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Comparative survey on category managemen
and its Effects on Sales and CustomersSubmitted By-Aniket GanooPiyush BahatkarRohit Heda
Chetan KamatAbhishek ChoubePraveen GuliaJitesh Kumar
Mayank BawejaSakshi ZutshiSatish Biradar
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Introduction
Category management is a kind of retail businessmarketing strategy where the retailers analyze thecustomers and products.
The interaction between customers and products is
studies.Products are collated into groups called categories.
These categories are considered as separate business
units.They go through the normal business processes of
determining the profitability trends and sales.
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Which store do you visit?
Food bazaar
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Reliance Fresh
D-mart
Spencers
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How often do you visit that store?Daily
Few times a week
Weekly
Few times a month
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Which store provides you the maximum
range of varieties?SpencerFood bazaar
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Reliance Fresh
D-Mart
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What is more important to you?
Discounts
Proper management of categories
Price
Offers
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Does the proper management of
categories make any difference to yourshopping experience?
Yes
No
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Does the proper management ofcategories influence you to buyMORE products than you had
initially planned?YesNo
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How would you rate the ease of searchfor a particular product in the store youvisit?Very easy
EasyIndifferent
Confusing
Very confusing
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Do you think older and more expensive
products are getting more preference thanthe new but cheaper products?
Yes
No
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Which of the following do you think hasthe most convenient layout for shopping?Spencer
Food bazaar
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Reliance Fresh
D-Mart
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Conclusion
Category management plays key role to increase thesales in retail stores.
It is an effective management technique which helpsto attract the customers.
It gives an ease to the customers and makes theirshopping experience more efficient.
It has been found from the survey that proper
management of categories is more important thanPrices ,Discounts and Offers.