comparative analysis of idea and airtel

8/11/2019 Comparative Analysis of Idea and Airtel

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Sinhgad Technical Education Societys

SINHGAD INSTITUTE OF MANAGEMENT44/1, Vadgaon (Budruk),Off Sinhgad Road, PUNE. 411 o41


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Submitted By

SR NO. NAME ROLL NO.

1 Pranav P. Dadge 05

2 Prafull Kachkute 13

3 Amul C. Gole 10

4 Praveen P. Sharma 485 Anandkumar Tripathi 57

Under The Guidence Of

Dr. Sheetal Khandre


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Introduction To Study

Today the telecommunication sector is very important in INDIA. There is very tough competition

between various companies

Now a days telecommunication companies offering various plans or benefits to customers to

outstand the competition in the market.

After the liberalization of the Indian Telecom Sector in 1994, the Indian cellular market witnessed asurge in cellular services.

By 2005, there were a total of 12 players in the market with the five major players being Bharti

Tele-Ventures Limited (Bharti), Bharat Sanchar Nigam Limited (BSNL), Hutchinson-Essar limited

(Hutch), Idea Cellular limited (Idea) and Reliance India Mobile (RIM), and Tata Indicom.

The most important consumer segments in the cellular industry were the youth segment and thebusiness class segment.

Bharti Tele-Ventures adopted celebrity endorsement as its chief promotional strategy.


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Objectives Of The Study

To identify the difference between market performance of Idea industry and Bharti Airtel .

To Study the market of Idea industry and Bharti Airtel on big scale sector.

To compare various parameters of marketing strategies, advertising,future prospect for the two

companies and government policies.

To study customer buying behaviour and factors which influence the purchase decision process.

To know how the company has been successful in encountering the aggressive marketing strategies

of companies.


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Scope Of Study

Target population was the mobile users, who are using GSM technology.

Target geographic area Sample 200 was taken.

To these 200 people a questionnaire was given, the questionnaire was a combination of both open

ended and closed ended questions.

The date during which questionnaire were filed.

Finally the collected data and information was analysed and compiled to arrive at the conclusion

and suggestions given.


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Limitations Of Study

The responses collected are perception based so the nature variant can bebiasing factor.

We were not able to cover the Whole Campus.

The time for the research was limited.


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Hypothesis

There is relation between sale of sim cards and services provided by Idea Cellular and Bharti AirtelAirtel to the customers.

Idea cellular Ltd. Provides good call rates and SMS plans to the valuable customers.

Bharti Airtel Provides good call rates and SMS plans to the valuable customers.

Idea cellular Ltd. Provides a better customer care services to the valuable customers.

Bharti Airtel Provides a better customer care services to the valuable customers.

Idea cellular Ltd. Using a good marketing stratergy.

Bharti Airtel uses a good marketing stratergy.

both the companies have been challenging each other to Gain market shares.


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Literature Review

In 2009-10, Project of customer satisfaction shows that Airtel was the laeding company among allcompanies to provide better services to the valuable customers.. Their Call rates where almost

showing lower than other companies and provide different services.

The Business World Journal publish that, From last 5 year Idea Cellular Ltd. Provided

continuously better range/ mobile network to the each corner of the country. Idea company known

for best network provider company.

In May,2013 Airtel network towers were sealed, because of internal business contract, So, Today the

airtel customers did not access the 3G network in each corner of cities as well as suffering from

weak signal / network to the mobile. So, many customers swith to the idea and vodaphone

companies.


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Research Methdology

Research Methdology is the systemetic, theorotical analysis of the method applied to a field ofstudy, or the theorotical analysis of the body of the method and principles associated with a branch

of knowledge.

The primary source of data collection is through questionnaire. The questionnaires are distributed

among 200 peoples and their view is recorded and used in analyzing the data .

The secondary sources includes online sites, newspapers and templates from AIRTEL and IDEAdistributions centers.

Research TypeExplanatory Research

Methodolgy

Primary DataSecondary

Data


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Are you availing services of any

mobile operator?

0

50

100

150

200

250

Yes No

Total=200


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If Yes, please specify your

operator

23%

45%

8%

6%

9%

4%

3%2%

Bharti Airtel

Idea

Reliance

BSNL

Vodafone Essar

Tata Docomo

Aircel

Uninor


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Which mobile operator do you

use?

0

10

20

30

40

50

60

70

80

90

Idea

Airtel


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What do you prefer most?

0

10

20

30

40

50

60

70

80

90

Prepaid plans Post-paid plans

86

50

Total-136


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Which operator provides a better

network?

95

41

Idea

Airtel


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Do you collect any information search before

making purchase?

0 20 40 60 80 100 120 140

Yes

No

124

12


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If yes, which sources are used?

5%

39%

30%

10%

13%

3%Magazines

Dealers

Internet

Pamphlets

Reference

Any other


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Which network provider is better in

terms of call rates and SMS plans?

SMS plans

Call rates

32

38

34

32

Idea Airtel


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Which network provider has a

better customer care?

68%

32%

Idea Airtel


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What are the features you look for in an operator

before making purchase decision?

0

5

10

15

20

25

30

Brand credibility Price and

Discount

After sales

Services

Value for money

Idea

Airtel


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Which of these parameters attract

you while purchasing any

connection?

0

5

10

15

20

25

30

35

40

45

50

Good Network Discount scheme Service package

Idea

Airtel


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How would you rate the

experience with Brand?

0

5

10

15

20

25

30

Excellent Good Average Poor Worst

Idea

Airtel


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If you have to purchase a new

connection or product in near future,

which Brand will you go for?

Idea

63%

Airtel

37%


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Suggetions

Idea should introduce new innovative offers from time to time to attract new customersand stay aheadin competition .

Idea should reduce SMS rates.Airtel have better SMS plan that Idea

Should remove the threat of unwanted VAS.

Idea should improve their customer care facilities.

Price should be as competitive as other company maintains

Distributions of new connection should be in reach of customer pocket

Idea must undertake extensive promotional activities like advertisements must be released in different

Medias to create brand awareness.

Airtel Should improve their networks.

Airtel should reintroduce 3G where they disabled in respective places.

Catalogues should be distributed among customers.


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Findings

Idea is the leader of the telecom sector.

Maximum number of respondents are using prepaid plans

Most of the respondents are highly satisfied by in respect to the services of Idea as compared to Bharti Airtel.

Almost all the respondents believe that they pay at par performance and quality Of services.

Idea call rates are better then Airtel.

Most people study about the product and offering and services on internet before making purchase.

It is found that people are more consideration is given to Brand credibility and price And discount followed by

after sales service and value for money.

Almost all the respondents are fully satisfied by the network given by Bharti Airtel as compared to Vodafone.

Maximum number of respondents are aware all the promotional strategies offered by the company.

The marketing mix variable of Bharti Airtel is most effective is product range.


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Conclusion

After analysing the findings of the Research, we can conclude that Idea lagged behind itscompetitors as far as customer service and availability is concerned.

The maximum no. of people who use the mobile are the age group of 20 to 28.

As IDEA is the only company having the maximum no. of mobile connections so it must seriously

look into the loop holes of the existing customer services department .

As we know that now Idea has already launched its product its product with logo An Idea can

change your LIFE hasalready became popular in market .

For this Idea has to work on its all marketing strategies, marketing, promotion, brand images etc.

Idea has to take Airtel very seriously and update its own strategies from time and when the needarises.

With aggressive marketing strategies Idea has to target rural India 70% of population of India lives

in these areas.


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comparative analysis of idea and airtel

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