of a team of professionals with an accumulated experience of
over 35 years working in different markets across Africa.
Kenya
Mozambique
Ethiopia
OUR MARKET REACH
Dubai
COUNTRIES
With headquarters in Nairobi, Kenya and network offices in
South Africa, Nigeria and Dubai, Research & Insights covers
markets across East, West, Central, Southern Africa and
the UAE.
We operate in the following African countries:
• South Africa• Swaziland
• Mozambique
• Kenya• Tanzania
• Uganda
• Rwanda
• EthiopiaOur African Coverage
Nigeria
Kenya
South Africa
• Nigeria• Angola
• Senegal
• Sierra Leone
Research & Insights niche is centered around two main pillars:
“We are among the leading providers of market research reports and industry analysis on products, markets, companies, industries,
and countries across Africa.”
2
Market And Social Research
Economic Development Studies
SERVICES
Brand Surveys Consumer Research Retail Audit Studies Market Entry Analysis Market Intelligence Studies Social studies
1
Tourism Studies Market Feasibility Studies Business Plan Formulation Trade and Investment Projects Land Development Projects
1 MARKET AND SOCIAL RESEARCH
Happy Friday YEY!!
Market and social Research division is centered around systematic investigation of the behavior, needs, attitudes, opinions, motivations or other characteristics of a whole population or a particular part of a population.
We help our clients to identify essential and critical
information around the 4Ps – Product, Price,
Promotion, and Place/Placement.
Our solutions are centered around understanding the market and your consumer.
“We bridge the gap between your businessand your consumers”
Understanding
the consumer?Why is my product not performing well?
How do I expand market share for my products?
How do I ensure brand visibility?
How do I attract more customers?
To gain insightful data, our philosophy stems deep in the very simple questions of Who? What? Where?
When? Why? and How? in order to provide objective, accurate and timely information to clients
(government, commercial and NGO’s) about issues relevant to their activities.
Brand surveys
Consumer Research
Market intelligence
Market entry
analysis
Quantitative MethodologyAnswers the question
“how many?”
Consumer InterviewsHousehold Interviews
Mystery ShoppingConsumer Panels
Desk ResearchObservations
Techniques include:
OUR METHODOLOGY
Qualitative MethodologyAnswers the questions
“how, what, why, where,
when?”
Focus Group Discussions (FGDs)In-Depth Interviews (IDIs)
Diary PlacementsEthnographiesDesk Research
Immersions
Techniques include:
We pride in achieving customer satisfaction in all our services from qualitative fieldresearch like Focus Groups (FDGs), to quantitative face-face interviews throughcompetitive costs, high data quality, timely delivery of our services, and catering to theuniqueness of every single client.
SUPERMARKETKFC
ECONOMIC DEVELOPMENT STUDIES
Research & Insights economic research with respect
to urban development focuses on the creation of
viable economic cities.
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Is there demand for my products/services?
What are the risks involved?
What is the best market entry strategy?
What are the Return On Investment?
“We focus on using research as the pinnacle for providing viable solutions to our clients.”
We help to identify and answer?
Land Development
Projects
Business Plan Formulation
Tourism Studies
Socio-economic analysis
Conduct feasibility studies to determine the long-term viability of
projects, based on the market conditions and trends.
OUR APPROACH
“We provide customized research solutions
through understanding our clients’ overall needs and
objectives.”
Collecting market intelligence to
inform solutions we provide to our clients is fundamental to our approach.
We work closely with a wide range of clients from different sectors and regions across public sector, private sector and local and national governments.
CLIENTS
Kenyan office (Headquarters):Moi Avenue-Uchumi House, 8th Floor P. O. BOX 18945-00100 NAIROBI, KENYA.Email: [email protected]
Nigerian Office:75, Iju Road, Suite 39&40 2nd Floor Crosstown Mall, Opposite MEF Petroleum,Agege Lagos State.Email: [email protected]