Tabloid and Broadsheet newspapers

Jodie Leigh Holmes

Tabloid front cover‘U –turn’ is a car manoeuvre that relates to Jeremy Clarkson's job type personalising the article for him.‘Reverse gear’ also relates

to his job type. This is a joke aimed at him which adds a laid back feel to the newspaper which Tabloid is well known for.

This part of the page uses graphics to represent to clock on a dashboard.

These text boxes get straight to the point summery of the situation and article instead of prolonging the end result which is typical of a broadsheet newspaper.

Time line creates suspense making readers intrigued in what happened between this time resulting in his end apology

Colloquial lexis used here: ‘Er’ shows slang used to hesitate his answer showing he is unsure. This reaches to working class audiences which you wouldn't find in a broadsheet.

David Cameron is present here creating drama and suspense of what such an authoritive figure has to say.

‘Reverse gear’ relates to his job and also connotes negativity. ‘Reverse’ is going backwards which therefore is further from positive. Therefore this implies his career will go downhill(in reverse) as he has upset the nation.

Here Clarkson is scratching his head, making him look ‘silly’ giving off the fact he's a bit of an ‘idiot’ getting the audience on the newspapers side. This plays on the stereotypical image of someone stupid, being helped by the ‘er’ used here too.

Tabloid inside story Colloquial tone set through lexical use such as ‘silly’, creates a laidback approach to the story which is typical of a tabloid newspaper.

‘U turn’ used once again relating to the front cover and his job type almost ‘digging’ at him.

Images are used to give a visual story about the events of what happened adding an interest to the audience which is typical of a tabloid newspaper. This page almost looks like a poster as it makes extreme effort to jump out to the audience.

Quotes from celebrities on their views about Clarkson's offenses are present here from twitter giving more information to the readers of other peoples opinions. This gives the bigger picture but in different forms.

Other peoples opinions overload the page here which doesn't normally feature in broadsheet newspapers.

An authoritive figure, David Cameron is featured in the article adding severity to the story and drama.

Lexis throughout the article makes an effort to intrigue the readers with language such as ‘blundering, infuriates, inability and warped’.

Hear shows what Clarkson had to say and therefore gives a balanced view of his antics allowing the viewers to gain their own feelings towards the situation.

Broadsheet front cover

Small text is used above the image. This suggests a more intelligent reader that would read their story of their own accord.

Subtle colours are used with white text on light blue therefore showing that the text is ‘in your face’ on the page and that if someone decides to read it they can, if not it isn't an issue.

Jeremy is standing in a normal position. This shows that he isn't making a fool of himself like the image in The Mirror and therefore the image is a more neutral representation of him.

Here the image caption says ‘Here Clarkson flying out of Heathrow airport to Beijing yesterday’. This implies he is fleeing the country due to the remarks he has made. This implies he probably feels unwanted and an enemy to the public.

To balance the quote about fleeing the country, it continues that he said he had ‘not for a moment intended his remarks to be taken seriously’. This almost balances the views out and creates a neutral argument stating true statements leaving the audience to make up their own opinions.

Here it says ‘Clarkson v the unions’. This almost makes out as if there is a war ahead using the ‘v’ as it generally means ‘against’. This creates more drama over the situation.

This front cover story is very small and only includes a small amount of text with an image. This doesn't create drama of the story which is typical of a broadsheet newspaper. It doesn't strive to catch attention which tabloid newspapers do.

Here’s the main story of this front cover is a more serious story about ‘poverty’. This shows that the Clarkson story is not a main issue and that it is being over dramatised as in tabloid newspapers.

Broadsheet inside story

Here the word ‘silly’ is in inverted comers. Tabloid paper used this word but casually instead of quoting meaning that this broadsheet newspaper is more formal, as the word had been extracted from another source. This reaches to a higher class of working people.

This image follows the standard rules of any image as all 3 are in a line. These are normal poses and don't portray any of them to be ‘idiots’ which is typical of a tabloid newspaper.Clarkson is the tallest of the image and therefore directs the article to him and the attention of the viewers.

Clarkson's facial expressions also show that he is stressed in opposition to the ‘jokey’ faces that his fellow colleagues have with a slight smirk. This shows who has caused the controversy with knowing who they are. This suggest Clarkson knows his wrong doings which lead to his late apology.

Here this inside page doesn't draw immediate attention in any aspect of texts or images. The advert almost stands out more than anything else. This suggests that the newspaper isn't forcing out this story but is only offering information if anyone wants to read it. This is a more relaxed paper and concentrates on the text instead of the visuals like a tabloid newspaper.

Comparisons of Tabloid and Broadsheet newspapers

...

AdvertisementsTabloid Broadsheet

FREE – The lexical choice here targets a lower class of people in comparison to a broadsheet newspaper.

The fact there both use the word ‘free’ promotes something that doesn't cost therefore saying that the people reading this would prefer not to spend their money.

This advert is promoting food, therefore something that isn't hard to have whereas material items are promoted in broadsheet newspapers for a higher class of people.

This newspaper is obviously trying everything to get people to read the newspaper, therefore ‘desperate’ attempts are made with adverts that look like they will benefit the reader for example free items.

This is completely opposite to the adverts in tabloids as these promotions aim to a higher class and therefore do not promote anything free.

This advert is of a film which obviously costs money presuming those reading this can afford this price and other material items.

More complicated lexis is used with ‘explore’ and ‘magical’ whereas tabloids include short bland snappy sentences. This indicates those reading this are more ‘intelligent’ and understand the language.

HeadingsTabloid Broadsheet

Here the heading is extremely bold and in capital letters. This immediately stands out on the front page and therefore is the main attraction. This is typical of a tabloid newspaper as they try and sell every bit of information to the readers, almost like a magazine.

Here once again on the inside story the words catch your eye and stand out and made to look like a poster. This is typical of a tabloid newspaper.

On the other hand this heading doesn't stand out and is mingled with the other text. This is because its small and the colours are not bright or bold. This is typical of a broadsheet.

Once again here is the inside heading of this broadsheet newspaper. This doesn't attempt to stand out as it isn't in block bold or large.

ImagesTabloid Broadsheet

Here is the image in the tabloid newspaper This has been captured with him scratching his head. This therefore is an attempt to make him look stupid. This connotes dumbness as scratching your head is seen to be an action of thinking or confusion.

This is the picture in the broadsheet newspaper. This is a average pose standing in a normal shape. This doesn't make an attempt to make fun of him and therefore has no connotations. This tone is followed throughout the whole newspaper and simply displays information for anyone to read.

This image targets a smaller target audience of more older age group as its a more sophisticated image to understand as its very simple.

This image uses humour to target a large target audience.