Fincon Solutions-

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SolutionsCompany Profile

DisclaimerThis presentation has been prepared by Fincon Solutions Private Ltd. (‘FSPL’) and does not constitute a prospectus or placement memorandum or an offer to acquire any securities. This presentation or any other documentation or information (or any part thereof) delivered or supplied should not be deemed to constitute an offer. No representation or warranty, express or implied is made as to, and no reliance should be placed on, the fairness, accuracy, completeness or correctness of such information or opinions contained herein. The information contained in this presentation is only current as of its date. Certain statements made in this presentation may not be based on historical information or facts and may be ‘forward looking statements’, including those relating to the general business plans and strategy of FSPL, its future financial condition and growth prospects, future development in its industry and its competitive and regulatory environment. These forward-looking statements involve a number of risks, uncertainties and other factors that could cause actual results, opportunities and growth potential to differ materially from those suggested by the forward looking statements. These risks and uncertainties include, but are not limited to risks with respects to its consultancy and Project advisory business. FSPL may alter, modify or otherwise change in any manner the content of this presentation, without obligation to notify any person of such revision or changes. This presentation cannot be copied and disseminated in any manner. No person is authorized to give any information or to make any representation not contained in and consistent with this presentation and, if given or made, such information or representation must not be relied upon as having been authorized by or on behalf of FSPL. This presentation is strictly confidential.

C O M PA N Y H I S T O R Y

Fincon Solution Private Limited was formally incepted on 17th Aug 2008 in

Bhubaneswar, the state capital of Odisha & popularly called the Temple city of India.

The company is basically belongs to consulting industry primarily deals with ‘Project

Advisory/Finance’ & ‘Financial Advisory’ work.

We advised our clients right from the project conception stage followed by

preparation of the project report, Financial model and its Techno-commercial

appraisal with the support of accredited institution with optimal financial structuring.

Our Project Advisory would also include turnkey advisory services on financial

structuring, implementation and documentation aspects of Green-field Projects &

Brown Field Projects

The scope of work ranges from negotiations with Banks, Financial

Institutions and Multilateral agencies for obtaining the final loan sanctions.

Our Project Advisory Services broadly include:

1. Review of the Project Structure and Project Costs including various

assumptions. 

2. Capital Structuring

3. Identification and evaluation of various sources of finance

4. Financial modelling

5. Risk Analysis and Allocation

KEY PRODUCTS RANGE

Key Products

Debt Syndication

Equity Advisory

Management Reporting Consultancy

Financial & Operational Outsourcing

Risk Advisory & Compliance

BRIEF OVERVIEW OF FOUNDER & PROMOTERS

The story of Fincon solutions is intrinsically tied to the story of Mr. Jagabandhu

Patra, the founding member. His wondrous journey from L&T construction

company to architecting project financing in Odisha is synonymous with Fincon’s

sweeping achievement in the field of project finance & Financial advisory work..

Mr. Jagabandhu Patra, a qualified chartered accountant by profession completed

his professional education in the year 2006. After that he joined L&T construction

company in Chennai. Later on he had settled down to a flourishing Audit practice

in Bhubaneswar, Odisha when the pangs of an unfinished dream started. These

pangs continued to gain ground, strong and silent until that one day, when Mr.

Patra realized that he was consumed by the overwhelming need to lay the

foundation for his vision. The vision to start an independent company for debt

syndication, Project Advisory & financial offshoring & advisory work. This laid

the foundation of Fincon solutions Private Ltd.

BRIEF OVERVIEW OF FOUNDER & PROMOTERS

Sagar Kumar Ray

Eppili Kumar Swamy

Vinit Kumar Lalani

Bismoya Kumar

Mohapatra

PROMOTERS BACKGROUND

Mr. Sagar Kumar Ray- Managing Director

Sagar Kumar Ray, founder member cum Managing Director of the company

has been instrumental in the business development of the Fincon Solution Private

Limited . A great resource with par excellence knowledge on international

business. He has been guiding the company from sales and marketing side.

Bismoy Kumar Mohapatra

Bismoy kumar Mohapatra, a Graduate with a MBA degree has played a pivotal

in the creation of Fincon Solution Private Limited. He has previously worked

with IPICOL and currently he is also a partner in Orisons Minerals & Properties,

a domestic focused Iron Ore trading entity. Mr. Mohapatra is having rich

experience in this line of activity & takes care about day-to-day operational

functions of the company.

CONSULTING INDUSTRY-AN OVERVIEW

According to the ESCAP (Economic & Social Commission for Asia & Pacific) report, the number of consultancy organizations and consultants in India is now well over 4000 with annual turnover of Rs.1000 crores which include consultancy exports as well

The consultancy organizations in India are directly or indirectly supported by more than 1,000 R&D institutions and research laboratories both under CSIR as well as other major scientific organizations such as DRDO, Atomic energy and space.

Largest concentration of consultancy organizations is in the four metropolitan cities Delhi (25.7%) has the highest number of consultancy organization among four metropolitan cities followed by Mumbai (25.5%) Chennai (12.1%) and Calcutta (9.1%).

M I L E S TO N E - F I N CO N S O LU T I O N S

2008- incorporated as Private Limited Company

2009- Was got its first big takeover cum enhancement project Worth `30 Crore for a biggest regional PDS item supplier & get it financed by Bank.

2010- Successfully contributed towards getting approval for Working capital advance of `. 105 Crore limit for one of the biggest excavation & iron ore trading concern in Odisha.2011- Has worked for setting of Aluminum extrusion unit in the name of Swain Aluminum Pvt Ltd at Khurda, Odisha worth `.23 Crore followed by preparation of the project report, Financial model and its Techno-commercial appraisal with the support of accredited institution with optimal financial structuring.

2011- Successfully completed establishment of Healthcare project of Apollo clinic at Berhampur, Odisha worth `.6 Crore

F I NA N C I A L AT A G L A N C E

` in Lacs. FY 209-10(Audited)

FY 2010-11 (Estimated)

FY 2011-12 (Projected)

Income Statement

Gross Turnover 9.70 25.30 54.26Net profit After Tax 2.30 8.65 18.64Cash Profit 2.53 9.84 20.29Balance Sheet

Gross Fixed Assets 1.05 5.49 10.26Net Worth 6.14 9.27 12.54Equity 4.00 9.61 10.78Significant Ratio

Net profit to Sales% 23.72 25.46 25.67Current Ratio 4.57 3.28 3.65EPS(INR/Share) 2.30 2.68 3.27

TurnoverTurnover

Turnover

0

10

20

30

40

50

60

Fincon Solutions Private Limited

2011-122010-112009-10

Audited, Estimated & Projected Turnover

Turn

over

in L

acs.

F I N C O N S O LU T I O N S - A YO U N G & DY NA M I C CO M PA N Y

Why Fincon

"The 3 variables have helped us build consistent growth in the last 3 years of our operation."

Consistency

Cordiality

Convenienc

e

D E L I V E R E D P RO JECT A DV I SO RY WOR K

Financial feasibility & takeover project for Orissa Order supplier Private Limited

Financial feasibility & takeover project for Kalinga Commercial Corporation Limited

Project report & TEV study for Setting up of aluminum Extrusion Plant with manufacturing

capacity of 6000 tonne Per Annum

Establishment of Apollo Health care clinic at Berhampur, for Specimens Holdings Ltd

Flying training institute by Fly Air Aviation Pvt Ltd

Project Report on M/s Gurudev tyres for opening of Tyres & tubes with multi facility

like under the brand name of JK tyres

Project advisory work for setting up of Engineering College by Mahavir institute of

Engineering & Technology

ACTION PLAN ON GENERAL INSURANCE VERTICALS

Main outline of Presentation

A n o v e r v i e w o f m a r k e t d y n a m i c s i n O d i s h a

M a r k e t e n t r y S t r a t e g y

S a l e s & D i s t r i b u t i o n S t r a t e g y

OVERVIEW OF MARKET DYNAMICS-ODISHA

OVERVIEW OF MARKET DYNAMICS-ODISHA

L o c a t e d i n t h e E a s t e r n r e g i o n o f I n d i a , O d i s h a h a s a

p o p u l a t i o n o f 4 . 1 C r o r e

T h e c o a s t a l s t a t e h a s a n a r e a o f 1 5 5 , 7 0 7 s q k m a n d

a c c o u n t s f o r 4 . 9 p e r c e n t o f t h e t o t a l l a n d a r e a i n I n d i a .

O d i s h a ’ s a d m i n i s t r a t i v e c a p i t a l i s B h u b a n e s w a r . T h e

s t a t e h a s 3 0 a d m i n i s t r a t i v e d i s t r i c t s .

C u t t a c k , R o u r k e l a , B e r h a m p u r , B a l e s h w a r a n d P u r i a r e

t h e o t h e r l a r g e c i t i e s i n t e r m s o f p o p u l a t i o n , a f t e r

B h u b a n e s w a r .

Odisha in Figures

Parameter Odisha All States Source

Economy

GSDP as a percentage of all states GSDP 3.0 100.0 CMIE, as of 2009-

10, Current pricesAverage GSDP Growth % 15.5 11.8 CMIE, 2000-01, to

2009-10Per capital GSDP (US$) 748.5 992.5 CMIE, as of 2009-

10Physical Infrastructure

Installed Power capacity (MVV) 4,059.3 159,398.5

Central Electricity Authority as of March 2010

GSM Cellular subscribers (No) 13,467,378 456,586,162

Cellular operators Association of India as of June 2010

Odisha in Figures-continued

Broad Band subscribers (No)

48350 49,81,976 As of October 2009

National Highway Length (KM)

3704 70548 Ministry of Road transport & Highways, Annual Report 2009-10

Major & Minor ports (No)

1+2 12+187 Indian Ports Association

Airports (No) 1 133 Airport Authority of India

Investments

FDI Inflows(US$ Billion)

0.3 120.2 Department of Industrial policy & Promotion, April 2000 to May 2010

Outstanding investments (US $ Billion)

203.9 1972.6 CMIE, as of March 2010

KEY INDUSTRIES WITH POLICIES THRUST & FACTOR ADVANTAGES

SOCIO ECONOMIC SNAPSHOT

Age wise population distribution in Odisha as in the Year 2011

27%

29%22%

15%7%

Population Matrix0-14 15-29 30-44 45-59 60-74

CONSUMER EXPENDITURE ON HOUSEHOLDS GOODS & SERVICES

O r i s s a i s a h e a d c o m p a r e d t o a l l - I n d i a i n s h a r e o f p e r c a p i t a e x p e n d i t u r e o n f o o d a n d d u r a b l e g o o d s .

W i t h r e g a r d s t o s h a r e o f e x p e n d i t u r e o n e d u c a t i o n , a n d m e d i c a l s e r v i c e s , t h e s t a t e i s c o m p a r a b l e t o t h e a l l - I n d i a l e v e l .

S h a r e o f a v e r a g e m o n t h l y p e r c a p i t a e x p e n d i t u r e o n h o u s e h o l d g o o d s a n d o t h e r s e r v i c e s

Food Education Medical Durable Goods0.00%5.00%

10.00%15.00%20.00%25.00%30.00%35.00%40.00%45.00%

Consumption Pattern in Urban Area

All IndiaOdisha

CONSUMPTION PATTERN-CONTINUED

Food Education Medical Durable Goods0.00%

10.00%

20.00%

30.00%

40.00%

50.00%

60.00%

70.00%

Consumption Pattern-Rural Area

All IndiaOdisha

PER CAPITAL GSDP(GROSS STATE DOMESTIC PRODUCT Odisha’s per capita GSDP in 2009-2010 was US$ 786.6.

Per capita GSDP has increased at a CAGR of 13 per cent between 1999-

2000 and 2009-2010.

The per capita GSDP is relatively higher in the district of Khurda, which

is home to the capital, Bhubaneswar, than in the rest of the state.

PER CAPITAL GSDP-10YEARS AT A GLANCE

1999-00

2000-01

2001-02

2002-03

2003-04

2004-05

2005-06

2006-07

2007-08

2008-09

2009-10

0

100

200

300

400

500

600

700

800

Per Capital GSDP (US$)

Per Capital GSDP

CAGR 13%

MARKET ENTRY STRATEGYMarket Entry Strategy

Vision & Mission

Objectives

Overall strategy

Positioning

Value Proposition

Brand

Target segments

MARKET ENTRY STRATEGY

• To be the preferred and most trusted one

stop destination for General Insurance

products & Services in Odisha

Vision

• To bring peace of Mind to our clients by

protecting them from Financial RiskMission

• Primarily the main objective of the company will be tapping the potential Motor segment by tie-up with the Major dealers of LCV & Commercial vehicle

Objectives

MARKET ENTRY STRATEGY

• Engineering insurance coverage for new projects as country’s infrastructure expenditure is likely to be Rs. 47 Lakh Crore which also includes the various developmental ongoing projects in Odisha

Overall strategy

• Our target market is Small-town District & the ideal client in the age group of 45 - 75 who owns his own home and car and is debt free & Has exhibited stable family patterns and is known and respected in the community

• A similar profile should be used for commercial prospects with emphasis placed on the well-run, profitable business that has exhibited good claims experience.

Positioning

• Finding and understanding the needs of the customers

• Partnering with the customers• Helping the customers to achieve his business and

other objectives by the purchase of the right product or service.

Value Proposition

• The Brand aegis of L&T and reputation for

strong customer support will help company

to ensure better revenue generation

Brands

Target Segments

Bank Channels

Corporate house & SME

Commercial LCV & MV Dealers

Rural segments (Small towns & Cities)

MARKET ENTRY STRATEGY

SALES & DISTRIBUTION STRATEGY

In India insurance is sold & not bought. The consultative approach to selling

is the modern approach, which helps customers & prospects to buy. Here, the

customer is seen as a person to be served and not a person to be sold. It helps

the purchaser to make an intelligent decision. Our four step process for

craving out the sales strategy will be:

Sales Strategy

Need discovery Selection of the product

Need satisfaction presentation

Serving the Sale

Typically our distribution strategy will be routed through three channel which is as follows:

Fincon

Corporate Team Bank Channel Sub Agents

Deals with all corporate & SME segment with

premium of more than 10 Lacs

Primarily deals with the tie-up Banks

RRB mode

Urban Based

SALES & DISTRIBUTION STRATEGY

CONCLUSION

With increased competition among insurers, service has become a

key issue. Moreover, customers are getting increasingly sophisticated

and tech-savvy. People today don’t want to accept the current value

propositions, they want personalized interactions and they look for

more and more features and add ones and better service. So by

analyzing those perspectives we can hopefully expect there is an

increasing need of customer centric approach in particular along

with right mixture of products & services with higher penetration.

F I N CO N S O LU T I O N S P R I VAT E L I M I T E D

Regd. Office-

HIG 150, VII, SaIiashree

Vihar,Bhubaneswar-751021

Operating office-

B-8, Silicon Lane, Orisons

Tower, Sahid Nagar,

Bhubaneswar-751007