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Comparative survey on category managemen

and its Effects on Sales and CustomersSubmitted By-Aniket GanooPiyush BahatkarRohit Heda

Chetan KamatAbhishek ChoubePraveen GuliaJitesh Kumar

Mayank BawejaSakshi ZutshiSatish Biradar

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Introduction

Category management is a kind of retail businessmarketing strategy where the retailers analyze thecustomers and products.

The interaction between customers and products is

studies.Products are collated into groups called categories.

These categories are considered as separate business

units.They go through the normal business processes of

determining the profitability trends and sales.

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Which store do you visit?

Food bazaar

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Reliance Fresh

D-mart

Spencers

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How often do you visit that store?Daily

Few times a week

Weekly

Few times a month

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Which store provides you the maximum

range of varieties?SpencerFood bazaar

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Reliance Fresh

D-Mart

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What is more important to you?

Discounts

Proper management of categories

Price

Offers

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Does the proper management of

categories make any difference to yourshopping experience?

Yes

No

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Does the proper management ofcategories influence you to buyMORE products than you had

initially planned?YesNo

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How would you rate the ease of searchfor a particular product in the store youvisit?Very easy

EasyIndifferent

Confusing

Very confusing

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Do you think older and more expensive

products are getting more preference thanthe new but cheaper products?

Yes

No

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Which of the following do you think hasthe most convenient layout for shopping?Spencer

Food bazaar

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Reliance Fresh

D-Mart

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Conclusion

Category management plays key role to increase thesales in retail stores.

It is an effective management technique which helpsto attract the customers.

It gives an ease to the customers and makes theirshopping experience more efficient.

It has been found from the survey that proper

management of categories is more important thanPrices ,Discounts and Offers.