company profile q109

Company ProfileCompany Profile

Global Marketing

March 26th, 2009

Company Profile Q109 2

About AXIOMTEK


Our Mission Our Mission

Provide Embedded Provide Embedded Technology Technology

and Value-added Services and Value-added Services

to Support Our Partners to Support Our Partners

in the Lead of Vertical in the Lead of Vertical DomainsDomains


Core Values


PassionPassion

IntegrityIntegrity

Innovation Innovation

UncompromisingUncompromising

Honesty Honesty Passion for Passion for ExcellenceExcellence

Encourage for Encourage for InnovationInnovation

Core Values


Outlines and Outlines and

Organization Organization


Company Founded in 1990 Comprehensive Product Line in the Field

Industrial Computers Embedded Computing Platforms Panel Computers, Embedded Systems (eBox series) Network Appliances HMI, Data Acquisition & Control Acquires EtherWAN Industrial Ethernet/Fiber Switches

Listed on Taiwan Stock Exchange Market Since 2005

Ranked 682th on the Top 1000 Enterprises and Ranked 89th of the Best Operation Performance in Taiwan (2006)

Today…Today…


Business Development for

embedded World

DesignServices

Board LevelOEM/ODM

IntegratedServices

iSEC System Platforms

Mass Custom Services

Flexibility & Time-to-Market

Ethe

rWAN

Netw

orki

ng

ADSDisplay & Power

AXIOM

TEK

Computing

Gaming

ITS

Gaming

HMI

Network Appliance

Security

IndustrialAutomation

Digital Signage

Medical

Triangle Development Triangle Development & Vertical Approaches& Vertical Approaches


AXIOMTEK Business Strategy AXIOMTEK Business Strategy Product Strategy:

Embedded boards and modules Concentrate R&D resources on Intel leader accounting development Emphasize on green-earth with responsibility for low-power solutions Support embedded OS porting services of XPe, WinCE, Linux and QNX

Systems and platforms Challenge high expansion slot with fanless solutions for new compact

IPC series Dedicated eBOX platforms to approach vertical markets of

transportation, medical and digital signage, etc.

Touch panel computer Leading player of complete touch panel computers Value-add I/O and SCADA for automation HMI series Enhance regulation and certification for heavy duty applications


Embedded Core Technology vs. Embedded Core Technology vs. Vertical Applications Vertical Applications

Embedded Board Level Development

EmCo technology CPU Core logic, VGA, LAN, super IO chipsets, BIOS

•Vertical Ready Platforms

•Value-added creativity for vertical applications

•Quick HW, BIOS, EOS and system design, and meet particular

certification per request

•Develop new business model with channel partners, e.g. KA and OEM

•Open business model with alliance partners, e.g. software companies

Application Computing Platforms


Product Strategy and DirectionsProduct Strategy and Directions

Product Lines

EmbeddedBoards

System &Platforms

Panel Computers

AXIOMTEK Sectors

IndustrialEthernet

iMB

COM/ODM

IPC

eBOX

NA

Industrial HMI

Medical PC

KIOSK PPC

Media Con.

Ind. Switches

IndustrialDisplay

DP Solutions

DSA Platforms

EW/ADS Sectors

EMB


Sales Forces of AXIOMTEK GroupSales Forces of AXIOMTEK Group

Automation

eGeneralPlatforms

AXIOMTEK product lines

RSM for channel partner development

Infotainment

Gaming

OEM/ODM

BDM for KA development

ADS

EW

Infrastructure

EMB

COM/ODM

eBOX/IPC

NA

MPC

HMI

iCON

Medical

KIOSK/DSA

iMB


Embedded Boards & ModulesEmbedded Boards & Modules

Embedded Boards & Modules

EMB

COM/ODM

iMB Mini ITX, Micro ATX, ATX FF for gaming, POS, KIOSK and DS

Capa, Petit, EPIC, Pico-ITX, PC/104, slot-SBC FF for medical, automation, transportation

ETX, STX, COM Express and custom design

Core Competences:• Experienced on embedded board design and leader account with Intel, AMD and VIA • Custom BIOS with various VGA/LCD and multiport IO support • Wide temp. design capability for heavy-duty industrial applications


Systems and PlatformsSystems and Platforms

Systems and Platforms

General IPC/eBOX

eBOX for Transportation

eBOX for Communication

Appliance

eBOX for Infotainment

Cost-effective, expansible for general Industrial

Fanless, high intensive graphic, gaming, DS, KIOSK

Fanless, heavy-duty embedded system, battery backup

Multiport Ethernet for NA

Core Competences:• Quick ID/ME/SE custom design • Heavy-duty design capabilities; extended temp., fanless, anti-vibration, EMS and ESD • Embedded OS and API capability to value-add custom systems


Panel Computing PlatformsPanel Computing Platforms

Panel Computing Platforms

General PPC

Medical PC

KIOSK ODM

HMI Automation

P1000 metal series P2000 plastic series

Fanless, heavy-duty systems, optional SCADA and IO

Medical approval solutions, fanless and expansible

ODM driven, integration capability w/ peripherals of card reader, scanner, RFID, etc.

Core Competences:• Experienced in touch panel computer system design for HMI, Medical, Kiosk, etc. • RISC and CISC design capability, Integrated IO to be a Soft PLC HMI • Value-add system with remote and local diagnostic functions• Experienced in peripherals integration for KIOSK/POS applications • Specific environmental design capability with certification by request


What Directions We are ApproachingWhat Directions We are Approaching

Industrial Ethernet as a leader in connectivity

GP Electric Marine ITSIP

security …Quick design services of IPC/eBOX for vertical platforms

GP NA Medical DSA

Leading player of complete touch panel computers

GP Vehicle Medical KIOSK HMI

…

… DSA


AXUSYT Yang

President

ADS

Light Tseng President

EtherWANMitch Yang

CEO & President

AXCNYaping Chen

President

AXEUBill ShenPresident

AXIOMTEKYT Yang

Chairman

AXIOMTEK Group Org. AXIOMTEK Group Org.

AXCA AXGM

AXFR

AXIL

EtherWANUSA

AXMA, AXNJ, AXNH, AXPA

AXPL

ADSChinaAXBJ

AXSH

AXSZ

AXDG


ADMYaping C.

(S)

IMB Manuf.Henry L.

RBU2Jason Y.

RBU1YT Y.(S)

ACPPeter P.

ECPDavid C.

Finance

Accounting

HR & GA Euro. USASubsidiary

TW Japan

Emerging

SystemIntegration

Operation in ChinaECP

ElectronicEngineering I

BIOS

ElectronicEngineering II

MechanicalEngineering

PPC/eBOX

IPC

Shareholders

Chairman & CEOYT Yang

Board of DirectorsAudit Committee

SystemEngineering

BDM

ChinaSubsidiary

Global Marketing

COOYaping

Embedded OS

HMI

NA

AccountSales

Supply Chain

QualityEngineering

QA / CS MIS

Manufacture

Engineering

QC

IntegrationGolden Y.

QE & CSYaping C.

(S)

AXHQAXHQAXIOMTEK, Headquarters

As of March 1, 2008

AdvancedDesign

SoftwareEngineering


..

Shanghai

.

DüsseldorfParis

Taipei1990 AXIOMTEK2004 EtherWAN2007 ADS

Shenzhen

BeijingWarsaw

Global DevelopmentGlobal Development

2008forcast

7

1

-

1

-

ChinaADS

12

-

1

-

1

Taiwan

400

1

1

2

3

Taiwan

8-111-2Logistics Hubs

681201081862648Employee

R&D / Engineering

Manufacturing Plants

Sales Offices

RegionCompany

1

1

1

TaiwanEtherWAN

-

-

1

Americas

-

-

3

Europe

5

7

23

Total

-

-

1

Japan

1

2

3

ChinaAXIOMTEK

1

1

9

Americas

Tokyo

DonggunDonggun

MAAXUSNJ

NH

PA

FLILTX

CACA

AXEU AXCN.

..

.

.. .

.

..

.

.

..


LCD BIOS support, Customer

Applications Consulting, FAQ 9Application Eng.

Chassis & ID Design16Mechanical Eng.

130Total

System Integration and Verification11System Eng.

DVT, QE, FCC,CE19Quality Eng.

Windows CE, XP Embedded,

QNX, Embedded Linux,

BIOS Porting, TCP/IP Protocol, Serial

Server, POE

25Software Eng.,

Embedded OS,

BIOS, Driver

Industrial Computer and Network HW

Design50Electronic Eng.

CapabilityManpowerFunction

Engineering Manpower in 2008Engineering Manpower in 2008


Sales DistributionSales Distribution


Regional DistributionRegional Distribution

Europe 31.4%

America 37.3%

Taiwan 10.0%

ROW 9.7%

Japan 7.2%

China 4.3%


ECP IPCPPC/eBox NA

16.8%

21.2%

17.0%

6.9%

10.0%

HMI/DAC

5

10

15

20

25

17.3%

Others

10.8%

iCOM(EtherWAN)

Product Distribution Product Distribution (included EtherWAN)(included EtherWAN)


Achieve US$200 millions worldwide revenue in 2010 Develop as channel leader in our industries Become a leader of Industrial Ethernet solutions in ITS

market Explore Gaming market and build up core competence of

GMM technology Establish long-term core competences of computing,

networking and display technologies to serve industrial world

Model of community responsibility and enterprise value

Where We Want to Be Where We Want to Be


Manufacturing CapacityManufacturing Capacity

Quality AssuranceQuality Assurance

IT Infrastructure IT Infrastructure


Flexible production capability and assembly line Professional CPU card, motherboard, embedded board,

module, add-on card, hub, switch manufacturer RoHS compliance PCB assembly line Chassis manufacturing, engineering and design Quality assurance system ISO-9001 / ISO-14000 certificates Clean room

Manufacturing CapabilityManufacturing Capability

Assembly Line Clean Room SPI: Solder Paste Inspection


Professional Sony SMT Lines

(RoHS Compliance)

Computerized Dual Wave

Lead-free Soldering Furnace

N2 Lead-free Soldering System


Best in Class Process

High Capacity & EfficiencyHigh Capacity & Efficiency


ICT Test (In-circuit Test)

AOI Machine - Automated Optical

Inspection System


Chassis Design, Engineering, Manufacturing


Lab: Temperature/HumidityLab: Temperature/HumidityLab: Vibration testLab: Vibration test Lab: Drop testLab: Drop test

Reliability and Compatibility SW and HW compatibility test Networking test Power on/off Environment, Vibration, Drop etc.

SIT (Signal Integration Test) High/Low speed signals and power signal verification Graphic (VGA, LCD interface), LAN, USB signals verification

Design VerificationDesign Verification


EMI/EMC ChamberEMI/EMC Chamber Conducted LabConducted Lab

EMI/EMC EMI Chamber (7M * 4M * 3M) Conducted Testing Lab ESD, Surge and EFT Testing Lab Debugging Lab

Design VerificationDesign Verification


Global InfrastructureGlobal Infrastructure

SAP ERP/HR

eRMABusinessIntelligence

Global VPN Network

Website/Partner Zone

Internet

AXUSAXUS AXCNAXCN AXEUAXEU

Prospects

eServiceMIC/DCC Webflow

PremierPartners

Customers

Internal View:Function-oriented Structure

External View:Customer-oriented Structure

Global IT infrastructure to be flat of our communication barrier 1.Implement comprehensive Information Systems to innovate processes and

to gain competitive edges2.Build Global VPN to facilitate Global Collaboration3.Rollout SAP ERP in all subsidiaries to achieve Global Operations4.eRMA, eService and Website/Partner Zone to deliver Global Services

Shop FloorSystem


Embedded Partner

(Microsoft Windows)

Communication Alliance

(Intel Associate Member)

Best Customer

(VIA, 2006)

Best Customer

(Intel, 2005)

Won Award

“Symbol of Excellence”

In Taiwan (1999)

Product of the Year

(Internet Telephony,1999)

Product: AX6122

Best of Show

(CT EXPO, Spring 2000)

Product: AX6149A

Best of Show

(CT EXPO, 2001)

Product: AX6113

Best Product Award

(French PC Achat, 2006)

Product: ExBoot

NSTL Standard

Product: SBC8168VEE

Product of the Year

(CTI Magazine, 1998)

Product: AX6151A

Best of Show

(CTI EXPO, Fall 1998)

Product: AX6151A

Best of Show

(CTI EXPO, Spring 1998)

Product: AX6156E

Best of Show

(CT EXPO, Fall 1999)

Product: AX6153

Awards and RecognitionsAwards and Recognitions

Thank You

company profile q109

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