for submission in 2019 - wordpress.com...codes and conventions of tabloid newspapers and the...

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Teacher booklet A-level Media Studies NEA For submission in 2019

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Students must complete: 1. a Statement of Intent 2. an individual cross-media production for an intended audience, applying their knowledge

and understanding of the theoretical framework of media studies. This booklet contains six briefs. Students must choose one brief and create a cross-media production to fulfil the requirements of that brief. Statement of Intent Students must complete a Statement of Intent that outlines their aims for their cross-media production. This must be submitted to AQA for moderation with their product. This will be assessed with the product and will allow them to explain the ways in which they will apply their knowledge and understanding of the theoretical framework of media studies to their product and how their product will target the intended audience. This is a compulsory element of the non-exam assessment and they must complete the Statement of Intent using a maximum of 500 words. There is a template at the end of the student version of this booklet for them to complete. This form must be handed into you no later than 1 April 2019. If students only complete a Statement of Intent and do not create either media product then they should be awarded a mark of zero. Unassessed participants Unassessed participants may appear in the media products, or operate lighting, sound and other equipment but this must be under the assessed students’ direction. Students must list these unassessed participants, state what they did, and outline how the assessed student directed the unassessed participants to complete any tasks on the Candidate Record Form (CRF). Further NEA guidance Further guidance and the assessment criteria for the NEA can be found in the Specification. You can share this with your students.

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Brief One Brief Minimum requirements Create a three minute music video for young people (16-21 years old) that has a social activism message. This music video is a low-budget, self-funded video by an established band and should promote both the brand of the band and their message.

• At least three filming locations that are

relevant to the social activism message, the band, and/or the audience

• Range of camera shots, angles and movement, to establish the locations, topic or issue and representations

• Shots of the band to establish an identity • In addition to the music track, other sound

sources: diegetic sound (which could include but is not restricted to dialogue, foley sound and ambience/atmos) and/or non-diegetic sound (which could include but is not restricted to voiceover) as appropriate to create meanings

• Use of narrative codes to either introduce a character or a situation or to further the message

• Editing of the footage, soundtrack and dialogue for meaning, including continuity and/or visual effect

• Use of titles and/or graphics in order to reinforce the message

• Use of appropriate lighting and mise-en-scène

Create three pages from a mid-market tabloid newspaper similar to your CSP. Create a front page reporting on a story related to the social activism message presented in the music video. The story should continue inside the newspaper and a two-page feature expanding on some of the issues raised should also be produced. The feature should refer to the music video created in the previous task in some way. A total of 3 pages of the newspaper should be created containing at least 7 original images. The reporting should use the presentational codes and conventions of tabloid newspapers and the information should be communicated in a way that is appropriate for a tabloid audience. A secondary illustration could be included on the front page if appropriate.

Front page • Newspaper title and masthead including

information on the newspaper’s contents • Cover price • Dateline • Headline • Main illustration for the story • Initial report using original copy • The front page should follow layout and

design conventions of tabloid newspaper front pages

Two-page feature • Continuation of the story from the front

page • Further images to illustrate the story • Linked reports supplementary to the front-

page story • Original images to illustrate the

supplementary information • Headlines, standfirsts, subheadings, pull-

quotes as appropriate • Pages should follow layout and design

conventions of tabloid newspaper features

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The pages submitted could include secondary stories or advertising to complete the pages.

All pages • A clear house style should be used in the

presentation of all pages • A minimum of 7 original images should be

included in the submission • All copy should be original and a minimum

of 500 words should be submitted • Work should be presented on pages that

are an appropriate size or in proportion to the size of paper used by tabloids

Note:

• students do not need to create their own music for the soundtrack

Indicative content - Music video This is not an exhaustive list but indicates areas that students are likely to cover/include:

• a concept, including location and situation and social activism message, that is appropriate both for the target audience (16-21 year olds) and the genre of music chosen

• a range of shots and shot types to establish the locations, topic or issue and representations appropriate to the genre of music video and its social activism message

• representations of a character or characters, and an issue • editing that makes meaning clear and that is paced to draw the viewer into the video and

keep them engaged with the message • an appropriate selection and use of diegetic and/or non-diegetic sound to create meanings

(if applicable), within the overall soundscape of the music video • use of titles and graphics in order to reinforce the message (as appropriate) • a clear meaning that is transmitted via the mise-en-scène and the use of narrative codes • acknowledgment of the media industry context.

In the top bands, students may:

• use conventions from other genres alongside music video to explore a hybrid genre • include intertextual references if and as appropriate • create complex or deliberately ambiguous representations, to subvert the audience’s

expectations of the characters or situations • use media language to position the audience in relation to the characters, situations and

overall message • convey values, attitudes and beliefs appropriate to the specified industry context,

constructing a clear point of view and message. Indicative content - Newspaper This is not an exhaustive list but indicates areas that students are likely to cover/include:

• the identification of a news story linked to the issue identified in the music video • the presentation of the news story in a way that is appropriate for tabloid newspapers and

would engage the specified audience of tabloid readers using appropriate language, register and mode of address

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• the identification of supplementary information that develop the story following the codes

and conventions of tabloid newspapers and audience expectations of this genre • a coherent house style through which the genre can be identified and that links the pages

together visually • appropriate use of the design and layout of tabloid newspaper front pages and features to

include (but not limited to) the use of headings, subheadings, columns, pull quotes, image placement and captioning

• the creation of appropriate images to illustrate the story following the codes and conventions of tabloid newspapers

• appropriate use of text and imagery to create meaning and engage the tabloid audience • acknowledgment of the media industry context.


• use intertextual references if and as appropriate including the exploitation of convergence with the music video created for this brief

• create a clear positioning of the audience through the use of the mode of address and the position taken on the issue in its reporting

• challenge or subvert stereotypes of the topic and/or the people covered within the story as appropriate

• communicate a clear point of view and ideological message appropriate to the industrial context.

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Brief Two Brief Minimum requirements

Create three minutes of a new late night radio drama serial for a major independent radio station (eg Capital, Absolute, Heart) that is based on an issue that is in the news. The radio drama serial should be aimed at 25-40 year olds who already listen to the chosen station. The drama serial would be a pilot series by the radio station to add into their current night time programming. Each episode is intended to be approximately the same length as a song or a phone call.

• At least three different characters representing at least two social groups

• Exposition of narrative and/or topic • Establishment of conflict and equilibrium

(these can be dealt with in either order, either establishment of equilibrium that is then thrown into conflict or begin with conflict that is then resolved)

• Diegetic sound (which could include but is not restricted to dialogue, foley sound and ambience/atmos) and non-diegetic sound (which could include but is not restricted to soundtrack and voiceover) as appropriate to create meanings

• Use of narrative codes appropriate to the genre, to introduce a character, further the story and/or hook in the target audience

• Editing and sound-mixing to establish meaning and/or enigma

Create the front cover and three internal pages for a new entertainment magazine. Its USP (unique selling point) is that is specialises in informing its readers about new television and radio programmes. The magazine is targeted towards those who enjoy reading about television and radio programming and seek information to help them make viewing and listening choices. The internal pages should include

• a contents page for the magazine

• a two-page feature on the new radio drama created for this brief

Four pages should be created and these should contain at least 7 original images.

Front cover: • Title for a new magazine and masthead • Selling line • Cover price • Dateline • Main cover image and at least two further

smaller images related to the content of the magazine

• At least 5 cover lines Internal Pages • Content that is appropriate to the

conventions of an entertainment magazine • Original copy (at least 400 words) • Each page to use original images as

illustrations • The main cover image must not be

repeated but the smaller images from the front cover can appear on internal pages

• Internal pages should reflect the design codes and conventions of magazines


presentation of all pages. • A minimum of 7 original images should be

included in the submission. • All copy should be original and a minimum

of 400 words should be submitted • Work should be presented on pages that

are an appropriate size or in proportion to the size of paper used by magazines

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Note: • any dialogue must be original • students do not need to create their own music for the soundtrack

Indicative content - Radio drama This is not an exhaustive list but indicates areas that students are likely to cover/include:

• a concept, including title and narrative situation, that is appropriate to the radio serial and that would engage the target audience (25-40 year olds)

• appropriate language and register, that are used throughout • use of different voices used to create different representations • exploitation of conflict and equilibrium in order to engage the target audience • an introduction to more than one character, to the relationship between characters, and to

a specific situation • a sense of narrative enigma to hook listeners into the episode • editing that makes meaning clear and that is paced to draw the listener into the narrative • use of diegetic and non-diegetic sound, including original dialogue and a soundtrack

appropriate to the radio drama genre • original dialogue that would engage the target audience, that adds to the narrative codes,

and that is appropriate to the radio drama genre • the selection and editing of soundtrack and dialogue elements to create an appropriate

mood for the genre • acknowledgment of the media industry context.


• use conventions from other genres alongside radio drama to explore a hybrid genre • include intertextual references if and as appropriate • create complex or deliberately ambiguous representations though the use of audio and

technical codes, to subvert the audience’s expectations of the characters or situations • use media language to position the audience in relation to the characters, situations and

overall narrative • convey values, attitudes and beliefs appropriate to the specified industry context,

constructing a clear point of view and message. Indicative content - Magazine This is not an exhaustive list but indicates areas that students are likely to cover/include:

• a concept, including an appropriate title for the magazine, that is appropriate to and that would engage the target audience

• a clear brand for the magazine, including masthead, colours, fonts, and page layout, that would appeal to the target audience

• appropriate use of the conventions of a magazine front page, contents page and double page spread, including cover lines, columns, headings and sub-headings

• a clearly established house style, linking the pages both visually and through the use of appropriate language, register and mode of address

• mise-en-scène and style within the original images that help to establish the style of the magazine and to engage the target audience

• appropriate integration of text and images • acknowledgment of the media industry context

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• include intertextual references if and as appropriate or use styling borrowed from elsewhere including the exploitation of convergence with the radio drama created for this brief

• position the audience to feel that they are being informed about entertainment choices • create a direct appeal to audiences in order to encourage them to engage with the

magazine • challenge or subvert stereotypes of the topic and/or the people covered within the

magazine as appropriate • communicate a clear point of view and ideological message appropriate to the industrial

context

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Brief Three Brief Minimum requirements

Create a front page, a contents page and a double page spread feature for a new ‘Special Interest’ (eg trains, cars, fashion, food and nutrition, health) magazine, created by an independent publisher for a niche audience of 20-35 year olds. 4 pages in total, including at least 7 original images You may select the area of interest for this magazine but, as you will need to create original images, it should be something that you will be able to take appropriate photographs for. You should ensure to be specific about what the special interest is on your Statement of Intent.

Front cover: • Title for a new magazine and masthead • Selling line • Cover price • Dateline • Main cover image • At least 5 cover lines

Contents page • Full list of contents for the magazine • At least 3 images related to different

articles (these images must not be the same those used on the front cover or in the double page spread)

Double page spread • Headline, standfirst and subheadings • Original copy for double page feature (at

least 400 words) that links to one of the cover lines on the front cover

• Main image and other smaller images as required

• Representations of a social group, event or place that is relevant to the magazine topic

• Pull quotes and/or sidebar Both • Clear brand and house style for the

magazine, including use of images, colour palette and fonts

You should create three print adverts as a campaign to promote a product or raise awareness of an issue related to the content of the specialist magazine created for this brief. Each advert should demonstrate clear targeting of the niche audience identified in the first task of this brief. Each advert should use at least one unique image but the advertising campaign should appear coherent. Audiences should recognise each advert as being part of the same campaign.

• Appropriate layout and design choices for each advert

• Three different adverts, each aiming to engage the targeted niche audience

• A common visual style to the overall campaign creating a recognisable brand/visual identity for the product/issue

• At least three original images across the three adverts with a different dominant image in each advert – these must be images generated specifically for the adverts

• Images should be created and chosen to appeal to the target audience

• Appropriate layout, design and content choices relating to the placement of the adverts

• Appropriate choices of font, type sizes and colours to create meaning

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• Appropriate consideration of the industrial context of production

Indicative content - Magazine This is not an exhaustive list but indicates areas that students are likely to cover/include:

• a concept, including an appropriate title for the magazine, that is appropriate to and that would engage the niche target audience (20-35 year olds)

• a clear brand for the magazine, including masthead, colours, fonts, and page layout, that would appeal to the target audience

• appropriate use of the conventions of a magazine front page, contents page and double page spread, including cover lines, columns, headings and sub-headings

• a clearly established house style, linking the pages both visually and through the use of appropriate language, register and mode of address

• mise-en-scène and style within the original images that help to establish the style of the magazine and to engage the target audience

• a clear sense of the special interest itself and how this ‘world’ appeals to the target audience

• appropriate integration of text and images • acknowledgment of the media industry context.


• include intertextual references if and as appropriate or use styling borrowed from elsewhere

• position the audience to feel that they are part of the special interest world • challenge or subvert stereotypes of both the special interest area itself and the people

within the magazine’s audience • convey values, attitudes and beliefs appropriate to the specified industry context,

constructing a clear point of view and message. Indicative content - Print adverts This is not an exhaustive list but indicates areas that students are likely to cover/include:

• an overall concept and strategy for the three adverts that is appropriate for the chosen product and that would appeal to the target audience

• an identifiable concept for each poster • mise-en-scène and style within the original images that help to establish a brand image for

the product or a recognisable visual identity for the issue that acts to attract and position the target audience

• use of fonts, type sizes and colour that are appropriate both to the product/issue and the target audience

• appropriate use of the conventions of advertising • a house style across the adverts, clearly uniting them within one campaign • a clearly conveyed strategy in each advert to appeal to the specific audience group • appropriate integration of text and images • acknowledgment of the media industry context.

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In the top bands the students may:

• use intertextual references if and as appropriate within the adverts including the exploitation of convergence with the specialist magazine created for this brief

• create a direct appeal to audiences in order to promote the product or raise awareness of the issue

• challenge or subvert stereotypes as appropriate to the campaign • communicate a clear point of view and ideological message appropriate to the industrial

context

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Brief Four Brief Minimum requirements You need to make a film trailer for a feature film in one of the following genres:

• Horror • Coming of age drama

The film is targeting a youth audience so the trailer should be suitable for broadcast on television before the watershed. Your trailer should be between 90 seconds and two minutes long.

• At least three locations be used within the trailer communicating ideas about the scope of the film

• Clear communication of ideas about the protagonist and the plot

• Clearly identified elements of the film’s narrative in line with the conventions of film trailers

• Clear identification of genre codes and conventions

• Clear use of the conventions of trailers • The creation of exposition and establishing

of narrative conflicts • Diegetic sound (which could include but is

not restricted to dialogue, foley and ambient sound) and non-diegetic sound (which could include but is not restricted to soundtrack and voiceover) as appropriate to create meanings

• Consideration of the mise-en-scène (including props, costume, location, and lighting) in the construction of shots

• Use of narrative codes appropriate to the genre and form to create appeal for the target audience

• Editing of the footage, soundtrack and dialogue to establish meaning and/or enigma as appropriate

• A wide range of shots as appropriate communicating ideas about the scope of the film

• Appropriate framing images • Camera movements used to establish

locations, narrative and representations • Use of graphics and titles as appropriate to

the form • Appropriate consideration of the industrial

context of production

You should create three posters to help promote the same feature film. You should identify the typical placement locations for each poster. Each poster should be different and target a specific segment of the target audience. Specifically:

• Fans of the genre • Females • Males

• Appropriate layout and design choices for each poster

• Three different posters, each identifying a specific segment of the target audience

• A common visual style to the overall campaign creating a recognisable brand for the film

• At least three original images across the three posters with a different dominant image in each poster – these must be images generated specifically for the posters

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The posters will be used to promote screenings of the film at a local film festival and the layout and design of each poster should be appropriate for its intended location. Each poster should use a different image but the advertising campaign should appear coherent. Audiences should recognise each poster as being part of the same campaign.

• Images should be created and chosen to appeal to the specific segment of the target audience

• Appropriate choice of tagline for the film and each poster

• Appropriate choices of font, type sizes and colours to create meaning

• Appropriate consideration of the industrial context of production

Indicative content - Film trailer This is not an exhaustive list but indicates areas that students are likely to cover/include:

• the communication of a concept, including location and situation, that is appropriate both for the target audience and the chosen film genre

• a range of shots and shot types appropriate to the chosen film genre • a range of ‘moments’ from scenes providing plot and narrative information • depicting a sense of narrative enigma to create audience appeal and persuade the

audience to act • editing that makes meaning clear and that is paced to draw create audience appeal • use of diegetic and non-diegetic sound, including original dialogue and a soundtrack

appropriate to the chosen genre • mise-en-scène that is appropriate to the chosen genre and the audience as well as being

broadcast on television • the selection and editing of footage, soundtrack and dialogue elements to create an

appropriate mood for the chosen genre • the use of technical codes of trailers • acknowledgment of the media industry context.


• use intertextual references if and as appropriate within the trailer • create a direct appeal to audiences in order to promote the film and encourage them to

engage with it • challenge or subvert stereotypes of the places, ideas and/or people represented within the

trailer as appropriate • communicate a clear point of view and ideological message appropriate to the industrial

context Indicative content - Film posters This is not an exhaustive list but indicates areas that students are likely to cover/include:

• an overall concept for the series of three film posters that is appropriate for the specified product and that would appeal to the target audiences

• a specific concept for each poster, to differentiate between different segments of the audiences

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• mise-en-scène and style within the original images that help to establish the branding of the

film and to attract and position the target audiences • use of fonts, type sizes and colour that are appropriate both to the product and the target

audiences • appropriate use of the conventions of film posters • a house style across the posters, clearly uniting them within one campaign • a clearly conveyed strategy in each poster to appeal to the specific audience group • appropriate integration of text and images • acknowledgment of the media industry context.


• use intertextual references if and as appropriate within the targeted posters including the exploitation of convergence with the trailer created for this brief

• create a direct appeal to audiences in order to promote the film and encourage them to engage with it

• challenge or subvert stereotypes of the places, ideas and/or people represented within the posters as appropriate to the campaign

• communicate a clear point of view and ideological message appropriate to the industrial context.

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Brief Five Brief Minimum requirements Create approximately 3 minutes of the opening scene (or scenes) and title sequence for a new crime drama.

The crime drama will be broadcast on a mainstream broadcaster (similar to BBC One or ITV) before the watershed. It seeks to appeal to a broad mainstream audience but its primary audiences will be male and female adults.

• At least three filming locations • Clear communication of ideas about the

protagonist and the plot • Clear identification of genre codes and

conventions • The creation of exposition and establishing

of narrative conflicts • Diegetic sound (which could include but is

not restricted to dialogue, foley and ambient sound) and non-diegetic sound (which could include but is not restricted to soundtrack and voiceover) as appropriate to create meanings

• Consideration of the mise-en-scène (including props, costume, location, and lighting) in the construction of shots

• Use of narrative codes appropriate to the genre and form to create appeal for the target audience

• Editing of the footage, soundtrack and dialogue to establish meaning and/or enigma

• A wide range of shots as appropriate • Appropriate framing images • Camera movements used to establish

locations, narrative and representations • Use of graphics and titles as appropriate to

the form and genre • Appropriate consideration of the industrial

context of production Create three pages as a micro-site within the broadcaster’s main website that aims to promote the new crime drama created for task one of this brief. As a micro-site these pages will be a specific area of a larger website that offers detailed information about this programme. In addition to information about the programme the micro-site could provide background information on the cast and crew, multi-media content as well as additional narrative information linked to the plot of the programme. The target audience for the pages are those interested in more about the show, fans of the actors and avid viewers of the show itself.

At least 8 original images should be used across the three pages. All pages should demonstrate the use of appropriate language and register for the target audience. Micro-site home page • Original title and logo for the micro-site • Menu for the micro-site • Link back to the broadcaster’s homepage • A main image plus at least two other

images that establish a distinct brand and style for the crime drama

• A written synopsis for the crime drama • Images and text that establish a clear

house style for the micro-site

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The three pages should consist of a home page for the programme and two further linked pages with related content. The pages should encourage audience interaction by promoting the use of social media.

• Working links to the other pages in the micro-site

Further pages • Pages should share design elements with

the homepage but be distinct and different • At least 8 original images to be included

across the micro-site The pages should include content that: • offers audiences unique information on the

drama, its cast and/or crew • offers some multi-media entertainment via

audio or video content • develops the ‘on-screen’ narrative • encourages the audience to discuss the

crime drama on social media Indicative content - Television drama - opening scenes and title sequence This is not an exhaustive list but indicates areas that students are likely to cover/include:

• a concept, including location and situation, that is appropriate both for the target audience and the television crime drama genre

• a range of shots and shot types appropriate to television crime drama • a sense of narrative enigma to create initial audience appeal • editing that makes meaning clear and that is paced to draw the viewer into the narrative • use of diegetic and non-diegetic sound, including original dialogue and a soundtrack

appropriate to crime drama • mise-en-scène that is appropriate to television crime drama genre broadcast before the

watershed for an adult audience • original dialogue that would engage the mainstream adult audience, that adds to the

narrative codes, and that is appropriate to television crime drama • the selection and editing of footage, soundtrack and dialogue elements to create an

appropriate mood for the genre • the creation of a title sequence that communicates the title and tone of the programme • acknowledgment of the media industry context.


• use conventions from other genres alongside television crime drama to explore a hybrid genre

• include intertextual references, with clear reference to other media products • create complex or deliberately ambiguous representations, to subvert the audience’s

expectations of the characters, situations or the genre • use media language to position the audience in relation to the characters and situation. • communicate a clear point of view and ideological message appropriate to the industrial

context

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Indicative content - Broadcaster’s micro-site This is not an exhaustive list but indicates areas that students are likely to cover/include:

• a concept for the micro-site that is appropriate to the target audience and the site’s function to extend audience engagement with the drama

• a clear visual brand for the crime drama, including name, colour scheme, logo etc. that is also communicated through the site design, and that is visually appealing

• the clear visual communication of the programme’s genre • a clearly established house style for the micro-site design, linking the pages visually and

through the use of language and register • appropriate language, register and mode of address, that are used throughout the website • mise-en-scène and style within the original images that help to establish the style of the

website, to engage the target audience and that relates to the crime drama being promoted • a sense of the gratifications offered by the programme • appropriate integration of text and images • acknowledgment of the media industry context.


• incorporate website features that would engage the target audience (such as interactive elements)

• position the audience to feel that they can belong to and engage with a community based around the crime drama

• challenge or subvert stereotypes of the places, ideas and people represented within the crime drama as appropriate

• challenge or subvert stereotypes of the people involved in the production of the crime drama and/or its audiences as appropriate.

• convey values, attitudes and beliefs appropriate to the specified industry context, constructing a clear point of view and message.

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Brief Six Brief Minimum requirements Create a 3 minute celebrity news podcast for inclusion on the website of a new lifestyle magazine. The magazine’s target audience are teen/young adult females with an interest in fashion, beauty, celebrity culture, politics and culture. The podcast would be published in the online magazine’s culture section. The podcast’s USP (unique selling point) is that it provides entertaining updates on celebrity related stories but also looks at the cultural issues they raise such as pay equality, social media marketing, invasions of privacy etc. The podcast could consist of one long feature or several shorter ones related to contemporary celebrity culture. The podcast should also promote the print version of the magazine.

• Interviews with characters within the celebrity news story and/or commentators on the events

• A narrator/interviewer to establish an overall structure and meaning to the stories

• Use of narrative codes in the communication of the story

• At least four different voices • Other sound sources, such as music, foley

or ambient sound • Use of appropriate language and register

for the genre and target audience • Editing and sound-mixing to establish

meaning and/or enigma • Use of codes and conventions of audio

interviews and features • Editing and sound-mixing to establish

meaning

Create the front cover and three internal pages for a new lifestyle magazine. The magazine’s target audience are teen/young adult females with an interest in fashion, beauty, celebrity culture, politics and culture. Three pages should be created and these should contain at least 7 original images. The internal pages should feature a report or interview that deals with one of the issues discussed in the podcast. The website/podcast should be promoted within the magazine.

Front cover: • Title for a new magazine and masthead • Selling line • Cover price • Dateline • Main cover image and at least two further

smaller images related to the content of the magazine

• At least 5 cover lines Internal Pages • Content that is appropriate to the

conventions of a lifestyle magazine • Original copy (at least 400 words) • Each page to use original images as

illustrations • The main cover image must not be

repeated but the smaller images from the front cover can appear on internal pages

• Internal pages should reflect the design codes and conventions of lifestyle magazines


presentation of all pages. • A minimum of seven original images should

be included in the submission. • All copy should be original and a minimum

of 400 words should be submitted

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• Work should be presented on pages that are an appropriate size or in proportion to the size of paper used by lifestyle magazines

Indicative content - Podcast This is not an exhaustive list but indicates areas that students are likely to cover/include:

• a concept, including title, narrative situation and structure, that is appropriate to the radio feature and that would engage the target audience

• appropriate language and register, that are used throughout • use of different voices to create interest • use of diegetic and non-diegetic sound, including original dialogue and appropriate sound

effects • acknowledgment of the media industry context.


• use conventions from other genres alongside factual radio to explore a hybrid genre • include intertextual references if and as appropriate including the exploitation of

convergence with the magazine created for this brief • create complex or deliberately ambiguous representations though the use of audio and

technical codes, to subvert the audience’s expectations • use media language to position the audience in relation to the people, situations and overall

narrative included • convey values, attitudes and beliefs appropriate to the specified industry context,

constructing a clear point of view and message. • Create a direct appeal to audiences in order to encourage them to engage with the stories

being presented. Indicative content - Magazine This is not an exhaustive list but indicates areas that students are likely to cover/include:

• a title for the magazine, that is appropriate to and that would engage the target audience • a clear brand for the magazine, including masthead, colours, fonts, and page layout, that

would appeal to the target audience • appropriate use of the conventions of a magazine front page and double page spread,

including cover lines, columns, headings and sub-headings • a clearly established house style, linking the pages both visually and through the use of

appropriate language, register and mode of address • mise-en-scène and style within the original images that help to establish the style of the

magazine and to engage the target audience • a clear sense of the context of celebrity culture and how this ‘world’ appeals to the target

audience • appropriate integration of text and images • acknowledgment of the media industry context.

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• include intertextual references if and as appropriate or use styling borrowed from elsewhere including the exploitation of convergence with the podcast created for this brief

• position the audience engage with celebrity culture • create a direct appeal to audiences in order to encourage them to engage with the

magazine • challenge or subvert stereotypes of the topic and/or the people covered within the

magazine as appropriate • communicate a clear point of view and ideological message appropriate to the industrial

context.

END OF TEACHER BOOKLET

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for submission in 2019 - wordpress.com...codes and conventions of tabloid newspapers and the...

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